Email Authentication Methods To Protect Your Brand/Domain Reputation - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Email Authentication Methods To Protect Your Brand/Domain Reputation

Description:

Actually, email authentication method solves the problem by verifying that the sending server is reliable. – PowerPoint PPT presentation

Number of Views:39

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Email Authentication Methods To Protect Your Brand/Domain Reputation


1
Email Authentication Methods To Protect Your
Brand/Domain Reputation
By Alphasandesh.com
2
Inception
  • The idea of email authentication or verification
    is not completely new. For the reason that the
    way email was originally created, it is difficult
    to verify if an email is really coming from the
    person who alleges to be sending it. Actually,
    email authentication method solves the problem by
    verifying that the sending server is reliable.

alphasandesh.com
3
Email Authentication Principles
  • Without going into too much technical detail,
    there are some email authentication principles
    you should follow
  • SPF (Sender Policy Framework)/Sender ID
  • DKIM (Domain Keys Identified Mail)
  • ADSP (Author Domain Signing Practices)
  • DMARC (Domain-based Message Authentication,
    Reporting Conformance)
  • VBR (Vouch by Reference)
  • iprev

alphasandesh.com
4
Sender policy framework
  • SPF and Sender ID are quite easy to apply. This
    authentication method depends on individual
    records linked to your domain that tells e-mail
    system that it is ok to receive e-mail from other
    system or domain on your behalf.

alphasandesh.com
5
Domain keys identifies mail
  • Domain Keys are a pair of encryption keys that
    are produced for validation. DKIM or domain keys
    identified mail inserts a private encrypted key
    in to each of your email to authenticate that it
    has really originated from someone you have
    allowed to send e-mail.

alphasandesh.com
6
Author domain signing practices
  • ADSP or author domain signing practices allows
    you to stipulate a policy for messages signed by
    the author's domain. An email id has to go
    through DKIM validation first, then ADSP can
    imply a punishing behavior if the message is not
    signed by the author's domain.

alphasandesh.com
7
DMARC
  • It allows you to identify a policy for valid
    messages. It reflects both DKIM and SPF as a
    joint email authentication technique. The "R" in
    DMARC, which is called reporting, provides
    feedback to the author domain. Thus, provides for
    informed policy framework.

alphasandesh.com
8
Vouch by reference
  • VBR or vouch by reference gives assurance to a
    previously validated identity. This method needs
    some globally accepted authorities that confirm
    the reputation of domains.

alphasandesh.com
9
iprev
  • The IP reverse, verified by looking up the
    internet protocol address of the name just found,
    is just a signal that the IP was set up correctly
    in the DNS. The reverse declaration of a range of
    IP addresses can be given to the ADMD
    (Administrative Management Domain) that makes use
    of them, or can be managed by the network
    provider.

alphasandesh.com
10
Conclusion
  • Keeping up with these varying standards is not an
    easy job for the average e-mail marketer. Even
    though marketers do not want to apply email
    authentication methods themselves, they should at
    least make sure that somebody in the company is
    doing it for them.

alphasandesh.com
11
Alphasandesh offers bulk email marketing
services. For more information feel free to visit
www.alphasandesh.com
alphasandesh.com
About PowerShow.com