How the Media Works - PowerPoint PPT Presentation


PPT – How the Media Works PowerPoint presentation | free to download - id: 3d0d9e-ODAxY


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation

How the Media Works


How the Media Works ... Ethics-Broadcast News Broadcasters have Payola clauses in their contracts Broadcasters can do corrections during newscasts ... – PowerPoint PPT presentation

Number of Views:91
Avg rating:3.0/5.0
Slides: 25
Provided by: ewebCabq
Learn more at:
Tags: media | works


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: How the Media Works

How the Media Works
  • Miguel Navrot, Tierna Unruh-Enos Rick DeReyes

Local Media
  • Five Television Stations
  • KRQE/KASA (CBS) 13/2
  • KOB (NBC) 4
  • KOAT (ABC) 7
  • KNME (PBS) -5
  • KLUZ (Spanish Univision) 41
  • Two Daily Newspapers
  • Albuquerque Journal
  • Daily Lobo
  • Several Weekly Newspapers
  • The Alibi
  • El Semenario
  • New Mexico Business Weekly
  • Several News Radio Stations
  • KKOB
  • KUNM
  • One Monthly Magazine
  • Albuquerque the Magazine

Television Organization
  • Each newsroom is managed by a news director
  • The assignment editor controls the stories and
    who covers what.
  • Each station has about 5-10 reporters.
  • The majority of reporters are general assignment

The Desk
  • The Desk is manned about 24/7 by an assignment
    editor or a producer.
  • Majority of calls go through the Desk.
  • The desk has
  • Three police scanners
  • Several televisions to watch the other stations
  • Assignment Board

  • All Stations have a morning, evening and late
    night newscast
  • Two stations have a noon newscast.
  • Scripts are supposed to be written about an hour
    before the newscast. But breaking news, late
    reporters, inexperience, etc. can factor in.

  • Anchors sometimes work on stories or write copy.
  • Often work on something called an anchor
    package, shot solo by a photographer or a sweeps
  • Anchors are among the most well paid people in
    the news organization
  • Some can make more than 100,000 a yr.

Television Reporters
  • Along with videographers are the workhorses of
    the organization
  • Are required to come up with at least one story a
  • Some are required to have as many as three
    stories a day.
  • Have very little time to do their stories.
  • Average life span is 2 to 3 years
  • In Albuquerque, almost all are working to get to
    a larger market (i.e., Phoenix, Denver, Dallas,

Television Investigative Reporters
  • Sometimes can have several days or weeks to work
    on a storyoften, pressured to produce a story in
    a day or two
  • Can be more experienced or have been in the
    market longer
  • Are looking for
  • Scandal
  • Waste
  • Abuse
  • Corruption
  • Rarely do positive/fluff stories.

TV Brass
  • Two of the three stations are owned by a national
    corporation such as Hearst and Emmis.
  • Goal Turn A Profit.
  • General Manager is the top local official.
  • News Director runs the newsroom
  • Assistant News Director makes details happen
  • Executive Producers run the shows.
  • Assignment Editors manage the daily content.
  • Make sure everyone is doing what they are suppose
    to do.

  • Local television stations have bureaus in Santa
    Fe and Roswell (frequently, one-man band)
  • Trucks that can broadcast live by being able to
    point a microwave antenna at the top of Sandia
  • Have at least one satellite truck that can go
    live anywhere in the world
  • One station has a helicopter on site and a full
    time pilot.
  • KOB KRQE share a helicopter based at Double

Nielsen Ratings
  • Occur four times a year
  • Referred to as the book or sweeps
  • Determines how much television stations can
    charge for advertising
  • Are monitored on a daily basis
  • Television news is extremely competitive.
  • Month long investigations are rolled out.
  • Every one in the organization is expected to have
    a good sweeps story
  • Ratings mean everything Jobs depend on it.
  • Crime/Fire drives 80 percent of the news coverage
    (stories easiest to get to/require little
    research/more visually interesting than meetings
  • If it bleeds it leads

  • There are two meetings a day (930 a.m. and 200
    p.m.) - attended by assignment editor, news
    director, executive producers, show producers and
  • Meetings determine what stories they are going to
    run with and for what newscast

  • Reporters are given several areas or beats to
    check. They call PIOs and sources every day
    before the afternoon or morning meeting
  • Every morning all television stations send
    someone to Metro Court and they read the criminal
    complaints of everyone who was arrested the day
    before on felony charges.
  • Every afternoon they check search warrants at
    District Court.

  • All media has access to
  • Jail Mugs
  • Criminal Complaints
  • Court Files
  • Police Reports
  • Business License
  • Tax records
  • Professional License
  • Salaries of public employees
  • Citizen Complaints filed with the IRO
  • Personnel Files

Daily Newspaper Organization
  • Each newspaper is managed by an executive editor
  • Paper is divided into desks and each desk has an
  • City Desk
  • State Desk
  • Business Desk
  • Sports Desk
  • Papers have several Bureaus that are also
    considered Desks. The Journal Has
  • Santa Fe
  • Rio Rancho
  • West Side
  • Las Cruces
  • State Capitol
  • Washington D.C.

Newspaper Reporters
  • Unlike television, newspapers are very reporter
  • Journal has 40 reporters.
  • Newspaper reporters average lifespan is 10 years.
  • Half stay in one market for their entire career
  • Strict beats are adhered to. Average about three
    stories a week
  • Have more time to do stories and do more in-depth
  • They cover big crimes or events, issues and
    features, in depth work

Editorial Board
  • Every newspaper has an editorial board
  • Every day there is a staff editorial that is
  • Editorials are the newspapers opinion.
  • They take a position on controversial issues
  • Every day the board meets to discuss what they
    are going to editorialize
  • Most of the time editorials are written without
    any chance for one side to comment.
  • Editorial boards make political endorsements

  • Every morning, reporters are expected to notify
    their editors about potential stories.
  • Desk editors go to a meeting and talk. Reporters
    are not allowed.
  • By 4 p.m. reporters put what stories they have on
    a budget.
  • Editors meet at 4 p.m. to go over their budgets
    and determine what stories are going to go into
    the newspaper and where. Stories will hold.
  • Reporters must make these deadlines to meet the
    following editions
  • 6 p.m. Statewide
  • 11 p.m. City/Final

Newspaper Business Model
  • Newspapers dont have ratings
  • Ad rates are determined by circulation
  • Papers do not make money off of the sale of the
    newspaper. Sale covers cost of the paper
  • Money is made off of advertisements
  • Most papers in the country are owned by a large
    corporation like Gannett, Knight Rider, Times
  • Journal is one of the largest locally owned paper
    in the country
  • Journal has an owner who is from Albuquerque and
    is involved in the operation.

Newspaper Resources
  • Have the staff and money to send reporters to
    national events
  • Most newspapers have a Television partner in
    which they share photos, videos, resources and
    stories. Journal partners with KOAT

Newspaper Brass
  • Executive Editor is top decision maker.
  • Editorial Page editor holds a lot of power.
  • Desk editors make sure the beat reporters are
    doing their work.
  • Senior reporters have a lot of say and influence
    with the editors.

What Makes a Story
  • Timeliness
  • Did it happen recently
  • Proximity
  • Are readers/viewers effected
  • Significance
  • Are a lot of people effected
  • Prominence
  • Are famous people, politicians or people who hold
    the public trust involved
  • Human Interest
  • Is it different. Have you heard of anything like
    this before?
  • Television Key Demographic
  • Does it effect the people who are likely watching
    the news i.e. Hispanic women 35 to 49
  • Newspaper Agenda
  • Some newspapers have agendas that are priorities.
    The Journal has made DWI its top agenda.

  • All Journalists are supposed to adhere to a set
    of ethics
  • Newspaper reporters say ethics are much more
    strict than in other mediums
  • Newspaper reporters get in serious trouble when
    there is a correction in one of their stories
  • Most newspapers have an ethics guide journalists
    are supposed to sign.

Ethics-Broadcast News
  • Broadcasters have Payola clauses in their
  • Broadcasters can do corrections during newscasts
    (placement of correction is very important)
  • Journalists are supposed to be fence walkers
  • Reporters are required to remove themselves from
    any conflict of interests