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GLOBALISATION

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GLOBALISATION Describes the emergence of a global culture brought about by a variety of social and cultural developments such as; the existence of world information ... – PowerPoint PPT presentation

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Title: GLOBALISATION


1
GLOBALISATION
  • Describes the emergence of a global culture
    brought about by a variety of social and cultural
    developments such as
  • the existence of world information systems
  • the emergence of global patterns of consumption
    and consumerism
  • the growth of transnational corporations
  • the emergence of global sport like World Cup
    soccer
  • the spread of world tourism
  • the growth of global military and economic
    systems.
  • It involves a consciousness of the world as a
    single place.

ALL IMAGES ARE LINKS
2
Globalisation and Vanuatu
  • Traditional culture continued for about 6000
    years before the first European traders and
    Christian missionaries arrived in the 19th
    century.
  • The first missionaries were usually eaten, but
    more and more arrived and the whole country
    converted to Christianity, a western belief
    system.
  • Traders used a pidgin English ( Bislama) to
    overcome language issues as Vanuatu had many
    languages
  • Australian traders conscripted 1000s to work on
    sugar plantations in North Queensland. This was
    known as Blackbirding and was significant in
    creating acculturation of western values and
    customs.

3
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4
Globalisation and Vanuatu 2
  • Both English speaking and French speaking
    settlers gave the islanders a multicultural
    experience of colonialism
  • Vanuatu was one of the last countries to be
    colonised (1906)
  • It was jointly administered by the UK and France.
  • This meant that village life was not seriously
    disrupted by colonial administrations

5
Globalisation 4
  • Today Vanuatu is a popular tourist destination ,
    especially for cruise ships. This has
    strengthened local culture (Kastom) as the
    tourists are keen to experience aspects of
    traditional life.
  • Dances, Costumes and bungy jumping all being very
    popular.
  • English has become common and most
  • Young people aspire to learn it.

6
Globalisation 3
  • During World War II about 2million US servicemen
    passed through Vanuatu
  • This had a huge impact- Not only were the locals
    were exposed to extreme materialism, but they
    also discovered that many Americans were black.
  • This resulted in Cargo Cults some of which
    survive today.

7
MODERNISATION
  • A process of social change resulting from the
    diffusion and adoption of the characteristics of
    expansive and apparently more advanced societies
    through societies that are apparently less
    advanced.
  • It involves social mobilisation, the growth of a
    more effective and centralised apparatus of
    social and political control, the acceptance of
    scientifically rational norms and the
    transformation of social relations and aesthetic
    forms.

8
Modernisation and Vanuatu
  • Vanuatu has been independent since 1983 and has a
    western democratic constitution and western
    institutions education, health, justice etc.
  • Traditional village culture however remains
  • strong and many are content to remain living a
    Kastom life.
  • Change will probably continue to develop as non
    traditional institutions provide a means for
    dissatisfied members ( especially women) look
    for changes in their lifestyles.

9
WESTERNISATION
  • A particular form of modernisation in which the
    methods and values of Western industrial
    capitalism are the basis of the changes that are
    occurring.

10
Westernisation and Vanuatu
  • Vanuatu as an ex colony of Britain and France has
    western social institutions.
  • This means that western values are embedded in
    the social system.
  • Consequently westernisation seems assured to be
    an important force.
  • Despite this the ni Vanuatu have control over
    their own future unlike their cultural brothers
    in New Caledonia who have had their culture
    displaced by French speaking Europeans.

11
Industrialisation
  • Refers to the transition in methods of production
    that has been responsible for the vastly
    increased wealth creating capacity of modern
    societies compared with traditional systems. It
    may refer to manufacturing, agriculture and
    administration.

12
Industrialisation and Vanuatu
  • Vanuatu has been spared large scale
    industrialisation
  • This has avoided social dislocation and
    environmental degradation
  • As Vanuatu is a tropical and fertile land , basic
    needs are easily met
  • Small scale , localised industry, like soap
    making, machine repair shops etc provide
    employment
  • Tourism provides income that pays for importing
    manufactured goods proximity to Australia being
    an important driver of this creating double digit
    economic growth.(2009)
  • http//www.etravelblackboard.com/article/96417/air
    line-and-accommodation-sector-differences-in-vanua
    tu
  • http//www.nationsencyclopedia.com/economies/Asia-
    and-the-Pacific/Vanuatu-INDUSTRY.html

13
Institutions
  • The structural components of a society through
    which its main concerns and activities are
    organised
  • The church, the law, government, family
  • In the global context these have often supplanted
    by-
  • Corporate institutions Sony-BMG, Disney, Fox..

14
VANUATU
  • UN HDI
  • CIA
  • WIKI

15
TRADITION
  • The passing down of elements of a culture from
    generation to generation, especially by oral
    communication.
  • A mode of thought or behavior followed by a
    people continuously from generation to
    generation a custom or usage.
  • A set of such customs and usages viewed as a
    coherent body of precedents influencing the
    present followed family tradition in dress and
    manners.

16
Functionalist Theory Social Change
  • The starting point of all Functionalism is that
    all societies have certain basic needs
  • Functional requirements which must be met if a
    society is to survive.
  • Functionalists are concerned with the
    contribution the parts of a society make towards
    those needs.
  • All Functionalism is concerned with the basic
    need and desirability for social order and
    stability to prevail in society.
  • Functionalism sees society as being adaptive
  • When a change factor is introduced the society
    will adapt to maintain stability
  • eg - women are given rights at the local level
    this will not be universal to start with but
    women from high status families will enjoy the
    benefits followed by others.
  • Change is evolutionary not revolutionary
  • Social order prevails.

17
GENDER SOCIAL CHANGE
  • Case Studies ni Vanuatu Women who have achieved
    Status, Power and Authority.
  • Madlaine Regenvanu
  • Jean Tarisesei
  • Marilyn Kalangis

18
Delphi Method? Nominal Group Technique
  • Using a modified Delphi Method
  • A team of experts could be convened using talent
    from both inside and outside Vanuatu determine a
    solution to the Gender problem
  • And enable all points of view to be considered.
  • And a Consensus solution to be adopted

19
Social and Cultural continuity and change.
  • Social change results from alterations in systems
    and institutions. It causes roles and status
    realignment and impacts on individuals
  • Technological innovations cause change, cities of
    20 million people exist today where in pre
    industrial revolution days 100,000 seems to be a
    reasonable maximum

20
Ideological Change
  • Change can come through adoption of new
    ideologies.
  • The inclusion of women in power and authority
    structures can be seen as a result of feminism
    post 60s
  • The Civil Rights movement of the 60s, paved the
    way for Barack Obamas Presidency.

21
Macro World / Micro World
  • Gender equality accepted as normal
  • Australia adopts a Mediterranean lifestyle from
    migrant groups
  • acculturation
  • Mr Russell gets to be a stay at home Dad while
    his twins are babies
  • Revesby, Panania and Padstow have many sidewalk
    cafes people enjoy la dolce vita

22
Personal Experience / Public Knowledge
  • PE
  • This is the persons everyday life, Their family,
    social groups, peers and friends.
  • It includes school , work and leisure.
  • PK
  • This refers to the macro world of society. It
    includes media such as TV, newspapers, etc
  • It also includes the sum total of human recorded
    experience

23
Is all change progress
  • This is a philosophical question.
  • Change puts some groups in higher status and
    income
  • Others may miss out.
  • In Vanuatu women have benefitted from the
    adoption of western values
  • Men have conversely lost status in the process

24
Are Isations inevitavle?
  • The success of Modernisation over the past 300
    years has been spectacular, with Globalisation
    supporting a population of 6 billion at a higher
    standard of living than anytime in history.
  • If current conditions prevail then we can assume
    that this will continue
  • "In this world nothing can be said to be certain,
    except death and taxes. B. Franklin

25
Popular Culture
  • My own interaction

26
Processes involved in consumption
27
The Nature of the product
28
Paraphernalia
29
Marketing / Advertising
30
Ownership of Popular Culture
31
Class, age, gender,location, ethnicity, sexuality
32
Censorship
33
Popular Culture Social Change
34
Popular Culture Future Directions
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