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Chinese culture and marketing philosophy

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Chinese culture and marketing philosophy ... How to market Chinese costume culture 4.3 Chinese traditional medicine marketing 4.4Chinese tea culture Case: ... – PowerPoint PPT presentation

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Title: Chinese culture and marketing philosophy


1
Chinese culture and marketing philosophy
  • Dr. Luo Jining

2
Introduction
  • Relation of Chinese traditional culture and
    modern marketing

3
Why we learn the course
  • Interpretation of modern marketing concept from
    the perspective of Chinese traditional culture

4
What is Marketing
  • Please tell me how you understand Marketing
  • Different understanding lead to different
    Marketing Performance

5
Connotation of Marketing
  • Hierarchic understanding marketing connotation
  • Tool/process/Philosophy/ art

6
Interpretation of modern marketing concept
  • Interpretation of modern marketing concept from
    the perspective of Chinese traditional culture
  • Kongzi Marketing
  • marketing philosophy of Fanli

7
How to market Chinese traditional cultuer
  • Case Study How to Marketing Chinese Suzhou
    Garden
  • Different Level of Marketing
  • Case Study ?????

8
Chinese ancient philosophy modern marketing
philosophy
  • The Origin Of Chinese culture
  • Yijing Philosophy and The Rule of Market Change
  • The Eight Diagrams
  • Taos Philosophy (Dao De Jing) and Modern
    marketing Philosophy

9
Chinese ancient philosophy modern marketing
philosophy
  • Confucianism Philosophy and marketing Ethics
  • Confucianism trader's(??) characteristic
  • What is Confucianism trader's spirit
  • Buddhism Philosophy and The analysis of
    consumers psychology

10
Chinese traditional culture and marketing
management
  • Sunzi and marketing strategy
  • Application of Sunzi strategy in marketing
    Competition Case
  • Chinese fine art and marketing

11
Chinese fine art marketing
  • General introduction of Chinese ancient
    Literature, Painting, Opera and dance
  • How to market Chinese ancient fine art in the
    global culture market

12
Chinese folk-custom and Chinese consumption
culture
  • Chinese traditional folk
  • Case StudySpring Festival Marketing
  • Case Study The Moon Festival and Moon cake
    Marketing

13
How to market Chinese culture
  • 4.1 Case Chinese education marketing       
  • 4.2 Case study How to market Chinese costume
    culture
  • 4.3 Chinese traditional medicine marketing
  • 4.4Chinese tea culture
  • Case??????,?????? ????????

14
How to market Chinese traditional culture brand
  • 5.1 Case study Marketing of Chinese traditional
    medicine brand---???
  • 5.2  Case study Chinese traditional food
    brand---???????

15
Practical Case
  • 6.1 Brand Position and Culture Marketing of a
    Chinese restaurant?????
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