The Personalized Shopping Experience - By iGoDigital

1
The Personalized Online Shopping Experience
Part 1

• Most people have experienced personalized online
  shopping. Now, learn how the process works and
  what it means for the future of online retail.

2
Behind the Scenes of the Personalized Online
Shopping Experience

• Online retail is a high-stakes business
• Online shoppers have unlimited power to come and
  go with ease, making an engaging, personalized
  online shopping experience

3
Behind the Scenes of the Personalized Online
Shopping Experience

• With the click of a mouse, a customer can be out
  the door, never to return
• E-commerce retailers have to come up with new
  ways to make themselves stand out from the
  competition

4
The Advent of Personalized Online Shopping

• The solution that many retailers have started
  using is the personalized recommendation tool
• This is a type of program collects and implements
  data about their customers

5
The Advent of Personalized Online Shopping

• More online retailers use personalized
  recommendation tools to make the shopping
  experience unique for visitors
• Get a detailed, behind-the-scenes look at how
  these tools work, and what they mean for the
  future of online shopping

6
Visiting for the First Time

• When you visit a personalized e-commerce site,
  it's paying attention to what you do
• An intensely complex product recommendation
  engine monitors your browsing behavior and learns
  from it

7
Visiting for the First Time

• When you first land on the homepage, it doesn't
  know anything about you
• That changes when you make your first mouse click

8
Browsing, Searching, Learning

• As you start browsing the website's inventory,
  the product recommendation engine starts humming
• If you search for a certain product, the results
  page lists recommendations based on the behavior
  of other customers and even links to relevant,
  user-submitted lists and more

9
Browsing, Searching, Learning

• While you can see the personalized recommendation
  tool working based on your browsing habits
• It isn't until you view an individual product
  page that the program kicks into high gear

10
Viewing Your First Product

• Once you click on your first product and view its
  individual page, the personalized online shopping
  experience becomes significantly more in-depth
• The product recommendation tool now has an idea
  of what you're interested in

11
Viewing Your First Product

• Using what information it has about the product,
  the program makes recommendations for you
• It might show you what other customers bought
  alongside the product
• Or recommend products that naturally complement it

12
Getting to Know You

• As you continue shopping a personalized
  e-commerce site uses each item you view to
  construct a sophisticated conception of who you
  are

13
Getting to Know You

• The product recommendation engine develops a more
  nuanced picture of you as you go along
• The more time you spend on the site, the more the
  site learns about your likes, interests and
  habits, allowing it to tailor itself to your
  preferences