10 Social Media Personality Types - Which one are you

1
10 Social MEDIA PERSONALITY TYPES
2
The Social Athlete
Serious and quiet, interested in security and
peaceful living. Extremely thorough, responsible,
and dependable. Well-developed powers of
concentration. Usually interested in supporting
and promoting traditions and establishments.
Well-organized and hard working, they work
steadily towards pre-identified goals. They can
usually accomplish any task once they have set
their mind to it. Profile photos are head shots
with informal dress in outdoor setting or behind
desk in professional setting. Often actively
participating in 8 social media platforms.
Joined the maximum number of groups for each
platform. Profiles are complete and they boarder
on spammer for the number of daily tweets and
posts. 
3
The Social Luddite
Quiet and reserved, not interested in the latest
and greatest tech-anything. Reluctant
participant in the world of social media.
Uncomplicated in their desires. Loyal to their
peers and to their internal value systems. They
excel at finding solutions to practical problems.
Often have no profile photos. Less than 3
social media accounts.
4
The Social Nurturer
Warm-hearted, popular, and conscientious. Usually
puts the needs of others above their own needs.
Stable and practical, feel strong sense of
responsibility and duty. Value traditions and
security. Interested in serving others. Need
positive reinforcement to feel good about
themselves. Well-developed sense of space and
function. Profile photos are often animals
(cats being the most common) or group photos with
two attractive friends. Their posts are
characterized with large numbers of smiley face
emoticons and pictures depicting motivational
sayings. Have an average of 4.25 social media
accounts but only active in 1 or 2
5
The Social Lazies
Quiet, reflective, and idealistic. Interested in
running a online community and has many profiles.
Social posting is characterized with a flurry of
activity then after 1-2 weeks dwindles then
stops. Well-developed value system, which they
strive to live in accordance with.
Adaptable and laid-back unless a strongly-held
value is threatened. Usually talented writers.
Mentally quick, and able to see possibilities.
Interested in understanding and helping people.
Profile photos are head shots with informal
dress. Like to automate, using tools (like
Hootsuite) and schedule bulk posts.
6
The Social Geek
Independent, original, analytical, and
determined. They have an exceptional ability to
turn theories into solid plans of action. They
value knowledge, competence, and structure.
Driven to derive meaning from their visions.
Long-range thinkers. Have very high standards for
their performance, and the performance of others.
Natural leaders, but will follow if they trust
existing leaders. Profile photo is
photoshop'ed and includes a Star Wars character,
attractive girls, or tech CEOs (such as Steve
Jobs, Bill Gates etc.).
7
The Social Doer
Friendly, adaptable, action-oriented. "Doers" who
are focused on immediate results. Living in the
here-and-now, they're risk-takers who live
fast-paced lifestyles. Impatient with long
explanations. Extremely loyal to their peers, but
not usually respectful of laws and rules if they
get in the way of getting things done. Great
people skills. Profile photo feature drunken
escapades or extreme sports.
8
The Social Lurker
Practical, traditional, and organized. Likely to
be reading posts. Not interested in engagement or
participation with social media. However, has
clear visions of the way things should be. Loyal
and hard-working. Like to be in charge.
Exceptionally capable in organizing and running
activities. "Good citizens" who value security
and peaceful living. Profile information is
basic and photos are absent or use default image.
9
The Social Inspirer
Enthusiastic, idealistic, and creative. Able to
do almost anything that interests them. Great
people skills. Need to live life in accordance
with their inner values. Excited by new ideas,
but bored with details. Open-minded and flexible,
with a broad range of interests and abilities.
Often have the best personalized wall papers on
their Twitter or Weibo pages. They like to speak
at industry events. Have 5 social media accounts
and are active in an average of 3.5
10
The Social Ranter
Popular and sensitive, with outstanding people
skills. Externally focused, with real concern for
how others think and feel. Quick to share their
ideas and beliefs, sometimes in as a single
stream of information. They see everything from
the human angle, and dislike impersonal analysis.
Very effective at managing people issues and
leading group discussions. Interested in serving
others, and probably place the needs of others
over their own needs. Often found with major
environmental interest groups linked to their
social accounts. Sometimes known as the soapbox
hero.
11
The Social Visionary
Creative, resourceful, and intellectually quick.
Good at a broad range of things. Enjoy debating
issues, and may be into "one-up-manship". They
get very excited about new ideas and projects,
but may neglect the more routine aspects of life.
Generally outspoken and assertive. They enjoy
people and are stimulating company. Excellent
ability to understand concepts and apply logic to
find solutions. Their numbers of fans and
followers is important. Tend to have 5 accounts
and are active on 2.
12
Research Abstract
Abstract In the increasingly user-generated Web,
users personality traits may be crucial factors
leading them to engage in this participatory
media. The literature suggests personality is
relevant to many types of interactions it has
been shown to be useful in predicting job
satisfaction, professional and romantic
relationship success, and even preference for
different interfaces. Using a sample of adults
(18-50 years), this study investigated the
relationship between the perception of self,
perception of external factors and their actual
social profile social media usage. Results from
this sample cohort reveal 10 distinct
personality groups. Further, the findings show
significant consistency across gender, age and
cultural lines. Our research is designed to
explore the implications this has for social
media design, interface design, and broader
social media marketing domains. Keywords Internet
Social media Social networking sites
Personality Big Five Personality Inventory
13
If you have questions about or want to
connect then reach out to Digital Jungle on
info_at_digitaljungle.com.cn or follow us
Wikipedia digitaljungle Twitter
_at_digitaljunglecn Facebook digitaljungle Sina
Weibo digitaljungle Linkedin www.linkedin.com/co
mpany/digital-jungle
SOCIAL MEDIA PERSONALITY TYPES