Social Media – Tool for Communication - PowerPoint PPT Presentation

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Social Media – Tool for Communication

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Social Media Tool for Communication Marija Lugari , MP Croatian Parliament IPU&ASGP conference - Strengthening links between parliaments and citizens – PowerPoint PPT presentation

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Title: Social Media – Tool for Communication


1
Social Media Tool for Communication
  • Marija Lugaric, MP
  • Croatian Parliament
  • IPUASGP conference - Strengthening links
    between parliaments and citizens
  • Geneva, 7 October 2010

2
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3
Social media?
4
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5
What is web 2.0?
  • websites/internet applications which empower
    people to
  • share information
  • work together
  • usability and accessibility are key to web 2.0

6
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7
How to get people to invest in your products or
services when they
  • have never heard of you
  • dont have any affinity to you
  • dont live near you
  • have no reason to listen to you when you speak
  • have other, more familiar options offering
    similar products or services?

8
  • CONNECT
  • WITH YOUR AUDIENCE
  • WHEN AND WHERE THEY ARE!

9
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10
Social media
  • empowered by web 2.0
  • one to many communication changing into many
    to many communication
  • everyone, every voter becomes online
    broadcaster
  • Politics 2.0
  • the idea that social media and e-participation
    allow voters to follow, support and influence
    politics and political campaigns like never before

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12
Starting with social media
  • register an account
  • dont start with politics!
  • connect with your family, friends, colleagues
  • add people you know to your network
  • your first days on a new network, just observe
    the community. Watch and learn how people connect
    (etiquette)
  • after a few days or weeks, you will have to built
    your own network
  • try some new things
  • share interesting stories, behind the scenes
    photos or videos and observe which kind of
    information receives response
  • connect with community give comment or two on
    content other people shared

13
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14
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15
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16
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17
Social media be social!
  • engage your network (ask questions, receive
    proposals)
  • after a while, when you start talking politics,
    people will react/comment
  • connect with your network, they will reward you
    by doing a lot of campaigning for you
  • expect negative response. Just stay calm and
    polite.
  • create an account on sites that seem
    interesting, see what works for you
  • theres no point in joining a whole lot of sites,
    if you or your staff are never connecting with
    community
  • you dont have to create new content for each one
    of your networks use your networks as
    distribution platforms (new blogpost? share it on
    FB, TW)

18
How social media.
  • improves your work?
  • policies
  • proposals
  • questions
  • affects political accountability?
  • affects your recognition?

19
Some tips and tricks
  • be normal human being!
  • dont lie!
  • be passionate!
  • be personal! Share some private things
  • be responsive, engaging communicate!
  • dont ignore!
  • use the language others can understand!
  • connect with connectors!
  • go to RL meetings! (tweetup)
  • YOU ARE CONTROLLING YOUR
  • PRIVACY AND INFORMATION!

20
  • POLITICS ON INTERNET/SOCIAL NETWORKS IS
    HAPPENING WITH OR WITHOUT YOU!

21
Bumblebee story
  • According to the law of aerodynamics, the
    bumblebee cannot fly. Apparently no one bothered
    to tell the bee that. So, it keeps on flying.

22
  • marija.lugaric_at_zg.t-com.hr
  • marija_lugaric
  • marija.lugaric
  • Marija Lugaric
  • Marija Lugaric
  • MarijaLugaric
  • marija_lugaric
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