jetblue

1
JetBlue Case Study MIS
assignment 2 by FORCAST

• Rachel, Joyce, Christine, Alice, Bony, Frank

March 28th,2011
2
Main Information System Type Transaction
processing system.
(MIS, DSS, ESS involved in lightly)
Business Model

• Flying to Fort Lauderdale, Florida, and New York.
• Provide top-notch service by using information
  system
• Automate Key processes such as ticket sales.
• Turn a profit by saving 30 cost.

3
Current Problems

• Reservations system couldnt meet customer
  call.

• No enough qualified employees to staff phones.

• Computerized system lacked for recording/
  tracking lost bags.

• No system to keep track of off-duty crew
  members.

• Management was not strong enough.

• Too small department responsible for allocating
  pilots / crews.

4
Effect
5
jetBlues Preparation for Future

• Know the importance of a reliable IT system but
  no confident.
• Try to improve website system, and security
  measures.
• Try to change control procedure and recovery
  plan.
• Delay plan for expanding its fleets.
• Scale back the No. of seats for sale.

6
Recommendation
7
QA
8
Thank You !