Authentic Business Chinese Courses: Integrating Business Culture and Ethics with Instructional Technology - PowerPoint PPT Presentation

Loading...

PPT – Authentic Business Chinese Courses: Integrating Business Culture and Ethics with Instructional Technology PowerPoint presentation | free to download - id: 3e36df-Mjk5M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Authentic Business Chinese Courses: Integrating Business Culture and Ethics with Instructional Technology

Description:

For example, for learners with the purpose of doing business in China, I introduce authentic articles relating to Chinese business and organizational culture, ... – PowerPoint PPT presentation

Number of Views:52
Avg rating:3.0/5.0
Slides: 11
Provided by: PeterLei
Learn more at: http://www.umich.edu
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Authentic Business Chinese Courses: Integrating Business Culture and Ethics with Instructional Technology


1
Authentic Business Chinese Courses Integrating
Business Culture and Ethics with Instructional
Technology
  • Sheri Zhang, Ph.D.
  • University of Ottawa
  • Email szhang_at_uottawa.ca

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
2
Description and scope
  • This presentation covers a very wide variety
    of cultural topics in Business Language education
    with computer software technology. With training
    the soft skills of management in mind, it should
    be very interesting to those who are planning to
    develop executive language training programs in
    the Business School.
  • ------abstracts from the Business Chinese
    Workshop Evaluations and Reviews

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
3
Ethics and interpersonal skills training in
todays business schools
  • Since China joined the World Trade
    Organization (WTO), there has been a growing need
    for Business Chinese (BC) course development.
    The BC presentation involving authentic source
    material takes into account the new trends in
    business management education, and highlights the
    aspects of soft skills training necessary in
    todays global economy.

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
4
Designing a Syllabus for Business Chinese
  • Material involving real-world cases is
    selected from up-to-date sources, such as the
    Chinese web. I select articles in Chinese with
    topics in business culture, business ethics and
    social ethics that reflect the new developments
    in modern China. The selection criteria are based
    on the new trend at business schools that
    emphasizes soft skills training. Such skills deal
    with interpersonal interaction and ethics
    education.

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
5
Teaching materials that introduce and discuss
Chinese society and organizational culture
  • The following two authentic articles from the
    Chinese web are being introduced as samples for
    the specialized text sort Business Chinese
  • ??!?????????? Boss! Foreign Business
    Chinese Business Reasons for Different
    Implications, from http//mnc.people.com.cn/GB/548
    27/71708/4894038.html
  • ????????????????????? Zhang Weiying discusses
    Changes at Universities An Economists Critical
    Views on Chinese Universities, from
    http//finance.people.com.cn/BIG5/42774/4825410.ht
    ml
  • The use of the learning and authoring software
    programs KEY and KEYTIP is illustrated, through
    grammatical analysis of typical stumbling blocks
    for western learners of Chinese (like
    split-structures), through the built-in
    electronic dictionary (business terminology), and
    the feature of automatic glossary-building for
    any Chinese text (software source
    http//www.cjkware.com).

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
6
Integrating language and culture in a Business
Chinese course
  • A syllabus for Business Chinese is designed
    based on a needs analysis. For example, for
    learners with the purpose of doing business in
    China, I introduce authentic articles relating to
    Chinese business and organizational culture, as
    this provides them with the required background
    knowledge. I thus teach language, culture and
    subject knowledge in an integrated fashion.

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
7
Using instructional technology to assist in the
teaching of language, culture and subject
knowledge
  • In teaching Business Chinese at business
    school, I employ advanced computer software
    technology to assist teachers in creating
    authentic course material, and assists students
    to overcome linguistic difficulties. This
    presentation shows how instructional technology
    helps create teaching and exercise materials that
    emphasize Pinyin, the parallel learning of
    Simplified and Traditional characters, teachers
    annotations on grammar and other issues, use of
    an online dictionary, etc.

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
8
Curriculum aspects and culture topics in Business
Chinese
  1. Innovative curricula in Chinese language programs
    to meet modern company needs
  2. Studying the cases of ethical issues encountered
    in China
  3. Comprehending Chinese ideology in business
    conduct issues and obstacles
  4. Analyzing Chinese cultural factors in work places
  5. Comparing Chinese business culture with North
    American business culture
  6. Bridging the culture gap between Chinese and
    Westerners in daily life
  7. Differences between China and North America in
    the role of CEO
  8. Lobbying the Chinese way still a gentle art
  9. Adapting to the Chinese concept of fairness
  10. Chinese-style ethical decision making personal
    interest vs. business interest
  11. Racism/harassment in the Chinese business context
    (companies/workplaces)
  12. Integrating instructional technology into
    business education in general, and the language
    curriculum in particular.

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
9
The new trend of Soft Skills training
  • The recent emphasis on soft skills training is
    a reaction to the criticism of foreign language
    training programs attached to business schools. A
    foreign language program without a business
    culture component was considered detached from
    real-world business practice. Further, managers
    and executives with foreign language skills were
    criticized for lacking cultural awareness when
    companies needed managers with soft skills for
    better leadership and interpersonal relations.

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
10
Compliance of Business Chinese courses with
Business School standards
  • The ethics and culture design for Business
    Chinese as presented complies with the AACSB
    (Association to Advance Collegiate Schools of
    Business) standards. My BC syllabus design draws
    from case studies in international settings,
    focusing on cross-cultural communicative skills.
    A major objective of Business Chinese courses is
    making students bilingual and bicultural so they
    can promote role modeling and ethical conduct,
    while disciplining unethical conduct when it
    occurs in an international working environment.
  • - Thank you

Dr. Sheri Zhangs Business Chinese model,
developed implemented 2003-2005 at Nagoya
University of Business Commerce, Japan (an
AACSB accredited institution)
About PowerShow.com