Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry - PowerPoint PPT Presentation

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Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry

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Title: Global Power Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Power Industry


1
Global Power Survey 2013-2014 - Market Trends,
Marketing Spend and Sales Strategies in the
Global Power Industry
  • Bharat Book Bureau

2
Summary
  • Global Power Survey 20132014 Market
    Trends, Marketing Spend and Sales Strategies in
    the Global Power Industry is a new report by ICD
    Research that analyzes how power industry
    companies media spend, marketing and sales
    strategies and practices, and business planning
    are set to change in 20132014. Additionally,
    this report presents comparative analysis between
    four years of survey results (wherever
    applicable). This report provides the current
    size of the marketing and advertising budgets of
    global power industry suppliers and how spending
    by global power industry suppliers will change,
    providing an insight into global marketing
    behavior. In addition, the report identifies
    future growth of global power industry buyers and
    suppliers and MA activity. This report not only
    grants access to the opinions and strategies of
    business decision makers and competitors, but
    also examines their actions surrounding business
    priorities. The report also provides access to
    information categorized by region, company type,
    and size. 

3
Continue
  • Why was the report written? This report is
    the result of an extensive survey drawn from ICD
    Researchs exclusive panel of leading global
    power industry executives. The report provides
    data and analysis on global power industry
    suppliers media spend, marketing and sales
    strategies, and practices and business planning
    within the global power industry. This report
    includes key topics such as media channel
    spending outlooks, media budgets, marketing
    agency selection criteria, business challenges,
    and sales tactics of leading suppliers within the
    global power industry. The report also identifies
    global power industry buyers and suppliers
    future growth, MA, and investment expectations.

4
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  • What is the current market landscape and what
    is changing? Executives from the global power
    industry anticipate an increase in levels of
    consolidation, with 55 of respondents projecting
    an increase in merger and acquisition (MA)
    activities in 2013. What are the key drivers
    behind recent market changes? The challenges
    faced by the power companies such as competition,
    the requirement of expansion of capacity and
    services offerings, and weak market conditions,
    have prompted companies to consolidate positions
    and look for MA to stabilize operations.

5
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  • What makes this report unique and essential
    to read? This report is the result of an
    extensive survey drawn from ICD Researchs
    exclusive panel of leading power industry
    companies. It provides the reader with a
    definitive analysis of the industry outlook and
    explores how opportunities and demand are set to
    change in 20132014 additionally, this report
    presents comparative analysis between four years
    of survey results (wherever applicable).
    Furthermore, the report reveals the current size
    of power industry suppliers marketing and
    advertising budgets and how expenditure by
    industry suppliers will change, providing insight
    into global marketing behavior. This report
    identifies the key marketing aims of
    organizations and the sales strategies companies
    will adopt in order to adapt to market conditions
    in 2013. Additionally, it aims to identify key
    amendments to marketing agencies that aid
    business generation, respondents criteria for
    marketing agency selection, and attitudes towards
    marketing and sales. 

6
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  • Key Features and Benefits Project industry
    trends and revenue growth expectations in 2013,
    and understand business confidence to make
    informed business decisions. Drive revenues by
    understanding future product investment areas and
    key growth regions. Uncover the key challenges
    and opportunities, and identify the key actions
    required to maintain and win buyer
    business. Formulate effective sales and marketing
    strategies by identifying how buyer budgets are
    changing and the direction of spending in the
    future. Better promote your business by aligning
    your capabilities and business practices with
    your customers changing needs.  Secure stronger
    customer relationships by understanding the
    behavior and changing strategies of industry
    buyers. 

7
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  • Key Market Issues India, Brazil, the Middle
    East, and China are the most important emerging
    markets to offer growth in 2013. Market
    uncertainty, rising competition, regulatory
    changes, and responding to pricing pressure
    remain the leading business concerns for the
    global power industry in 2013. The average size
    of the global annual marketing budget for
    supplier companies in the power industry in 2012
    was US3.4 million, but this rose to US3.7
    million in 2013. Online content sites was
    highlighted as a key investment area by 35 of
    supplier respondents, while 32 of respondents
    projected a strong investment growth in social
    media and networking sites and conferences and
    events. Overall, competitor and market
    intelligence research, customer intelligence
    and analytics, and client acquisition
    solutions were identified as the marketing and
    sales solutions that most respondents expected to
    be invested in during 2013. 

8
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  • Key Highlights An analysis of revenue
    growth expectations by senior level respondents
    reveals that 50 are more optimistic about
    their companys revenue growth in 2013. A
    significant percentage of fossil fuel power
    generator respondents highlighted that capital
    expenditure towards sustainable or green
    initiatives, employee training, and facility
    expansion would increase in 2013. The top three
    priorities for global power industry buyer
    respondents in 2013 are improving operational
    efficiency, expand in current market, and
    focus on sustainability. A total of 31 of
    respondents from fossil fuel generator companies,
    68 of respondents from alternative power
    generator companies, and 51 of respondents from
    power industry supplier companies anticipate an
    increase of their current workforce in
    2013. Survey results show that respondents from
    the global power industry identified Singapore,
    Taiwan, Hong Kong, the US, and Australia to offer
    the highest growth potential among developed
    countries in 20132014.

9
Table of Contents
  • 1 Introduction 1.1 What is this Report
    About? 1.2 Definitions 1.3 Methodology 1.4 Global
    Power Industry Profile of Survey
    Respondents 1.4.1 Global power industry profile
    of buyer respondents 1.4.2 Global power industry
    profile of supplier respondents 2 Executive
    Summary 3 Global Power Industry Dynamics 3.1
    Revenue Growth Projections in the Global Power
    Industry 3.1.1 Revenue growth projections by
    company type 3.1.2 Revenue growth projections by
    region 3.1.3 Revenue growth projections by
    company turnover 3.1.4 Revenue growth projections
    by senior level respondents

10
For More Information You Can Visit-
  • http//www.bharatbook.com/market-research-reports/
    energy-market-research-report/global-power-survey-
    2013-2014-market-trends-marketing-spend-and-sales-
    strategies-in-the-global-power-industry.html
  • Or visit us at
  • Bharat Book
    Bureau
  • Phone 91 22
    27810772, 27810773
    Toll Free No for USA/Canada 1-866-279-8368
  • E-mail
    info_at_bharatbook.com
  • Website
    www.bharatbook.com
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    haratBook
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    .com/market-reports-blog/
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