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How to Use Simple, HeartBased Business Strategies So You Can Fill Your Tantra Classes and Workshops

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Seed the workshop you are promoting throughout your free class ... Use your target market's language to describe the problem and desired solution. ... – PowerPoint PPT presentation

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Title: How to Use Simple, HeartBased Business Strategies So You Can Fill Your Tantra Classes and Workshops


1
How to Use Simple, Heart-Based Business
Strategies So You Can Fill Your Tantra Classes
and Workshops with Ease
By Jan Robinson, Ipsalu Tantra Instructor
2
Purpose and Benefits
  • Purpose
  • To know that business can be heart-based and
    spiritually aligned
  • To provide you with practical information for
    launching a successful tantra teaching enterprise
  • Benefits You will Learn
  • What Level of Venture is right for you and your
    teaching aspirations (3 Levels)
  • 3 Powerful Business Models to Get You Started
  • Essential Business Skills, Tools, and Principles
    you need to know to be successful

3
Whos Jan and Why Is She Here?
  • As the Chair of the Ipsalu Teachers Committee
    and Im here to support you with resources to
    help you succeed as an Ipsalu Teacher
  • I know the pain of what it is to LOVE what you
    are trained to do and to STRUGGLE to build a
    community, enroll participants in courses, and
    make a living doing it. Im here to tell you
    THERE IS AN EASIER WAY!
  • 1) Learning Your Art and 2) Learning the Business
    of Your Art are two separate and distinct things.
    Im here to help you learn about the latter.

4
Filling Your Workshops with EaseWhy is This
Important?
  • You were born with unique gifts to share with the
    world
  • The Universe wants you to give them fully without
    fear, without holding back
  • Serve and share your gifts generously
  • One of the greatest fulfillments is to share your
    gifts and have them received
  • You can do this in ways that energize and sustain
    you rather than deplete you
  • Employing simple, heart-based business strategies
    will help nourish you and your business

5
Most High-Tech, Common Methods to Fill Classes
  • The O.M. Method
  • H.A.P. (Hope and Pray)

6
Business as a Spiritual Practice
  • Your business vision drives you to reconcile who
    you are now with who you can be.In order to play
    at the (community, national, global) level, who
    would I have to become? Bold, daring,
    unconditionally self-loving, crystal clear,
    confident, committed, humorous, courageous, etc.
  • Spirituality and profitability mutually
    exclusive?
  • Its your duty to get wealthy. Your playing
    small doesnt serve the world. The more people
    you serve and the more value you provide, the
    greater your income. Its a lot easier to pull
    people up that to push people up (law of physics)
  • Your job is to uplift What you provide is a
    gift, a valuable resource for someone to solve
    the pressing problems in their life or to help
    them move beyond their limits and manifest their
    hearts desire. You can become masterful at
    having selling conversations with people that
    support them, inspire them, and compel them to
    take the next steps with you (i.e.
    Heart-Selling). Whether or not people say Yes
    to your services, your primary intention is to
    leave people in a better place than when you
    found them.

7
Top 6 Business Skills, Tools, and PrinciplesTo
Be Successful in Your Business
  • Skills
  • Selling
  • Marketing
  • Tools
  • Marketing Website or Blog
  • Email Marketing or Ecommerce Software
  • Principles
  • Niche Marketing
  • Leverage

8
What is Selling? What is Marketing?
  • Selling is the most high-leveraged skill you can
    have in business. Its what persuades people to
    buy. Hard-selling uses fear, pushiness and
    domination to close a sale. Heartselling uses
    connection, service, acknowledgement, curiosity
    and bold questions to open people to what their
    heart wants to say yes to.
  • Marketing is the activity and process of
    creating, communicating, and delivering
    offerings that have value for customers,
    clients, etc.
  • Marketing Activities Include
  • Selling
  • Writing Copy
  • Packaging
  • Doing market research

9
6 Stages of Heart-Selling
1. Open the Conversation 2. Find Out What They're
Looking For 3. Share a Resource 4. Find Out If
It's a Match 5. Ask For the Next Step 6. Dance
(with concerns)
10
Whats Your Game?
  • Avocation/Labor of Love
  • Teaching for the pleasure in the work itself and
    of being of service in the world, without
    expectation of financial reward
  • Side Business
  • Teaching what you love, building community and
    earning supplemental income
  • Full-time Business (local, national, global?)
  • Thriving and prospering financially while
    creatively living your souls purpose

11
  • Remember! You dont have to do it alone. In
    fact, its best to have a team.
  • - Bookkeeper/Accountant
  • - Web Designer
  • - Graphic Artist
  • - Personal Assistant
  • - Virtual Assistant (VA)
  • - Business Coach
  • - Program Coordinator/Sponsor
  • Co-accountability Partner
  • If its not your genius, its not your job.
  • See Rolodex of Resources on Document Page
    www.tantricjoy.com/mod2.htm

12
Labor of Love Organizational Model I
  • Set up a local Yahoo! Group (or Meetup Group)
  • A free online electronic mailing list, calendar,
    internet forum that allows you to
  • Keep track of members and their contact
    information
  • Inform your community of upcoming events and send
    out automatic email reminders
  • Hold regular satsangs, short programs, and/or
    daylong workshops
  • Love donation or sliding scale fee
  • (Optional but highly recommended)
  • Set up a simple brochure website, sales (CTA)
    website, or blog1
  • with opt-in box and valuable freebie
  • Subscribe to online email marketing software2
  • (e.g. Constant Contact, CoolerEmail) that
    allows you to
  • Connect with your community members through
    regular email and/or newsletter (ezine)
  • Transfer and store membership contact data from
    your opt-in box into your database

13
What is a CTA Website?
  • A Marketing (or Sales) Website is a website
    designed to inspire action and capture visitor
    contact information.What you want your visitor
    to do is very clear Either they take the action
    step or they leave the page.
  • Examples
  • www.secretscribe.com
  • www.infoproductguy.com/home.html
  • www.alexandriabrown.com/
  • www.startingoverwithouthim.com/
  • www.radiancehealthsolutions.com/
  • Tip Adobe Contribute C3 software is an
    outstanding tool for managing your own website
    content
  • Tip Create a blog (web-log) for an easy website.
    WordPress is an excellent blog platform and
    comes with a a website content management system.
    (see www.wordpress.com and WordPress for Dummies
    book)

14
Importance of an Opt-In Box
  • An Opt-In Box is one of the easiest, cheapest,
    most high-leveraged ways of building your LIST.
  • Your LIST is your BIGGEST asset as a business.
    Those on your list are the people you develop
    relationship with.
  • When someone feels connection with you and
    trusts you, they are much more likely to say
    YES!

15
Business Model IISide Business
  • CTA website with testimonials (See handout magic
    testimonial questions)
  • Basic Copywriting Skills3 highly recommended
    (Writing Copy for Dummies an excellent
    resource)
  • Online email marketing software or ecommerce
    software4
  • Leveraged business model5 with promotional
    classes designed to sell class series and
    programs
  • Optional targeted market (e.g. singles, couples,
    men, women, corporate, ethnic community,
    kidsparents, gay lesbian community, VA vets,
    nuns, Christian)

16
What is Leverage?
  • The leverage principle is using small effort to
    get BIG results
  • A leveraged business model allows you to do what
    you love without burning yourself out.

Poverty using big effort to create small
results Prosperity using small effort to create
big results
17
Use Promotional Classes to Fill Your Workshops!
  • Schedule a few different dates in different
    venues in your area
  • Have people register (and fill out a marketing
    questionnaire)
  • Send reminders before your classes!
  • Seed the workshop you are promoting throughout
    your free class
  • In the whats next section, Make your offer.
    Provide incentives (i.e. bonuses, special tuition
    price) for registering right there and then. Go
    on break.
  • Continue with program
  • At end of class get participant feedback and
    testimonials!

18
Marketing Questionnaire
  • WHEN IT COMES TO . . . (e.g. being a single mom,
    your sexual love life, being a corporate manager,
    building your business) . . . .
  • What are your biggest challenges?
  • What are your biggest concerns?
  • What worries you?
  • What are you most proud of?
  • What excites you?
  • What frustrates you?
  • What do you wish would just go away?
  • What do you want more of?
  • What do you think would help you get it?
  • On a scale from 1-to-10, how committed are you to
    having that?

19
Find Out What They are Looking For!
  • TantricJoy Questionnaire
  • Are you male or female?
  • What is your age?
  • Are you single, dating, or in relationship?
  • As someone who is interested in (tantra), what
    are you looking for?
  • If you could have that, what would that get you?
  • Whats the biggest challenge you facing right
    now, (spiritually, sexually, and/or emotionally)?
  • What do you want instead?
  • Thank you!

20
Marketing Funnel
Full-Scholarship Class Inner Path Daylong Ipsalu
Practicum (6 mos.) Private Mentoring or Group
class Ipsalu Practicum (next 6 mos.)
Full-Scholarship Class 6-week class
series 6-month program three 6-week classes
mentoring or 4-daylong programs mentoring
21
What is eCommerce Software?
  • A complete package of must-have marketing tools
    in one place (e.g. www.oneshoppingcart.com)
  • Features
  • Shopping Cart Software
  • Internet Marketing Tools
  • Credit Card Processing
  • Email Autoresponders
  • Ad Tracking Tools and Statistics
  • Affiliate Program Tracking
  • Questionnaire Features
  • Custom Forms and Opt-in Boxes
  • Mailing List Programs
  • Email Broadcasting Service (Ezine/Newsletter
    Management)

22
What is Copywriting?
  • Copywriting includes all the written materials
    used to sell, market, and promote products and
    services to prospects and customers. Its one
    of the most highly leveraged marketing tools
  • In writing copy, you are committed to 3 things
  • Benefits, Benefits, Benefits they provide a
    reason to buy, act or respond
  • A desire to make offers. Give customer a choice
    (one-banana marketing)
  • A commitment to the customers point of view. Use
    your target markets language to describe the
    problem and desired solution.
  • Collect testimonials from happy customers most
    persuasive selling tool there is.
  • Hot copy writing creates vivid pictures and
    emotional impact. Your potential customer feels
    like you are speaking specifically and directly
    to them.

23
Favorite Copywriting Tips!
  • WSGAT
  • Whats so great about that?
  • FBB the foundation of copywriting
  • WiiFM
  • Whats in it for me?
  • So, what do you do?
  • Im a tantra teacher
  • You know how for many married couples the first
    few years of their love life is usually really
    hot, but later down the line, they wonder where
    the magics gone? Well, I help couples bring back
    that honeymoon feeling.

24
Websites with Good Benefit Language
  • Art of Living Foundation. Sri Sri Ravi Shankar.
    Enhance your Physical, Mental, and Emotional
    Well-Being http//us.artofliving.org/
  • Warrior Sage. Ignite Passion. Live Freedom,
    Embody Lovehttp//www.warriorsage.com/
  • Tantra Yoga Retreats Journeys of Self
    Discoveryhttp//www.tantricyogaretreats.co.uk/
  • T. Harv Eckers Millionaire Mind Seminar. Take
    Control of Your Financial Destinyhttp//www.mill
    ionairemind.com/

25
Magic Questions To Get Great Testimonials
  • 1. What (specific) problems did you have before
    you started working
  • with me?
  • 2. How were these problems impacting your life?
  • 3. What attracted you to working with me?
    (anything unique about me as a mentor/facilitator)
  • 4. How soon did you start seeing results?
  • 5. What are your results?
  • 6. How has your life been impacted because of
    these results?
  • Follow a BEFORE / AFTER format, 1-2 short
    paragraphs

26
Example Testimonial
Absolutely mind-blowing! We reached a whole new
level.
  • Our lives are so hectic, sex always felt like
    having to get to some finish line, to rush toward
    orgasm.
  • After working with Jan, sex was the best it had
    ever been! The results were immediate. All of our
    senses are heightened when we make love and we
    are right there in the moment. Nothing hurried.
    There is a lot of passion now and a very deep and
    intimate connection in our lovemaking. It feels
    like we are not just making love with our bodies,
    but with our souls.

Amy and Daniel Goggiano Carson City, NV
27
Example Testimonial
  • Before we worked with Jan I enjoyed a physical
    connection with my husband during lovemaking but
    not a spiritual one. Sometimes, my eyes would
    wander towards other men wondering if they could
    fulfill me in the way I desired.
  • After we worked with Jan, I feel the spiritual
    connection between us. John looks at me in a
    totally different way. He even says he feels more
    in love with me than on the day we got married!
  • Weve been together for 17 years now. Friends
    have told us its so hard to have passion after
    youve been together for years and have fallen
    into a rut. But its not! You just need the right
    tools.

28
Business Model IISide Business
  • Additional option with higher level of commitment
  • Monthly membership program
  • (need merchant account with automated payment
    system)
  • Could include any combination of
  • Monthly newsletter
  • Monthly short program
  • Monthly teleclass with guest interview
  • Monthly local satsang
  • Quarterly daylong workshop
  • 19, 47, 97, 147, 197 month
  • Higher pricing tiers could include personal
    mentoring, Level 1, Levels 1 Level II

29
About Teleclasses
  • What is a Teleclass? A live seminar to which
    people listen and participate over the telephone.
    All you need is access to a phone and email. The
    call is free. The only fee is the cost of the
    long-distance phone call. The advantage of
    teleclasses is you can provide educational
    information free from financial or geographic
    barriers.
  • www.freeconference.com Free teleconference call
    service
  • www.audioacrobat.com Online monthly service to
    record teleclasses, produce and publish great
    audio and video to your Web site and emails.
    Create your own online radio show.
  • http//www.teleseminarsecrets.com/ - Teleseminars
    to learn to make money and become highly skilled
    at leading teleseminars

30
Business Model IIILivelihood
  • You have a powerful leveraged business vision
    using a niche-based6 business model.
  • Youre a leader and an expert in your field (big
    fish in small pond)
  • Your personal vision married with your marketing
    message
  • Skills Marketing, Copywriting, Heartselling,
    Making Offers
  • Tools Sales Website, Ecommerce Tool with
    Merchant Account
  • Offerings may Include Private client practice
    with packages, Informational Products,
    Teleseminars, Workshops/seminars and programs
  • You have Strategic Alliances and/or Joint-Venture
    Partners and an Affiliate Program
  • You invest in ongoing Education/Training in
    Entrepreneurship

31
What is Niche-Based Business?
  • No business can be all things to all people.
    Instead, you must reach specific customers and
    satisfy their particular needs. As an
    entrepreneur, you must identify those customers
    and understand as precisely as possible what they
    want. Once you have that information, youll have
    a much better chance of capturing those customers
    for your business.
  • Niche the problem you solve and for whomI
    work with blank kinds of people with blank kinds
    of problems(e.g. I work with couples who love
    each other but are unsatisfied sexually.)

Do you want to be a Light House or a Search
Light?
32
Stealth Transformation
  • The GATE is the Problem you SolveTransformation
    is on the Other Side
  • Lead with your Marketing Message
  • MM Marketing Message
  • PM Personal Mission
  • MM You love each other but wonder where the
    magics gone. Heres how to recapture that lost
    passion and romance!
  • PM - Awaken Consciousness on the Planet
  • You can use any modality, method, process, etc.
    you want provided you help them with their
    problem.

33
Review
  • Principles/Concepts
  • Niche marketing
  • Leverage
  • Stealth Transformation
  • Marketing Funnel
  • Skills
  • Heartselling
  • Marketing/Copywriting
  • Tools
  • Sales (CTA) Website, Blog, Opt-in Box
  • Email marketing software
  • Ecommerce software
  • Audio Acrobat for recording teleclasses
  • Magic Testimonial Questions
  • Market Research Questionnaire

34
Please Go To
  • www.tantricjoy.com/mod2.htm
  • You will find
  • This slide show presentation and supporting
    documents, The Inner Path to Bliss Materials
    (scripts, agendas, and music links)

35
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