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Online Lifelong Learning and Career Training -Extend Your Reach-

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Online Lifelong Learning and Career Training-Extend Your Reach-Takeaways Benefits of Online Courses Effective Marketing Get Creative with your Online Courses Working ... – PowerPoint PPT presentation

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Title: Online Lifelong Learning and Career Training -Extend Your Reach-


1
Online Lifelong Learning and Career
Training -Extend Your Reach-
2
Takeaways
  • Benefits of Online Courses
  • Effective Marketing
  • Get Creative with your Online Courses
  • Working with 3rd Party Funding Sources
  • Serve Community and Make Money

3
  • Fundamental Strategies

4
Market Trends
  • Continued increased acceptance of online learning
  • Broadband penetration tops 85 of US Households
    with Internet access
  • Aging workforce and shortage of skilled workers
  • Increased need and focus on re-training
    re-tooling
  • Facilities and teacher resource constraints
  • New generation of tech-savvy learners

5
Online Courses Gateway to Traditional
Matriculation
  • Almost 35 of your students will want to follow
    up with on-campus services by
  • enrolling in a more advanced follow-up course on
    campus
  • earning an on-campus certificate program
  • earning a college degree

6
Online Courses Meeting Unique Needs
  • Reasons your students enjoy taking online courses
  • More convenient
  • Fit better into schedule
  • Cannot attend courses on campus
  • Learn faster online than in a classroom
  • There is no course comparable to this one on
    campus
  • Prefer the anonymity of an online course
  • Online course more affordable

7
Education To Go (ed2go)
  • ed2go has served nearly 2 million students since
    1997 over 20,000 per month
  • Partner with over 1,900 colleges, universities
    and other training providers
  • Earning potentials are unlimited partners earn
    about half a million dollars per month in revenue
    collectively
  • Acquired Gatlin Education in 2008
  • Part of Cengage Learning

8
Two Product Offerings
  • Online Courses
  • Comprehensive Online Course in a convenient
    six-week format
  • Expert Instructors lead each course
  • Engaging student discussion areas
  • New sessions starting monthly
  • Confirmation of Completion awarded with passing
    score
  • Online Career Training Programs
  • Learn in-demand skills recognized by employers
  • Start anytime work at your own pace complete
    in 3 to 6 months
  • Textbooks and learning materials are included
  • Support offered via phone, email, or live chat 7
    days a week
  • Expert instructor assistance provided

9
Why Online Courses?
  • Turnkey
  • Millions of dollars spent on fresh and relevant
    content
  • Fill gaps in your own catalog
  • Convenient option for your students
  • and the list goes on

10
Online Courses
  • Complete Turnkey Enterprise Solution
  • Integrated offering
  • Development and production
  • Hosting and distribution
  • Delivery, administration and management
    reporting
  • Overview
  • Six-week duration 24 hours of instruction
  • Uniquely comprehensive and consistent design
  • Engaging conversational style, applied learning
  • Highly interactive lively discussion areas
  • Affordable Selection of over 300 courses
  • Sessions begin every month

11
A Revenue-generating Opportunity
  • Online Courses
  • Partner sets the retail price
  • Partner promotes courses catalog, brochures,
    ads, etc.
  • Partner pays wholesale price when students enroll
  • ed2go delivers / manages / supports the courses
  • Partner has expanded offerings with a new revenue
    stream
  • Retail 100
  • Wholesale 60
  • NET PROFIT 40 (x 100s of monthly
    enrollments)

12
Online Courses
  • Most Popular Courses
  • Creating Web Pages
  • Speed Spanish
  • Accounting Fundamentals
  • Microsoft Excel
  • A to Z Grant Writing
  • Grammar Refresher
  • Secrets of Better Photography
  • Dreamweaver
  • Introduction to PHP and MySQL
  • Medical Coding

13
Career Training Programs
  • Overview
  • Typically between 40 and 400 contact hours of
    training
  • Open enrollment self-paced students can start
    any day of the year work at their own pace
  • Each student paired with expert facilitator for
    one-on-one interaction
  • All required materials (textbooks, software) sent
    directly to each student upon registration
  • Average program retails for 2,000
  • End result student trained for new job,
    industry credentials, and/or national
    certification
  • Program Components
  • Required reading assignments
  • Online lectures - flash-based, interactive
    web-content
  • Assessments
  • Discussion forums
  • Chat, scheduled hours
  • Industry specific projects
  • Externships

14
A Revenue-generating Opportunity
  • Career Training Programs
  • Partner promotes courses catalog, brochures,
    ads, etc.
  • Partner pays wholesale price when participants
    enroll or simply receives a check for their share
  • ed2go delivers / manages / supports the courses
  • Partner has expanded offerings and a new revenue
    stream
  • Typical Retail Price 1795
  • Wholesale Partner Cost 1495
  • NET PROFIT 300 (each enrollment)

15
Career Training Programs
Most Popular Programs
  • Pharmacy Technician
  • Medical Transcription
  • Project Management
  • Paralegal
  • Six Sigma
  • Medical Coding Billing
  • Bookkeeping
  • Veterinary Assistant
  • A Certification
  • HVAC
  • Freight Broker Training
  • Cisco CCNA

New! Sustainable Energy and Going Green
  • Principles of Green Buildings
  • Performing Comprehensive Building Assessments
  • Certified Indoor Air Quality Manager (CIAQM)
  • Certified Indoor Environmentalist (CIE)
  • Certified Green Supply Chain Professional
  • Senior Certified Sustainability Professional

16
How Partners See Success With ed2go
  • Feature pages in print catalog
  • Integrate key titles within print
  • Easy to find on partner web site
  • Offer majority of titles
  • Submit for Workforce
  • Market to key demographics Teachers, Healthcare

17
Web Marketing
18
Web Marketing
  • Showcase something on the home page or as close
    as possible
  • Clear Links Online Courses or Non-Credit Online
    Courses
  • Create a Shopping Cart Lumens
  • Embedded Site Cal Poly SLO

19
Web Marketing - Lumens
20
Web Marketing Embedded Site
21
Web Marketing Embedded Site
22
Print Marketing
  • Total Catalog Sales are forecasted to be 177.9
    billion in 2010
  • 11.5 growth annually 2000-2004
  • 7 growth annually 2006-2010
  • Mailboxes are crowded but the method still works

23
Marketing
24
Print Marketing
Seasonal 1 Page Catalog Template
25
Print Marketing
Lots of Free Print Collateral at your Admin Center
26
Print Marketing
Integrated Print Marketing
27
Print Marketing
28
Print Marketing
Career Training Program Marketing
29
Print Marketing
30
  • Alternative Strategies

31
  • Bundling
  • A little bit of this and a little bit of that

32
Career Training Program Online Courses Bundle
  • Administrative Dental Assistant
  • Computer Skills for the Workplace
  • Grammar Refresher
  • Spanish I, II, III (Depending on Area)

33
More Career Training Program Online Courses
Bundles
  • Graphic Design
  • Introduction to Photoshop
  • Digital Photography
  • Paralegal
  • Computer Skills for the Workplace
  • Keyboarding
  • Introduction to Microsoft Word 2007
  • And many others

34
Online Courses Bundle
  • Certificate in Leadership
  • Interpersonal Communication
  • Keys to Effective Communication
  • Fundamentals of Supervision and Management I
  • Fundamentals of Supervision and Management II
  • Building Teams That Work
  • Leadership

35
Other Online Courses Bundles
  • Certificate in Sales Management
  • Professional Sales Skills
  • Effective Selling
  • Principles of Sales Management
  • Certificate in Databases and Programming
  • Introduction to Database Development
  • Creating User Requirements Documents
  • Introduction to SQL
  • Introduction to Oracle
  • Introduction to C Programming
  • Introduction to Perl Programming
  • Introduction to Visual Basic 2005
  • Introduction to Crystal Reports 10
  • Introduction to C Programming
  • Intermediate Visual Basic 2005
  • And many more

36
Bundling - Marketing
ed2go Courses Packaged to Create a Certificate
Program
37
Bundling - Marketing
38
Hybrids
  • Part Online Experience
  • Part Classroom Experience
  • All Inspiring

39
Hybrids
  • Volunteer State Community College
  • Medical Billing and Coding w/ Medical Terminology
    Cohort Style
  • On ground components required for WIA funding
  • 6 monthly meetings various topics
  • 86 Completion Rate

40
Military Funding
  • MyCAA
  • Tuition Assistance
  • AeX Academic Explorer Website
  • GI Bill

41
What is MyCAA?
  • Department of Defense funded program
  • Eligible military spouses - 6,000 of Financial
    Assistance
  • Education, training, licenses, certificates and
    degrees leading to employment in Portable Career
    Fields
  • All ed2go Online Courses and Career Training
    Programs are a fit for MyCAA

42
What is Tuition Assistance?
  • Department of Defense Funded Program
  • Available for active duty military (all branches)
  • Military Student must go through an internal
    approval process
  • Military Student provides voucher for enrollment
  • Most Career Training Programs are a fit for this
    funding program

43
What is AeX Academic Explorer?
  • Academic Portal for the Marine Corps
  • Work with Haywood Gordon to get account add
    your Career Training Programs to the catalog
  • Great way to share your brand and your catalog
    with the Marine Corps

44
AeX Academic eXplorer www.MCAeX.net
45
AeX Site Screen Shot
Available certificate programs
Specific search capabilities
Course previews
46
GI Bill How can we benefit?
  • Veterans Affairs Funded Program
  • School submit desired programs to state approving
    agency for Veterans Benefits
  • Work with campus Veterans Affairs Certifying
    Official (VACO)
  • VACO will be available if your school is GI Bill
    approved for credit programs
  • ed2go can help provide assistance
  • Possible but very difficult to accomplish
  • If approved - lots of opportunity

47
GI Bill in Action!
  • Excelsior College GI Bill Approved
  • GI Bill Referral Program
  • Send your GI Bill Approved Students to Excelsior
    receive a finders fee
  • Still in developmental stage

48
Information Assistance Admin Website
49
ed2go - Military Contacts
  • Admissions
  • Phone for students 1-877-221-5151
  • Email for students Sharron.Graves_at_cengage.com
  • Subject line Military/Subject
  • GES Military
  • Email for students Gatlin.Military_at_cengage.com
  • Email for partners Haywood.Gordon_at_cengage.com
  • Phone for partners 1-866-441-5454

50
Government Funding
  • Follow the Money
  • Serve your Community
  • Count the Money

51
Government Funding
  • Workforce Investment Board Connections
  • Career Training Programs
  • General WIA one-off enrollments
  • ARRA Grants and other grants
  • ed2go Online Courses
  • Bundle courses for WIA money ETPL Approval
  • Job Readiness Training

52
You and your WIB Its a love affair!
WIB
You
53
You and your WIB Its a love affair!
You
WIB
54
What is a WIB?
  • California is divided up into 49 workforce
    regions
  • These regions are Workforce Investment Boards
    (WIBs)
  • WIBs are usually made up of one or more counties
  • Each WIB manages its own portion of the WIA
    funding
  • Approves training providers
  • Sets funding caps for participants
  • Operates the One-Stop centers
  • Determines demand occupations in the area
  • Provides resources and services
  • Identifies local workforce issues and creates
    practical solutions

55
Find Your Local WIB
  • http//www.edd.ca.gov/Jobs_and_Training/LWIA_Listi
    ng.htm (or call me to find out)
  • Locate the WIB closest to your school
  • Connect with them and share the good news

56
ed2go Online Courses Career Training Programs
address workforce development needs in a few ways
Certification Prep
57
WIA and Career Training Programs
  • Many courses are ready for WIA approval
  • Approach your WIB
  • Submit courses for ETPL (Eligible Training
    Provider List) approval
  • Jennifer Lamkin Manager of Government Sales -
    can assist you
  • Enjoy New Leads Regularly

58
Grants and Career Training Programs
  • SDSU - 400,000 ARRA Grant for Medical Courses
    (1/2 of funds on ed2go)
  • Modesto Junior College - 1,000,000 ARRA Grant
    Exploring Best Uses
  • Pathways out of Poverty Grant Awarded to Los
    Angeles Community College District (pairs well
    with Green Courses)

59
Grants and Career Training Programs
  • Get involved with local WIB
  • Keep an ear out for Grant Opportunities
  • Jump on it
  • Jennifer Lamkin available for assistance

60
WIA and ed2go Online Courses - Bundles
  • Bundle courses to create a unique certificate
    program
  • Submit programs for ETPL approval
  • Price should be at least 500 magic number
  • See bundle examples or Jennifer Lamkin for proven
    results

61
WIA and ed2go Online Courses Job Readiness
Training
  • 49 WIBs each operates independently
  • Pools of money for Quick Training Solutions
  • Online Courses do not need to add the to the
    ETPL
  • Under the Magic Number - 500
  • College of the Sequoias and San Jose/Evergreen
    CCD Existing Programs

62
WIA and ed2go Online Courses Job Readiness
Training - Process
  • Approach WIB Good to have an existing
    relationship
  • Mention the Opportunity
  • Agree on a Price Point
  • Set up a Separate Site
  • Agree on Responsibilities
  • Provide Passcodes to WIB
  • Bill the WIB monthly

63
ed2go Online Courses WIB Best Sellers
  • HIPAA Compliance
  • Introduction to Internet Writing Markets
  • Manufacturing Applications
  • Medical Coding
  • Medical Terminology A Word Association
    Approach
  • Introduction to Microsoft Project 2007
  • Wireless Networking
  • Introduction to PC Security
  • Become a Physical Therapy Aide
  • PMP Certification Prep I
  • Project Management Applications

64
WIA and ed2go Online Courses Job Readiness
Training Site Example
65
ed2go - Workforce Contact
  • Jennifer Lamkin Manager of Government Relations
  • jennifer.lamkin_at_cengage.com
  • 623.399.0550

66
Other Uses for your ed2go Program
  • Internal Training Solution for your
    School/Institution
  • Training Solution for City Employees Community
    College of San Francisco
  • ed2go-Pro
  • Teacher Professional Development
  • Health Care Initiatives

67
Online Courses Your Virtual Erector Set
Engineer a program which makes sense to your
institution
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