Oklahoma CareerTech - Tech Prep

1
Utilizing Student DataUsing ACT-PLAN
Data Technology Center Superintendents Meeting
Sheraton Hotel - Oklahoma City June 19, 2007
2
PLAN EOS

• The Educational Opportunity Service (EOS) is a
  comprehensive source of names, addresses and
  much much more.
• Records of Oklahoma high school sophomores who
  have taken the PLAN ACT.
• over 40,000 for 2007

3
PLAN EOS

• Recruitment
• Marketing
• Guidance
• Market Analysis
• And so much more

4
Recruitment

• Increase Tech Center Enrollment!
• Increase Alliance Enrollment!

5
Recruitment

• You can direct special efforts toward students
  who are interested in particular activities, such
  as Pre-Engineering, Bio-Medical Sciences and
  graphic arts!

6
Recruitment

• You can gear your recruiting effort toward
  specific cohorts of students!

7
Marketing

• Next Level Marketing
• How do you take it to the next level?

8
Marketing

• Direct Marketing
• personalized letters
• sophomore postcards
• personalized catalogue

9
Marketing

• Email Marketing
• flash email
• http//osu.okstate.edu/email/email05.html
• deadlines, invitations
• integrated web presence

10
Guidance

• You can recruit more or different students for
  particular career clusters, career pathways and
  majors !
• Identify academic strengths and weaknesses for
  better advisement!

11
Market Analysis

• What are my students interested in?
• What programs are we offering?

12
Data Elements

• Student Name
• last, first, middle initial
• Street Address
• City
• State
• Zip
• Gender

13
Data Elements

• Birth Date
• Racial/Ethnic background
• SSN
• CTIS
• High School Code Number
• Grade Classification
• Student Email Address
• 50 average

14
Data Elements

• Career Interest
• Administration Sales
• Business Operations
• Technical
• Science Technology
• Arts
• Social Service

15
Career Clusters

• A crosswalk between ACTs 6 clusters and the 16
  Career Clusters already exist!!

16
Okla. Data for 2006

• 39,210 total test takers
• Two score bands
• 1-14 PLAN ACT
• 5,440 students
• 15-32 PLAN ACT
• 17,603 students
• We know that 15 Alliance eligible

17
Data Security

• Be extremely cautious with
• any personal information such as, social security
  numbers, scores, addresses, etc
• the portability of information, taking it out on
  a CD, DVD, Thumb Drive, Lap-Top etc

18
Data Security

• sharing of the information,
• Just because you get it, doesn't give you the
  legal right to "pass it on
• keep it under lock and key.
• people will steal it if given an opportunity.

• if on a network, keep it in a secure place with
  appropriate access control
• disposal of the information
• best to actually destroy the medium in some
  fashion before throwing it away
• stops dumpster-diving

19
Data Security

• normal every day data security
• protect your computers, use a personal firewall,
  virus scanning tools, ad-aware and mal-ware
  tools.
• keep you computers OS up-to-date (do your
  updates.

20
Current Use

• Big Picture
• Comparing Oklahoma data to tech center sending
  school districts to identify students career
  area of interest
• Individual student basis if provided results
• Never had score bands

21
Current Use

• Never been able to target individual student
  interests
• Never had such rich demographic data
• Never had the ability to identify tech center as
  selection

22
Current Use Student Interest

• 2005-2006 PLAN Test Data
• 10th Graders Oklahoma
• Total Students 38,259
• Administration/Sales 3,179
• Business Operations 917
• Technical 6,087
• Science Technology 11,600
• Arts 5,509
• Social Services 6,469

23
Current Use Health Cluster

• 2005-2006 PLAN Test Data
• 10th Graders Oklahoma
• Largest Career Cluster Area of Interest
• Medical Diagnosis Treatment N 5126 Avg.
  17.7
• Medical Technologies N 1474
  Avg. 18
• Health Care N
  2090 Avg. 16.6
• Total students N
  7700
• 20 of High School 10th Grade Students

24
ACT Codes

• All 29 Technology Centers have codes
• will be listed in ACT registration packet
• ACT Code Numbers for Colleges and Scholarship
  Agencies
• listed on Alliance website
• All will be listed in 2008-2009

25
ACT Codes

• Educate
• counselors, teachers, parents
• Encourage students
• College and Scholarship Choices
• 1 of 4 (free) choices

26
Future Plans

• PLAN ACT Workshop
• June 27 _at_ Metro Tech
• registration and agenda handout
• Technology Center must be represented
• Integrate PLAN EOS into CTIS

27
Questions

• Jeremy L. Zweiacker
• Tech Prep Alliance State Coordinator
• ODCTE
• 405.743.6881
• jzwei_at_okcareertech.org
• www.okcareertech.org/techprep