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PepsiAmericas’ Enterprises


PepsiAmericas Enterprises Wen, Wei * * * Introduction PepsiAmericas generates $2.97 billion in revenues yearly. The supplier of Pepsi Co products has over 15,000 ... – PowerPoint PPT presentation

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Title: PepsiAmericas’ Enterprises

PepsiAmericas Enterprises
  • Wen, Wei

  • PepsiAmericas generates 2.97 billion in revenues
  • The supplier of Pepsi Co products has over 15,000
    employees and 365,000 customers.

  • The challenge facing PepsiAmericas was the
    integration of its enterprise systems.
  • The company chose to implement a PeopleSoft ERP
    solution to enable it to deliver top-line growth
    and superior customer service through improved
    selling and delivery methods using standard
    processes along with proven technology.

Numerous products, distribution gaps, and lost
promotion opportunities-----new strategy
  • It needed real-time access to enterprise
    information and seamless integration between its
  • Real-time customer informtion for its
    telemarketing agents to be able to effectively do
    their jobs.
  • Telemarketing agent to understand if the customer
    has any issues or needs based on whats going on
    with the account.

One of the biggest benefits of the PeopleSoft ERP
solution was that it provided complete
integration between PepsiAmericas front-office
and back-office systems.
  • This integration allowed tel-sell agents to gain
    a clear picture of customers and their
    relationship with the company.
  • More readily see additional sales opportunities.

PopsiAmericas also implemented PeopleSofts
supply chain management component to automate its
inventory accounting
  • Product inventory accounting is done at period
    end automatically. It provides much greater
    control of the data and has shaven one to two
    days off our close.
  • Its divisions have to send and revceive product
    transfers within the system, so there is much
    tighter control on the activity, and the data is
    more accurate.

Overall benefit from PeopleSoft ERP solution
  • Convert disparate sales systems to a single,
    integrated Internet application solution.
  • Integrate computer telephony for
    tel-sell/pre-sell methodology.
  • Deliver a 360-degree view of entire customer base.

Overall benefit from PeopleSoft ERP solution
  • Improve customer distribution and profit
  • Simplify the issue resolution process.
  • Provide more accurate and timely deliveries of
  • Reduce product inventory close time by one to two

  • Question 1 How have core ERP components helped
    PepsiAmericas improve its business?
  • Provide more accurate and timely deliveries of
  • Convert disparate sales systems to a single,
    integrated internet application solution.

  • Question 2 How have extended ERP components
    helped PepsiAmericas improve its business?
  • Supply chain management automate its inventory
    accounting.( Reduce product inventory close time
    by one to two days.)
  • Customer relationship management Deliver a
    360-degree view of entire customer base Improve
    customer distribution and profit potential.
  • E-business Complete integration between
    front-office and back-office system. (tell-sell

  • Question 3 Explain how future ERP systems wil
    help PepsiAmericas increase revenues.
  • The line between ERP, SCM, and CRM will continue
    to blur as ERP vendnor broaden the functionality
    of their product suites and redefine the
    packaging of their products.
  • Internet Organization integrate data and
  • Interface Customizable employee browser
  • Wireless technology Handheld devices achieve
    anywhere-anytime paradigm.

  • Question 4 Assess the impact on PepsiAmericas
    business if it failed to implement the CRM
    component of its ERP system.
  • It will not provide an integrated view of
    customer data and interactions allowing
    organizations to work more effectively with
  • Decrease customer loyalty and retention and an
    organizations profitability.

  • Question 5 Review the different components in
    Figure B10.6. Which component would you recommend
    PepsiAmericas implement if it decided to purchase
    an additional component?
  • Customer relationshp management
  • Enterprise performance management
  • Human capital management
  • Service automation
  • Supplier relationship management
  • Supply chain management

Current Information
  • PepsiAmericas has a current Overall Rating of
    C (Neutral). Power Rating (77) is high
    appreciation potential (31) is low.
  • PepsiAmericas Inc has neutral Growth/Value
    characteristics -- its appeal is likely to be to
    investors neutral towards Income. PAS is of low
    investment quality. Current annual total return
    performance of 43.7 is upper quartile. Current
    5-year total return performance of 4.2 is
    slightly below median.

Current Information
  • Today, PepsiAmericas has deployed Thinque MSP
    for Field Sales to automate PepsiAmericas'
    pre-sales process. To date, 150 of PAS' 1,000
    account sales managers have been equipped with
    the Thinque MSP Pre-sales Module running on
    Symbol Pocket PC devices. PepsiAmericas
    information technology and business leaders
    worked side-by-side with Thinque Systems'
    engineering department to determine the specific
    application requirements and final features and
    functionality of this next-generation, robust,
    mobile sales force automation tool.

Work cited
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Thank you !