B2B Lead Generation: Empower Sales Reps & Avoid Deals Buster

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B2B Lead Generation
Empower Sales Reps Avoid Deals Buster
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Crunching Secrets Hacking Lead Generation
Generation refers to proactively creating,
nurturing, and discovering interest among
prospective B2B buyers in solutions that are
offered, so that sales team can engage in a sales
conversation .
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Are you finding the Leads or the Leads Find You
?
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• Tired of visitors leaving website without
  checking
• products or services ?

• Feeling huge investments of time and effort on
• site going to waste?

• Struggling with low ROI and sinking patience?

Its a Lead Technique Problem !!
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Sound Familiar...?
CEO Asks How did the XYZ lead generation
campaign go?
VP Marketing Responds
Great! We generated more than 200 leads at lower
than our average cost per lead. And two sales
people told me they had some really good
prospects.
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VP Sales Responds
Ugh. What a total waste of time. The leads are
all a bunch of downloader. My team is wasting
their time following up on hundreds of leads that
arent ready to buy.
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Lead Gen Challenges

• Cut Costs.

• Drive Sales

• Cut Costs Again

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Tougher than Sales Mapping Difficulties
52 of Organization confirms that Lead
generation is their 1 marketing challenges
. (SOURCE SIRIUS DECISIONS)
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Crack the Process Get More Leads for Less
Buckle up your Marketing team and plan out

• Internet Advertising

• Cold Calling

• Email Publications

• Live Seminars

• Mass Mailing

• Trade Shows

• Advertising

• Landing Pages

• Call to Action

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Off Track from Traditional
DEVELOP not just GENERATE leads !!

• Generate

• Capture

• Qualify / Score

• Distribute

• Nurture

• Reports

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Desire More Qualified Leads Follow Steps
Lead Forms Data Capture

• The basic completion of almost 80 of updates
  bought more than 40 of qualified leads .

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Score Position
Lead Scoring

• Are they Suspect, Prospect or Lead ?

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Route to Road Lead Routing

• The likelihood of reaching a prospect on a
  follow-on call goes down by 90 within one week
  from the initial inquiry .

• Over 7x improvement in sales if leads are
  responded to within 48 hours .

• Automate lead routing decreases follow-up times
  .

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Nurture to Prosper Lead Nurturing

• Leverage a rules-based marketing engine to
  set-up and deliver multi-track, multi-touch,
  multi-channel communications.

• Well-executed multi-channel marketing campaigns
  generate a sales lift ranging from 7 - 34 .

• Understand your sales cycle and map your
  communications to your sales cycle.

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Use Automation to

• Score

• Route

• Nurture

• Measure

• And focus on converting 70
• long-term leads to near-term

• opportunities .

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Lead Generation Master the Trade, Conquer Sales

• Sell the fire, not the fire extinguisher. In
  other words, use a soft sell approach. Just keep
  your leads engaged and your major battle is
  won!!

RESOURCES

• empowernetwork.com

• b2bleadblog.com

• hubspot.com

• slideboom.com

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Thank You
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