SUSTAINABLE BUSINESS INSTITUTE

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SUSTAINABLE BUSINESS INSTITUTE
SBI Seal of SustainabilityTM Invitation to
Companies
August 2007
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SBI WHO WE ARE

• 501c(3) non-profit founded in 1994
• headquartered in San Jose, California
• Our Mission
• To motivate private enterprise to initiate,
  institutionalize, and communicate sustain- able
  business practices, thereby increas- ing
  profitability and shareholder value.

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Sustainability

• Sustainability defined
• The ability to meet todays global economic,
  environmental, and social needs without
  compromising the same opportunity for future
  generations.

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SUSTAINABILITY A GLOBAL NEED

• Sustainability redresses todays global
  environmental crisis
• - Average American CO2 footprint is 7.5 tons
  daily.
• - At this consumption rate, 5 additional
  Earth-size planets will be needed.

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Triple Bottom Line

• Sustainabilitys Triple Bottom Line
• People (Social)
• Planet (Environmental)
• Profit (Public)
• The Triple Bottom Line philosophy makes a
  business case
• for strong social values
• commitment to sustainability

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What Every Executive Should Know

• Your customers care about Sustainability.
• Socially conscious consumers are going
  to increasingly vote with their dollars.
• They want your companys core values to
• align with their core values.

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Good Corporate Citizenship

• As someone who is trying to live green, Im
  constantly on the lookout for ways to improve
  efficiency and reduce consumption of just about
  everything form electricity to product packaging.
  However, I really need some help. Id like to be
  able to send a message with every dollar by
  spending it on deserving companies. I need a
  comprehensive guide that can help me support good
  corporate citizenship.
• Dave Morton, Stratford, CN
• Sierra Magazine, Jan/Feb 2007

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Why Corporate Sustainability?

• Sustainable development firms are more
• competitive and profitable
• resilient to shocks
• nimbler in a fast-changing world
• unified in purpose
• likely to attract and retain customers
• at ease with regulators, banks, insurers and
  financial markets

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Business Case for Sustainable Development

• Dow Jones Sustainability Index (DJGI) had
  annualized return of 15.8 and increased by 12.5
  in 5 year period before August 2001. DJGI
  consists of top 10 of companies in 68 industries
  in 21 countries as leaders in sustainable
  development.
• The Business Case for Sustainable Development,
  Johannesburg Summit 2002 and beyond, World
  Business

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SBIs Key Accomplishments

• - Sustainable Business CEO Forums
• SBI Future Leaders Initiative Program
• Global Outreach Program
• Walter Cronkites episode of SBIs Sustainable
  Business aired on 2000 PBS stations
• Development of the SBI SEAL of SUSTAINABILITYTM
  (SEAL)

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SBI Seal of SustainabilityTM (S0S)

• What is the SEAL?
• A recognizable, credible award honoring
  companies which go beyond the norm in adopting
  sustainable business practices.
• It will become recognizable like the Good
  Housekeeping Seal or the J.D. Powers Customer
  Satisfaction Award and affect purchasing and
  investing decisions.

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Value Propositions

• For SBI. . . Motivates companies to raise the
  bar in adopting sustainable business practices.
• For Companies. . .Earning the Seal enables a
  company to prosper and at the same time
  lighten its environmental footprint, making a
  positive contribution to the increasingly
  urgent global issue of sustainability.

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SEAL BENEFITS for COMPANIES

• Increased profitability (due to socially
  conscious consumer purchases)
• Satisfied shareholders
• Attracts new investors
• Attracts and retains employee talent
• Public recognition as leader/innovator
• Public visibility with stakeholders
• Identification of cost reduction opportunities
• Powerful branding and marketing tool
• Good Corporate Citizen Hat within the community
• Immeasurable Good Will

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Eco-Labels/Award Competitive Landscape

• Differentiation of Awards based on
• SBIs Seal based on VISION and OPERATIONS
• Eco-labels based on PRODUCT and INDUSTRY
  STANDARDS

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Example of Eco-label Awards

• Blue Angel environmentally sound manufacturing
• IT Eco Declaration system declaring
  environmental
• properties of IT products
• Nordic Swan conveys good environmental choice
• The Flower Label EU Eco-label part of broader
  strategy
• to promote sustainable production and consumption
• CERES (and other Industry-specific awards) set
  minimum standards as guidelines

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How Company Is Awarded the Seal

• Process to Receive Seal
• Company submits application to SBI
• Application Reviewed by Third Party
• SBI Awards Seal at National Press Conference

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Some Criteria for Seal Award

• Implement sustainable business practices.
• Maintain real or projected profitability.
• Exceed minimum required law/regulations.
• Set a new best practice in business sector.
• Show intent to raise public awareness of new
  sustainability product or process.
• Verify managements commitment to com-panys
  progress towards sustainable business practices.

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Third Party Reviewer

• National Pollution Prevention Roundtable
• The National Pollution Prevention Roundtable
  (P2), a
• 501(c)(3) and the largest membership
  organization in
• the U.S. devoted solely to pollution prevention,
  will re-
• view SBI Seal applications. Their expertise and
  know-
• ledge in sustainable business practices and
  objectivity
• in evaluation methodology makes them ideal third
  par-
• ty reviewers.

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Current Seal of SustainabilityTM Recipients

• Seals have been granted to
• Puroast Coffee Co. U.S.
• Novozymes Biotech-- Denmark
• General Motors U.S.
• STMicroelectronics Geneva
• Beijing Glorious Land Agriculture Company China
• Hot Lips Pizza U.S.

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Current Seal of SustainabilityTM Applicants

• Applications Under Review
• Seagate Technology
• Shaw Carpets
• Sonoma County Water Agency
• Clover Stornetta Farms

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The Seal Is Ready for Prime Time

• LAUNCH OF THE SEAL
• 2 Step Process
• Present Seals to Companies
• Brand the Seal with the Public

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Launch the Seal Brand with Public

• Undertake national branding campaign
• Hold Sustainability Rocks concert Spring 2008

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Seal Launch Fall 2007

• SBI will present Seal Awards Fall 2007
  at National Press Conference
• Venue Fairmont Hotel, San Jose
  SBI 6th CEO/Sr.
  Exec. Forum/Reception
• with Performing Artists

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Seal of SustainabilityTM Launch

• Business is in unique position to make a
  difference in creating a better world.
• SBIs Seal recipients viewed as Interna-tional
  Corporate Citizens, leaders that care not only
  about profits but how their business affects the
  environment and society.

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Seal Launch Marketing Objectives

• To launch the Seal with the general public
  establish brand recognition with the general
  public, business, and industry, and gain its
  worldwide recognition and prominence.

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Branding of the Seal

• Powerful branding tool to inform/educate
  consumers about economic, social, and/or
  environmental impact of their buying choices.
• Broadens public awareness of SBI Seal companies
  contributions towards a more sustainable world
• Educates Seal companies management and
• stakeholders customers, suppliers,
  shareholders, communities.

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SBI Sustainability Rocks Spring 2008 Concert

• Another Planet Entertainment Class A Artists
• Target concert audience to be aligned with
  Sponsor companies demographics
• Bands selected with ability to sell out HP
  Pavilion (15,000 people)
• High energy group aligned with sustainability
  goals
• Short list of preferences Dave Matthews,
  Santana, Black Eyed Peas, Paul McCartney, Eagles,
  CSNY, U2, Willie Nelson, Fleetwood Ma, Jack
  Johnson

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VISIBILITY FOR SEAL RECIPIENTS

• National Press Conference Launch of Seal at 6th
  Annual CEO Forum--500 CEOs (Fall 2007)
• Sustainability Marketplace of products and
  non-profits est. 1,000s of people
• Media Outreach prior, during, and after Spring
  2008 concert, estimated 1 to 3 million people
• Sponsor and Partner Network 1,000s of people

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SEAL RECIPIENTS VISIBILITY

• SBIs website features information, news,
  advertisements, promotions ongoing
• Spring 2008 Sustainability Rocks Concert
  estimated 15,000 attendance (being planned)
• 25,000 HD Netcast (future)

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SBI Contacts

• Jessica Fullmer Key Contact
• jfullmer_at_sustainablebusiness.org
• 408.370.5783 (office)
• 408 348.3201 (mobile)
• 408.370.4783 (fax)

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467 Saratoga Ave., Ste. 1411 San Jose, California
95129 501(c)(3) TAX ID 68-0367927

• SUSTAINABLE BUSINESS INSTITUTE