Sales Training for ADT-monitored Home Security Only through

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• Sales Training for
• ADT-monitored Home Security
• Only through Security Choice

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Why Do People Want Home Security?

• Peace of Mind
• Direct link to Police, Fire and Medical
  Emergencies
• Police 3 layers of protection deterrent from
  the street (ADT yard sign), alarm siren in the
  house, and monitoring to help you get help fast
• Fire fire alarm goes off/Fire Department is
  immediately notified even when you are not home
• Medical Emergencies panic button on keypad/EMS
  dispatched immediately
• Concern for the safety and well-being of their
  family
• Deterrent to robbery and home invasion
• Reassurance
• Security 24 hours a day
• No worries while youre away
• Can save you up to 20 on your Homeowners
  insurance

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Important Statistics

• Most burglaries occur between 10 am and 3 pm
  (after most people leave for work and before the
  kids get home from school) Source FBI
• Homes without security systems are about 3 times
  more likely to be broken into than homes with
  security systems Source FBI
• Police believe alarms deter 90 of burglary
  attempts Source STAT Resources
• A burglary in the U.S. occurs over 8 seconds
  Source ADT
• One out of every five homes will experience a
  burglary, fire, or carbon monoxide poisoning
  within the next six years Source U.S.
  Department of Justice

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How Monitoring Works
ALARM COMPANY MONITORING CENTER
POLICE
FIRE

• 24 hours a day monitoring
• 6 interconnected home security monitoring
  systems
• Wireless system

AMBULANCE
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ADT Benefits

• 1 home security company in America
• Protects over 6 million homes and families
• Theft Protection Guarantee ADT is so confident
  in their home security that in the event of a
  burglary, ADT will pay up to 500 of your home
  insurance deductible.

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How Does ADT Stack Up?
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ADT Offer Only through Security Choice

• Receive a complete Home Security System valued at
  over 800 for FREE, with a 99 installation
  charge
• Wireless Home Security
• System includes
• Wireless System
• Premium Touchpad Control Panel
• Advanced Motion Detector
• Window/Door Contacts
• High-decibel siren
• Keychain Remote
• Battery backup power
• Yard sign Decals

• All Packages include
• Hassle free professional installation
• Monthly monitoring by ADT
• Lifetime warranty on the equipment
• Up to a 20 savings on your homeowners insurance

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Packages Only through Security Choice
34.99
43.99
39.99

• Basic Package

• Basic Package
• 2-Way Voice Upgrade
• On-Star for the home
• Communicate through your control panel
• Dont have to pick up the phone to communicate
• Immediate connection to help

• Basic package
• CellularGuard
• Dont need a landline phone
• Offered only by ADT

• Customer Qualifications
• 36-month monitoring agreement required
• Credit Card required
• Homeowners only
• Satisfactory credit history required
• New customers only

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How You Can Make More Money

• Refer your DIRECTV customers
• to ADT Home Security
• You get paid 125 per activated lead sale
• 50 per activated referral sale
• 2 ways to Sell
• Call in a lead to a Security Choice sales agent
• Give your DTV customers folders
• and/or handouts
• Effective 7-01-2007

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Lead Program 125

• When you are installing the DIRECTV system, find
  out if the customer has a Home Security System.
• If they dont, find out if they would be
  interested in an ADT-monitored home security
  system.
• If customer is interested, CALL 866-550-5083
• -OR- phone number on ADT sticker
• Give the Security Choice agent your SALES ID
  number
• Either
• Let the agent speak with the customer to make the
  sale.
• If customer cannot speak at this time, give the
  agent the customers contact information and
  well call them to make the sale
• Include the customers name, phone number, and
  zip code

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Referral Program 50

• Customer Information Guide Folder
• Write your Sales ID on the front of the folder
  and on every coupon inside the folder
• Leave the folder behind at every installation
  with the customers paperwork inside
• Brochure acts as a silent sales person - it tells
  the customer that we offer ADT
• When a customer orders and the Home Security
  System gets installed you get paid 50!

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Lead Referral Program Benefits

• Make 125 for each activated lead sale.
• Make 50 for each activated referral sale.
• Track your activated sales online at
• www.mystarrewards.com
• You can view your lead referral order, order
  date, install date and activation date.

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Log on to track your Sales

• Check your sales at www.mystarrewards.com
• Sign in using your SALES ID number
• Password is star in all lowercase
• ADT Training
• Power point on ADT Home Security How the ADT
  Program works for you!
• Current ADT Offer
• Print off handout
• Write your Sales ID on the handout
• Distribute to potential customers
• When customer orders and gets installed YOU GET
  50
• Additional features of the website
• Learn about current contests in addition to the
  commissions
• Stay up-to-date with current Security Choice
  offers and promotions
• If you have any questions, feel free to Contact
  Us via website
• or call the Tech Hotline [phone]

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Ideas to Help You Sell ADT

• Look for houses without home security yard signs.
• Intro Statements
• Are you familiar with ADT home security?
• Would you be interested in learning more about
  how an ADT-monitored home security system can
  help protect your home?
• Did you know you can get a complete
  ADT-monitored home security system worth over
  800 for FREE with a 99 installation charge?
• A home security expert can discuss your options
  and answer all of your questions

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FAQs Home Security

• What are the benefits of a wireless
  system? Wireless systems are great because there
  is no need to drill holes in your walls, run
  wires or be restricted to where components can
  be placed. In addition, with wireless systems,
  its easy to move components or even add
  components without damaging your homes walls.
• What is 2-Way Voice?
• 2-Way Voice is a convenient, hands free
  feature that allows you to communicate directly
  with an ADT Dispatcher from anywhere in your
  home. The control panel acts like an intercom
  over which an ADT Dispatcher will verify an
  emergency in your home and ask you for your
  password code. The microphone in your control
  panel is so strong that it can pick up a normal
  talking voice from over 75 feet away, so you can
  communicate with a dispatcher even if even if
  you're injured and can't make it to the control
  panel. It is like OnStar for your home.
• If I lose electric power, will my alarm system
  still work?
• Yes. In case of a power loss, the back-up
  battery will activate to maintain your alarm
  protection for several hours. In the event your
  battery is low, a low-battery signal will be sent
  to your Customer Monitoring Center so you can be
  notified.
• Why is professional installation
  important? Having a security professional
  install your ADT monitored system is important
  because you get the benefit of having a trained
  professional analyze your home to make sure your
  system components are optimally located. The
  initial telephone connection can be difficult and
  you absolutely want to have this critical task
  done right to make sure your home is monitored
  properly.