Case Study – The Tale of 3 Local SEO Clients - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Case Study – The Tale of 3 Local SEO Clients

Description:

In this case study, we will determine the success rate and ROI of the Must Local SEO package which has been delivering amazing results for local business owners. – PowerPoint PPT presentation

Number of Views:815

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Case Study – The Tale of 3 Local SEO Clients


1
Case Study
  • The Tale of 3 Local SEO Clients
  • - By

SubmitINme
2
SUMMARY
  • As more and more local customers are turning to
    internet to find local services and products,
    local SEO has become a must for small and medium
    businesses.
  • 64 of local customers use directories and online
    search engines to find a local service provider.
  • Local SEO has become a boon for local businesses,
    from plumbers to cleaning service, packers
    movers, electricians, restaurants and removal
    services
  • Today, everyone is ready to offer you a local SEO
    solution but do all deliver
  • In this case study, we are analyzing the success
    rate of our Must Local SEO package.

3
The Purpose
  • The purpose of the case study is to evaluate
    the effectiveness and ROI of the Must Local SEO
    Package
  • With so many Local Business SEO services and
    service providers it is a daunting task for
    clients to choose who or which method is the best
    for their business.
  • Time and again we hear terrible tales from
    clients on how their previous SEO provider(s)
    ripped them off and in some cases got their sites
    banned with black hat SEO.
  • We decided to do a study for 3 clients who are
    into local business with PPC spend

4
Client(s) Requirement
  • Rank Organically for the keywords related to
    their business in their locality on Google and
    other top search engines.
  • Precise Map location at the top mapping sites
    with detailed listings.
  • 100 Complete profiles on their business
  • Higher visibility over Social Media
  • Good reputation at top review sites
  • Better social engagement activity
  • A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY SITE

5
The Local SEO strategies Share Basics
OFF PAGE SEO
LOCAL BUSINESS DIRECTORIES
ON PAGE SEO
SOCIAL MEDIA
MAP SITES
GPS
6
Client -1 American Coach Limousine Location
Chicago Business Type Limo Service
  • They specialize in Luxury Travel, Airport Pickup
    Drop Services, Travel for business conference,
    vacation travel etc.
  • Their popular services
  • Chicago Corporate Limo Accounts
  • Chicago Town Car Service
  • Chicago Airport Sedan Service
  • Chicago Champagne Wedding limo
  • Chicago Bachelor Party limos

7
Client -2 2 Girls N a BucketLocation Tampa,
Florida Business Type Cleaning Service
  • They offer affordable yet professional cleaning
    service in Tampa Bay area . Highlights of
    their business
  • Fully Licensed Trained Staff
  • Green Cleaning Service
  • Reasonable Pricing
  • Prompt Professional Cleaning Service
  • Flexible Tampa Cleaning And Maid Service

8
Client -3 Glass Genie Location Dallas
Business Type Windshield repair service
  • Dallas Bases Windshield repair company with
    several other locations.
  • They are experts in
  • Windshield Replacement
  • Windshield Repair Services
  • Auto Glass Repair
  • Car Window Repair

9
The Process of Local SEO
  • The procedure how the Local SEO service was
    performed for all the 3 Clients
  • STEP 1 SETUP ANALYSIS
  • Google Analytics Setup
  • Webmaster Tools Setup
  • Competitor Analysis
  • Back Link Analysis
  • SERP Analysis
  • Website Analysis

10
The Process of Local SEO contd
  • STEP 2 On Page Optimization
  • Keyword Research
  • Keyword Mapping
  • Google Page speed Optimization
  • Sitemap.xml Generation
  • Sitemap.xml Submission
  • Meta Title writing Optimization
  • Meta Description writing Optimization
  • Meta Keywords Optimization
  • H1 Tag Optimization
  • Image Name Alt Tag Optimization
  • Canonical Optimization
  • Robots.txt Optimization
  • Outbound Links Optimization
  • 404 Redirect Optimization
  • Structured Data

11
The Process of Local SEO contd..
  • STEP 3 Local Business Setup
  • About Company - Create Optimize
  • Google Places, Yahoo Bing Portal Listing
  • Registration to Additional Business Sites
    Yellow Pages -15
  • DMOZ Submission
  • Submission to Additional Local Web directories
    -25
  • GPS Data aggregator submissions
  • Map Listing at top 8 map sites
  • Setting up pages at Review Sites -5

12
The Process of Local SEO contd..
  • STEP 4
  • Local Business Promotions (Ongoing Monthly
    Promotions)
  • Facebook , Twitter. Google Updates
  • Video Promotions
  • Citations -15
  • New Local Directories, YP , Reviews Ratings
  • Enhanced Social Media Branding
  • Local Classified Ad Marketing
  • B2B Portal listings
  • Social Bookmarking
  • Blog Promotion
  • Directory Promotions
  • Press Release Promotions
  • Article Marketing
  • Infographics

13
Keywords selected after research
Website Keyword-1 Keyword-2 Keyword-3
limo service Chicago Cheap Chicago Limo service Chicago Limousine
Tampa Cleaning Services cleaning service Tampa fl cleaning services Tampa Florida
windshield replacement Dallas windshield repair Dallas Auto Glass Repair Dallas
http//americancoachlimousine.com/
http//2girlsnabucket.com/
http//glassgenie.co/
14
How did the work flow proceed?
15
How did the work flow proceed?contd
16
How did the work flow proceed?contd
17
How did the work flow proceed?contd
18
How did the work flow proceed?contd
19
Month 5 6 ?
The 3 websites were analyzed for their SEO
SUCCESS RATE their respective industry trends
were identified incorporated
20
Local SEO Success Rate, Position Improvements
Proof Follows.
21
Client -1 American Coach LimousineKEYWORD
POSITION REPORT (4th month)
Click here for a clear view
22
Client -2 2 Girls N a BucketKEYWORD POSITION
REPORT (2nd month)
Click here for a clear view
23
Client -3 Glass GenieKEYWORD POSITION REPORT
(2nd month)
Click here for a clear view
24
At the end of the sixth month of Local SEO
promotion
  • What did the 3 Clients Gain?
  • An average of 5-10 leads each day via search
    engines
  • Increased ROI when compared to PPC advertising
  • Exceedingly higher success rate with minimal
    investment
  • Their businesses have transformed from small
    medium levels to a larger space driving business
    deals with people outside their local
  • They are at the verge of referring clients to
    their colleagues due to over crowding of internet
    based leads in a particular day

25
FinallyAll 3 of them transformed intoUltra
Happy Clients of SubmitINme
And they still continue their SEO services with
them at regular intervals per EXPERT advice
guidance
26
Wish to be one among such successful clients of
SubmitINme?
Get a FREE Expert Proposal done on your business
at a Click
Buy SEO Success Today
Call Now 91-4652-230776
Email enquiries_at_submitinme.com
Visit Site http//www.submitinme.com/localSEO/lo
cal- business-marketing.aspx
About PowerShow.com