Why Insurance Agencies Should Switch to SMS Marketing

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Why Insurance Agencies Should Switch to SMS
Marketing
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Low risk/high reward

• Traditional media marketing (print, television,
  etc.) is expensive and unspecific, often too
  general to reach individual consumers.
• Email and other electronic message formats are
  outdated, with up to eighty eight percent of
  emails going unread altogether.

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Mobile is everywhere

• Smart phones and tablets are increasingly
  prevalent in modern society, a trend expected too
  continue exponentially in coming years.
• Many Americans never power down their cell
  phones, even during sleep, and keep them within
  arms reach at all times.

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Unparalleled reach

• Bulk SMS messaging can simultaneously reach out
  to thousands of subscribers.
• Ninety five percent of text messages on personal
  mobile devices are opened within fifteen minutes

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Accessibility

• At about three cents per text message, reaching
  out to thousands on their personal mobile devices
  is less expensive than the average Americans
  monthly phone bill.
• Solutions are applicable to insurance agencies of
  all types and sizes.

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Specificity

• CallFires interface allows easy grouping of
  subscribers and contacts for locally targeted
  campaigns.
• Blast text marketing campaigns and incentives can
  be fine-tuned to appeal to various groups and
  types of subscribers.

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Communication

• Text messaging is a two way street, and CallFire
  SMS tracks real time subscriber responses to text
  blasts at no additional cost.
• This creates open lines of communication and the
  ability to conduct surveys, questionnaires, etc.

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Promotions and reminders

• Notify subscribers of upcoming promotions and
  company events and develop dialogue about what
  consumers expect from their insurance agencies.
• Broadcast service updates and reminders to
  applicable subscribers at appropriate times of
  year without being intrusive.

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Scalable solutions

• CallFires business text marketing services are
  billed on a per-text basis.
• The size of your bill is proportional to the size
  of your campaign and subscriber base.

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Unparalleled support

• CallFire provides many online tutorials and
  explanatory videos to help you get started.
• Live help is available during business hours
  through one-on-one online chat.