Google Adwords Management | Power of keyword tool

1
Google Adwords Management Power of keyword tool
As digital marketing experts, we can tell you
that creating your online marketing strategy
doesnt have to be a complicated experience,
especially when you understand the power of the
Google Adwords keyword tool. In fact, it is a
straightforward process that only takes few
minutes to learn. Whats more, Google has many
other tools at your disposal designed to do all
the hard work for you (provided you know how to
use them properly) so that you can focus on
growing the returns for your business online.
2
Keywords Tool
The keywords tool is a free application that
allows you to accomplish one of the most
important tasks when validating your Online
marketing campaign choosing the right keywords.
To start off, you will be prompted to enter a
keyword based on either a phrase, website, or
category. We always recommend starting with
what Google sees your website as being relevant
for. For this you enter in the website address
and select search
3
Notice we have selected A. exact match
search volumes this is exactly how many
searches made for the exact variation of
keyword. B. Desktop laptop search volumes
not including mobile traffic C. Review your
results
4
What to do with this information A. Review
these search terms for relevance potential
traffic volumes. Prioritise SEO efforts
based on existing rankings and level of
competition. B. Take note of the approximate
Adwords Cost per click for each keyword If you
want Google front page visibility today, this is
a guide to how much you should be paying as an
average. Weigh up cost versus time. Ranking
your website for some keywords will take many
months of concerted effort and in some cases
years, with no real guarantees. Every month that
goes by, you could be missing on the chance to
find your ideal customers
5
C. Research other potential keywords that Google
does not find your website relevant for, using
the same process. We have completed this search
below for small business marketing. To give
you an idea of how popular your chosen keyword
is, AdWords keyword tool displays the number of
searches it receives on a monthly basis, and
either globally or locally. If you arent
satisfied with the initial suggestions, you can
simply click on more like these which then
returns another batch of proposed keyword sets.
6
Options and Settings To get the most accurate
and effective keywords for your campaign, Google
AdWords also allows you to select which terms to
include and which ones to exclude. To improve
accuracy, it also lets you determine whether your
matches should be broad, exact, or any part of a
phrase. That way, you are in full control of who
views your ad and that it reaches the right
people all the time.   If you are targeting
consumers who know exactly what they want, then
an exact match might be the best type for your
ad campaign. These might include technical
searches or gadgets with model numbers. However,
for more generic searches such as small business
marketing in general, youd be better off
selecting a broad match type as shown below.
This will give you an indication as to the
overall size of the market.
7
Allow Us To Help Google AdWords is free to use.
You only pay for how much you choose to advertise
and are always in full control of your
advertising budget. How successful you are
depends on how well you use it. We are based in
Melbourne and are specialists in Google AdWords,
AdWords Management, SEO Services, content
marketing, display advertising, Facebook
advertising, conversion rate optimisation, and
paid search across other networks including Bing
and Yahoo.
8
Our founder,Jayson Rodda, is an experienced
AdWords veteran of 10 years and has a deep
appreciation and understanding of the intricacies
behind it. Dont waste any more time. Get to
grips with Google AdWords by phoning us at
1300-76-00-84 and ask to speak directly to Jayson
Rodda, today.   Learn more about the Author
Jayson Rodda
9
(No Transcript)
10
(No Transcript)