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Vision : Godrej in Every Home and Work Place Mission : Enriching Quality of Life Everyday Everywhere Values : Integrity | Trust | To Serve | Respect | Environment

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Title: Vision : Godrej in Every Home and Work Place Mission : Enriching Quality of Life Everyday Everywhere Values : Integrity | Trust | To Serve | Respect | Environment


1
Vision Godrej in Every Home and Work Place
Mission Enriching Quality of Life Everyday
EverywhereValues Integrity Trust To Serve
Respect Environment
2
Various Types of Steel 2011-12
3
Current Trends
  • Extremely price sensitive market.
  • Consumers demanding more value for each Rupee
    spent
  • No compromise on quality and after sales service.
  • Consumer seeking
  • Experience and bonding with the product.
  • Are conscious of environment and seeking
    eco-friendly products Products should be
    certified for 3/4/5 star rating.
  • Constant Innovation for
  • Better Aesthetics
  • More Functionality
  • Latest technologies
  •  
  • Dealers and Retailers are required to spruce up
    show rooms and offer more comfort to prospective
    buyers.
  • Display entire range of Products.
  •  

Image
Image
Image
Image
4
DEMAND DRIVERS
  • Summer Temperature Rising
  • With Fastest growing middle class society in Asia
    CAGR in excess of 20 expected during next 5
    years.
  • As per the National Council for Applied Economic
    Research, MIDDLE CLASS families have an annual
    income between
  • Rs.3.4 Lacs to Rs.17 Lacs at 2009-10 price
    levels. 6th Pay Commission also to enhance
    purchasing power.
  • Customers are offered zero interest charges. NIL
    processing fees and zero down payment to woo
    customers.
  • LG and Samsung strategy of multinationals, for
    aggressive market penetration. Japanese
    companies are bridging price gaps. They propose
    to encash on strong brands like Daikin, Hitachi,
    National, in the
  • air conditioning sector.
  • Also investing in manufacturing and RD
    Centres in India.
  • Replacement cycle of white goods and other
    consumer durable sredudced from 9/10 years to
    about 4/5 years. Middle class
  • segment buying more than one unit e.g. 2/3
    Acs, 2 TVs, etc.
  • Penetration levels
  • 18 Refrigerators
  • 6 Washing Machines
  • 1 Microwave
  • 2 Air conditioners
  • Shows a huge market yet to be tapped
  • Effective branding and advertising has lead to
    increased consumer awareness with a growing
    preference for new models with
  • more features at the same price point.

INNOVATION KEY TO SUCCESS
5
RAW MATERIAL - STEEL
  • 1. QUALITY PARAMETER
  • Sheets Table Top Flatness (Bow Height
    max. 2 mm)
  • Surface free from any surface defects
  • Right angle / diagonal accuracy.
  • DELIVERY CONDITIONS EXPECTATIONS
  • Strictly on time In the right mix of
    various sizes, nominal penalty on a per M/t basis
    Purpose to reduce inventory to 2
  • days from current level of 8 days.
  • Panels to be pre-inspected and certified
    by vendor.
  • Flexibility in quantities to take care
    of market fluctuations. Vendors to be flexible.
    Fluctuation of 25 of ordered
  • quantities to be accepted.
  • FUTURE TRENDS
  • Door Panels for premium models PVC on
    GI mostly imported from Korea, Taiwan.
  • PPGI for new manufacturing locations.
  • Plastics for side panels / door New
    technology using High impact Polystyrene ABS
  • Refrigerant Gas R134 Cooling Gas, eco
    friendly.

6
Macro trends Economic DevelopmentFavourable
Economy Trends
Economist Intelligence Unit
Economist Intelligence Unit
Pvt Consn Infrastructure to boost economy
growth. India will spend 9 of its GDP (US1
Trillion on Infrastructure over the next 5 years)
Technopak
Technopak
High Economy and Infrastructure growth
7
Macro trends Economic DevelopmentFavorable
demographic trends
  • India to become less
  • poorer
  • Highly affluent
  • households (gt 10 L)
  • to increase from 4 mn to 12.5 mn in
  • urban India and from 1.4 mn to 3.6 mn
  • in rural India.
  • The middle class is the big story in urban
  • and rural India
  • No of individuals across general education
  • levels to increase from current 659 mn
  • to 806.5mn by 2020
  • Growth in education levels to drive
  • consumerism

8
Retail Trend Rapid Retail transformation
Journey of Organized Retail
Indian retail industry Large but highly
unorganized
MA Shakeout, Consolidation, High investment
End to end supply chain mngmnt, back
end operations technology processes
Range, portfolio format options
Per capita Retail space
Entry, Growth, Expansion, Top line focus
2005
2000
2008
2011
9
Retail
Trend Consumer Durable Retail trends
Consumer Durable retail Overall a small segment
but Big within organized
Total retail industry
Breakdown of Organised Retail
US 281 bn
Source Marketing White book 2010
Source Marketing White book 2010
10
Retail Trend Consumer Durable Retail trends
19 growth
Consolidation in the industry happening at a
rapid pace with 19 growth in organized retail
consumer durable outlets
11
Durable Industry Perspective
Growth seen in consumer durable ownership by
households fuelled by access to electricity as
well as financing to purchase and operate
electric appliances
12
Applaince Industry Industry Perspective
Indian Durable industry Market 2010-11
Television
Refrigerators
Washing Machines
Air Conditioners
MWO
Units 87 Lakhs Value 9770Crores
Units 36 Lakhs Value 3400 Crores
Units 35 Lakhs Value 7650 Crores
Units 135 Lakhs Value 12875 Crores
Units 12.5 Lakhs Value 875Crores
Growth Over 2009-10 Units 6 Value 11
Growth Over 2009-10 Units 8 Value 6
Growth Over 2009-10 Units 21 Value 27
Growth Over 2009-10 Units 26 Value 28
Growth Over 2009-10 Units 15 Value 14
Major growth being witnessed in Air conditioner
and MWO categories, where product penetration is
still low while moderate growth in Refrigerator
category
Godrej Categories
13
The future trend Categories poised for further
growth
Domestic Industry
Ref
2010-11 34549 Cr.
2014-15 66461 Cr.
CAGR Refrigerators 12 Washing Machines
18 Air Conditioners 26
Microwaves 12 TV 13
2.22
14
GAD-Performance 10-11Business Outlook 2011-12
Godrej Product Mix movement
Air Conditioners
Refers
1475 cr
2045 cr
10
3
3
3
17
17
11
12
66
58
Washers
  • Category value in Cr.
  • Category mix in

MWO
CTV
New businesses to drive growth
2.22
Value in Rs. Cr.
15
ESTIMATED STEEL CONSUMPTION 2010-11
M/t 10.0 Million Refrigerators
1,80,000 4.0 Million Washing Machines
48,000 4.2 Million Air Conditioners
42,000 ------------ 2,70,000

16
GODREJ Laurels, Credos, Awards, Recognition
  • Godrej Eon Refrigerators awarded
  • The Design Excellence Aware by Business World
    and Material Institute of Design.
  • CNBC Awaaz Consumer Award for three consecutive
    years.
  • Readers digest felicitated Godrej with the Most
    Trusted Brand gold Award for four consecutive
    years.
  • FMCG Federation of India honoured Godrej Eon with
    the Most Preferred Frost Free Refrigerator Brand
    at the 5th Consumer
  • World Awards.
  • In 2008, the Urjavaran Foundation felicitated
    the company with the Best Model Impact towards
    Energy Efficiency
  • Offering 100 Green Refrigerator since 2002, when
    research revealed the dangers of CFC/HFC/HCFC
    laded refrigerants.
  • Product development and relevant technology done
    through our in-house RD manned by more than 100
    engineers and
  • Designers
  • National Readership Survey data shows that every
    third household in India owns a Godrej
    Refrigerator.
  • Only Godrej manufactures refrigerators which are
    100 CFC, HFC and HCFC free.

17
THANK YOU
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