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Web Redesign

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Web Redesign Research Summary Browser Statistics Site usage has not changed much over the past 5 years Statistics tell you only so much The current site content and ... – PowerPoint PPT presentation

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Title: Web Redesign


1
Web Redesign
  • Research Summary

2
Goals
To provide qualitative and quantitative data
regarding the CSU, Chico Web site, it's users, as
well as other university Web sites, so that the
team may make the most informed decisions
possible with regard to the functionality,
structure and design of the new CSU, Chico home
page. Specifically, this research will provide
  • Qualitative and quantitative data regarding the
    current CSU, Chico Web site
  • Qualitative and quantitative data regarding the
    users of the CSU, Chico Web site
  • Qualitative and quantitative data regarding other
    university Web sites

3
Methodologies
  • Browser Statistics  
  • Google Analytics
  • Crazy Egg
  • Search Statistics
  • User Surveys
  • Best Practices Analysis  

4
Results
5
Browser Statistics
6
Pageviews All Pages
Only includes pages from the www subdomain
7
Pageviews Top Level Pages
8
Visitor Locations
  • 96 from US
  • 88 From CA
  • Northern CA (70)
  • Bay Area (13)
  • Southern CA (8)
  • Sacramento Area (3)
  • Central Valley (2)
  • Other (2)
  • 79 of visits from off campus IP addresses

9
Search Terms (Internal)
10
Heatmaps Home Page
11
Heatmaps Landing Pages
Colleges Departments
Degrees Majors
Life in Chico
12
Heatmaps Landing Pages
Current Students
Faculty Staff
Campus Resources
13
User Survey
14
User Survey
  • Survey sent to 17,000
  • Total Responses 1253

15
Responses by Age Group
16
Responses by Audience
Preferred Methods of Finding Information
Media Wanted on Home Page
17
User Survey Responses
  • 90 of users feel that site content is relevant
  • 88 of users feel that site content is timely
  • 88 of users feel that site content is easy to
    understand

18
What do you like most about the web site?
19
What do you like least about the web site?
20
What did you not see that you would have liked to?
21
Likes and Dislikes by Audience
22
Best Practices Review
23
University Sites Analyzed
2006
2007
2008
  • Saxion Universities of Applied Sciences
  • Rice University
  • Denver Seminary
  • Indiana University - Purdue University
    Indianapolis
  • Cornell College
  • Imperial College London
  • Loyola Marymount University
  • Ball State University
  • Carnegie Mellon University
  • Notre Dame University
  • Portland State University
  • Biola University
  • University of Tennessee - Knoxville
  • Rocky Mt. College of ArtDesign
  • North Carolina State University
  • University of St. Thomas
  • Our Lady of Holy Cross College
  • Skidmore College
  • Stanford University
  • University of Florida
  • University of Michigan
  • Yale University
  • Cornell University
  • University of Washington
  • Duke University
  • University of Texas at Austin
  • Princeton University
  • University of Illinois at Urbana-Champaign
  • University of Wisconsin - Madison
  • New York University
  • Ohio State University
  • Boston University
  • University of Colorado at Boulder
  • Florida State University
  • Brown University
  • University of Arizona
  • Utah State University
  • Drew University
  • Emory University
  • Holy Names University
  • University of North Alabama
  • Ohio State University
  • Pittsburg State University
  • University of Rochester
  • Lynn University
  • Colorado School of Mines
  • UC Riverside
  • William Mary College
  • Case Western Reserve University
  • Vermont Law School
  • Champlain College
  • Asheville School

24
Methodologies
  • Home page analysis
  • http//futureendeavour.blogspot.com/
  • Professional Relationships
  • HiEdWebDev Conference (2006, 2007, 2008)
  • UWebD ListServ
  • Twitter
  • Blogs
  • www.edustyle.net
  • www.educheckup.com
  • http//www.bloghighed.org/

25
Home Page Content
26
Home Page Navigation
  • Hierarchical navigation structures are the norm
  • Typically arranged by
  • Topical
  • Audience
  • Other
  • Organizational
  • Informational
  • Misc.

Most common audience links
Most common other (tertiary) links
Most common topical links
  • www.stanford.edu
  • www.humboldt.edu

27
Home Page Content Placement
Top Banner
Branding/Logo
Search Box
Main Navigation
Secondary Navigation
Tertiary Navigation
28
Home Page Content Placement
Main Photo
Other Photos
Quick Links
Feature Item
Events/Calendar
News
29
Home Page Dimensions
  • Average page width 924 pixels
  • Average page height 1027 pixels

30
Photography
  • Photographs take up the largest percentage of
    real estate on virtually every home page
  • Photographs should be prominent and of
    professional quality
  • They should change
  • Many sites use Flash or other technologies to
    change photos/stories while user is on the page
  • At the least, photos should change with every
    visit
  • They should be tied to a story
  • The story should focus on something that makes
    your school special/different/worthy of attention
  • Photos of smiling students are insufficient
  • Photo should be captioned with story teaser
  • User-controlled navigation through photos/stories
    should be provided
  • Examples
  • Humboldt State
  • Simmons College
  • University of Texas Office of Communications
  • Florida State University

31
Photography
Scenics Off-campus scenic imagery
32
Purpose
  • The trend is toward making home pages focused
  • Marketing to external audiences (prospective
    students)
  • News and events
  • Branding and image
  • While maintaining functionality for internal
    audiences

33
Conclusions
34
Browser Statistics
  • Site usage has not changed much over the past 5
    years
  • Statistics tell you only so much
  • The current site content and structure are
    primarily directed toward internal audiences
    (e.g., current students)
  • Internal audiences are the main users of the site
  • Caveat Prospective users are directed to the EM
    site for which we have no stats
  • Home and top level pages are not effectively
    leveraging their prominent location

35
User Surveys
  • Overall we are doing a good job in providing
    usable, findable, relevant content to users
  • Site navigation was both most and least liked
  • People like to use search, but results could be
    more relevant
  • Overall, people feel the design is a bit plain or
    boring, some felt it was busy or cluttered
  • People like photos and want more
  • People want more news and events
  • Users want more feel for Chico and the campus
  • Users want us to maintain the welcoming feeling
    of the site

36
Best Practices
  • Navigation standards are emerging
  • Layout standards are emerging
  • Relevant, up-to-date, regularly maintained
    content is vital
  • Including photos, news, events, features,
    profiles, etc.
  • Required to keep sites fresh and competitive
  • Purposeful home pages are becoming standard

37
Overall Conclusions
  • The top level pages need to do a better job of
    telling the Chico story and providing relevant
    information
  • We need to do a better job of providing
    information and resources to external audiences
  • While maintaining the sites usefulness to
    internal audiences
  • Providing up-to-date news, photos, stories and
    events will require an ongoing commitment of
    resources

38
Going Forward
  • This information will guide us
  • In developing the information architecture
  • In developing the new design
  • In developing content for the new site
  • In further research
  • Focus groups
  • Usability testing
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