InsiteResearch KOL Management Capabilities

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InsiteResearch KOL Management Capabilities
Presented toNovartis
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KOL Management Assessment
Champion
Limited Involvement with Us
No Industry Involvement
Antagonist
Neutral
Champion for Others
Advocate for Us and Others

• Where do your KOLs fall on the lines of advocacy?
  
• Are you assessing relationships and measure
  progress towards improvement?
• Are you strategic in your KOL usage i.e. right
  KOL for right job ?
• Are you seamlessly managing and communicating
  across the organization?
• Are you structuring your KOL engagement for all
  markets?
• Do you know who in your organization has the best
  relationship on a KOL basis?
• Do you have a common system and platform to
  coordinate to avoid conflicts?
• How many times has your organization interacted
  with your top 100 KOLs in the last 90 days?
• Is all of your KOL data and engagements up to
  date and in one location that is visible across
  your organization?

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About InsiteResearch

• A Division of Advanced Health Media
• Entered the KOL market in 1999
• Focus exclusively on KOL Research,
  Identification, Influence Mapping and KOL
  Management Solutions
• We have several different product/service
  solutions
• Identification and Reporting Information System
  (IRIS)
• InsiteMatrix2 (IM2)
• The Keystone System of Thought Leader Management
• Consultant Extranets
• Contract Management Solutions
• We have done over 90 influence Mapping projects
  with eight of the top ten pharmaceutical
  companies and continue to work with these same
  clients
• We currently have 9 clients using our Keystone
  System to manage KOLs.
• We work both domestically and globally.

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InsiteResearch Suite of Products

• Identification Reporting Information System
  (IRIS)
• IRIS is a practical solution that will uncover
  the top KOLs based upon industry activities and
  accomplishments
• Highly published authors as well as coauthors and
  their relationship to the KOL
• Count of citations for the top authors by search
  term
• Major Association Officers
• Guidelines Committee Members
• Journal Editorial Board Members
• InsiteMatrix2 (IM2)
• Most robust influence mapping platform available
  in the market
• Details survey results from customer identified
  list of physicians for those they consider to be
  knowledgeable, trusted and respected experts
• Quantifies and segments influence based upon data
  model
• Detailed profiles and influence trees
• Strategic analysis and recommendations
• Keystone System of KOL Management
• Enterprise level state of the art web-based
  platform to house and integrate all KOL data for
  a true 360 degree view of the KOL
• Built in workflow systems
• Deep analytical, reporting, charting and mapping
  capabilities.

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About our Parent Company, AHMA Microsoft
Certified Partner

• Microsoft Certified Partner Company since 2001
• Access to leading-edge technology
• Microsoft development tools
• Microsoft training and certification
• Key Statistics
• Seventy Five (75) Microsoft Certified software
  engineers and developers
• More than 100 software applications running at
  pharmaceutical companies today
• Over 35 corporate software customers and 35,000
  software users in the pharmaceutical industry
• Over 900 employees

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AHM Software Customer References

• GlaxoSmithKline
• Cephalon
• BMS
• Sanofi-Aventis
• Boehringer Ingelheim
• Schering-Plough
• Janssen Pharmaceutica
• Ortho McNeil

• Millennium
• NitroMed
• Esprit Pharma
• King Pharma
• Novo Nordisk
• Endo
• Wyeth
• Ortho Biotech

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Our Core Competencies

• We create custom enterprise-level, hosted
  software solutions focused on critical customers
  and information
• KOLs, Speakers, Contract and Expense information
• Emphasis in interactive, web-enabled database
  systems for Pharma
• Experts in process engineering and workflow
  automation
• Full-service Support
• IT - System maintenance and enhancements data
  management
• Turnkey Research - Primary and secondary research
• KOL Services - Traditional KOL/Speaker logistical
  and administrative support services including
  document management, contract processing,
  recruitment, travel planning, etc.

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Our Services

• KOL Management We provide the most robust
  software platforms and services in the industry
• KOL Planning Logistics- Assist in the generation
  and management of KOL plans
• Contract Management Capable of executing and
  managing domestic contracts and global privacy
  agreements
• KOL Research Trained researchers to uncover and
  report critical up-to-date data
• Influence Mapping - Best in class methodology
  and reporting along with strategic analysis of
  data sets

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InsiteResearchTurnkey Research and Support

• InsiteResearch, a division of AHM, was created in
  2003 to support information collection and
  management needs of AHMs clients
• Insite provides continuous research and
  information management support
• Dedicated team of research professionals
• Primary research including Influence Mapping
  (IM2)
• Secondary research including automated search of
  more than a dozen syndicated data sources
• Discover and add new KOLs based on Client
  criteria
• Monthly record update for identified KOLs - New
  pubs, association membership, editorial boards,
  etc.

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Keystone System KOL Management System

• Custom developed by AHM in 2003 as an
  enterprise-level system for a major
  pharmaceutical company
• Designed for customer to consolidate critical
  business intelligence related to KOLs across
  commercial and RD operating silos
• One consolidated data set
• One record for each KOL
• Permission-based access and data views
• Designed to support Turnkey Research
• Customer-driven and managed
• AHM supported (primary research and syndicated
  data loads)

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Keystone System KOL Management System

• Continuously improved by customer innovation and
  AHMs award-winning design team over the past 3 ½
  years
• Today an industry-leading application used by 9
  pharmaceutical companies to house track and
  manage portfolio-level KOL information
• Entirely web-based, AHM-hosted system
• Zero footprint for AHM customers
• Universal customer access 24/7/365 from any
  internet connection

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The Keystone System DifferenceTurnkey
Information Management Support Model

• Permission-based system
• Authorized customer users can view/add/edit/delete
  records according to customizable b-rules set by
  Client
• InsiteResearch can provide data management
  experts in
• Data scrubbing, data loads, merging, de-duping,
  etc.
• InsiteResearch augments and refines KOL records

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Keystone System Data Sources
Customer Contribution
Syndicated

• Brand Team contribution
• MSL contact records
• Field Sales
• Influence Mapping Data
• Speaking Engagements
• SFA Data

• Medline
• PubMed Citation Data
• Payor Data
• Major Associations Data
• Guidelines Committees
• Editorial Board Membership
• Exponent Data
• Clinical Trials Data

Primary Research

• Influence Mapping (IM2)

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System Components

• Search Module
• Influence Mapping Module (IM2)
• Reports Module
• Study Module
• Events Module
• Institution Module
• Files Module
• Communication Module

• Editor Module
• Activity Module
• Plans Module
• Organization Module
• Authorship Module
• Preferences Module
• IRIS
• Survey Module
• Tier Module

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Keystone System Data and Flow
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Benefits of The Keystone System

• Web based access
• One system to access to retrieve KOL data
• Complex system integration made easy
• Data support by InsiteResearch
• System administration completed by InsiteResearch
• Built in KOL planning and scheduling
• Deep analytical and reporting capabilities for
  charts, maps and reports including MS Excel
• Full contact management system for MSLs with MS
  Outlook integration
• Auto-integration with all InsiteResearch systems
  as well as Advanced Health Media Meetings Systems
• Multiple User Groups built-in for compliance
• FMV Calculator
• Objective segmentation founded in data to assure
  you are using the right thought leader for the
  right job
• Scheduling system for KOL engagements
• Privacy agreement fulfillment
• Contract fulfillment
• Central email communication module
• Tracking system for company commitments, KOL
  feedback and preferences

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Why Select AHM?

• Technological Support. System maintenance,
  system enhancements, data management, and
  hosting.
• Service Support. AHM can uniquely support the
  full range of Clients near- and long-term needs
  related to its KOLs.
• Turnkey Research and Information Maintenance.
  AHMs InsiteResearch division can support all of
  Client information gathering and maintenance
  needs including system integrated influence
  mapping.
• KOL Support. AHMs full-time staff of 400
  Customer Service Representatives work with KOLs
  every day and can support Client current and
  future logistical and administrative needs.
• Client Service. AHM supplies a dedicated account
  team to every customer. Whatever Client
  business needs, AHMs account team can bring the
  right resources and solution.

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Why Select AHM?

• Experience. A world-class software development
  company, AHM has developed and supports more than
  100 applications for 35 pharmaceutical
  companies.
• Expertise. A Microsoft Certified Partner Company
  since 2001 focused exclusively on Pharma and with
  a full-time staff of more than 40 software
  engineers and developers ready to support Client!
• Readiness. Based on our understanding of your
  requirements we can deploy rapidly to meet your
  needs
• Reliability. Proven software world-class
  hosting.
• Innovation. AHM has a proven track-record of
  innovation and continuous technological
  improvement on behalf of our clients.

InsiteResearch LLC Proprietary
and Confidential