Doreen Nicastro, MPH, CEO Nicastro Consultants, Aligning People with Technology [e-mail]

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• Doreen Nicastro, MPH, CEONicastro Consultants,
  Aligning People with Technologydoreen_at_nicastrocon
  sultants.com
• Annual Conference October 24 26, 2011

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Review context and considerations when
  implementing new technologies.
• Assess uses of social networking for business
  continuity.
• Present social media tools to facilitate
  emergency management.
• Brainstorm ways to integrate SM as part of a
  response and recovery effort.
• Discuss next steps/action plan to use social
  media in business response and recovery planning.

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Audience
• What business are you in?
• What brings you here today?
• What do you want to leave with?
• When it comes to business continuity and emerging
  technologies what is your biggest challenge?

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Five ways social media is changing our lives
• Where we get our news
• How we start and do business
• When we meet and stay in touch
• What we reveal
• Who we influence

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Five-Ways-Social-Media.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• 350 million phones are in peoples pockets tied
  directly to major news outlets.
• 23 million people receive Twitter feeds from
  government entities according to govtwit.com.
• Virginia Tech Facebook community received all 32
  shooting victims -- without error.

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Five-Ways-Social-Media.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Profound changes are necessary in how emergency
  management business is done.
• Mobility and virtual operations is the key
• 60 of web access these days is through smart
  phones
• SM applications means we can work collaboratively
  to get work done
• Operating virtually as a team in a pandemic will
  be essential

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Five-Ways-Social-Media.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• While social/personal it applies to emergencies
• During an event maintain close contact with those
  people who matter most for the future
• Who are those people?
• Whose opinion of you or your organization matters
  most for its future?
• Internet technology provides unprecedented
  opportunity to communicate

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Five-Ways-Social-Media.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Transparency is part about the values of our
  culture today-social media-
• Emergency managers and PIOs have to take a whole
  new view of public information
• If there is bad news, it will likely come out
• Transparency, starts with a clear understanding
  of what the public has a right to know
• Starts at the policy level and needs to be
  carried out through the whole organization

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Five-Ways-Social-Media.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Internet and social media technology
  unprecedented reach and influence
• Emergency managers and PIOs have opportunities to
  interact quickly and directly with millions
• Few are prepared to embrace this opportunity
• What role do you play in influencing your network?

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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2011 view no discussion/recommendation about
social media or emerging technologies to
facilitate business continuity or recovery
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Resiliency of current infrastructure electrical
  power, water supply, computer systems, human
  capital, policies and procedures.
• Compatibility of current computer, network, and
  applications with new technologies.
• Geographic dispersion of leadership, data,
  product/services and employees.
• Ability to manage an event if it requires social
  distancing.
• Employee education and training.What is my
  role? Where do I go?

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Use of cloud technologies
• www.evernote.com
• www.dropbox.com
• www.googledocs.com
• http//www.youtube.com/watch?v15zSL5infocutm_sou
  rcelanding_pageutm_termvideo_overview
• Web presence
• www.Intuit.com
• www.Webstorefront.net
• www.googlesite.com
• Mobile computing
• Smart phones, ipad, tablet computers
• www.gotomeeting.com
• www.skype.com
• www.piratepad.com

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Social networking, communication and engagement
• www.facebook.com
• www.linkedin.com
• www.foursquare.com
• www.gowalla.com
• Social media, situation, awareness updates
• www.twitter.com
• www.Youtube.com
• www.crowdsourcing.com

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Google -cloud computing everything from anywhere
  with an Internet connection.
• LinkedIn-build and foster professional network
  and employee engagement.
• Facebook Pages-talk with loyal customers build
  new ones, create employee page.

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Twitter-communicates with employees and
  customers.
• You tube -library of employee business
  operations/procedures
• Location based networking to manage situations
• Foursquare-have employees check-in to geographic
  location
• Gowalla-spot your chains and have employees
  manage them

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Continuity of operations and procedures
• Community out reach efforts
• Collaboration with partners
• Timely campaigns
• Upcoming events
• High levels of engagement
• Consistency in sharing of information and
  documents

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Viral messages are repeated over and over
• Opportunity for multiple "credible" spokespeople
• Able to measure sentiment
• Gather information
• Create ongoing contact
• Improve preparedness prior to a crisis

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Social-media-and-emergency-021811.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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http//6.mshcdn.com/wp-content/uploads/2011/02/soc
ial-media-emergency-lg.jpg
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Users on ground sent vital information about
  Mumbai terrorist attacks
• Australian Country Fire Authority sent
  information about fires, how to donate money,
  where to give blood, seek help
• FDA recalled salmonella-tainted pistachios
  products 3000 were informed through Twitter

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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http//6.mshcdn.com/wp-content/uploads/2011/02/soc
ial-media-emergency-lg.jpg
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Review Challenge.gov
• Are community/organizations up for challenge.gov
• See first years winner
• Brainstorm ideas
• What can we do to prepare our communities before
  disaster strikes?
• Use social media to make a difference
• Enter prepared contest

http//www.emergencymgmt.com/emergency-blogs/crisi
s-comm/Five-Ways-Social-Media.html
Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• Turn ideas into reality
• Make a list of what you need
• Define social media tools to use
• Create social media/networking policy
• Implement social media as part of your
• Communication protocol
• Recovery planning
• Emergency response

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com
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• idisaster 2.0 Social Media and Emergency
  Management, 5 Ways to Use Social Media for
  Continuity of Business and Recovery
• http//www.emergencymgmt.com/emergency-blogs/crisi
  s-comm/Five-Ways-Social-Media.html
• http//6.mshcdn.com/wp-content/uploads/2011/02/soc
  ial-media-emergency-lg.jpg
• http//www.emergencymgmt.com/emergency-blogs/crisi
  s-comm/Social-media-and-emergency-021811.html

Thursday, November, 3, 2011
doreen_at_nicastroconsultants.com