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Aarkstore.com | Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition

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Title: Aarkstore.com | Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition


1
Aarkstore.com Pet Supplements and Nutraceutical
Treats in the U.S., 4th Edition
2
Summary
  • Following double-digit annual sales gains in
    years past, sales growth in the U.S. market for
    pet supplements and nutraceutical treats has
    begun to moderate marketers will need to work
    harder to remain relevant. With hundreds of
    products batting for limited shelf space, selling
    pet supplements means educating consumers and
    retailers about their benefits and differences,
    with veterinarians remaining the toughest
    customers of all. Clinical testing, proprietary
    formulas, the NASC (National Animal Supplement
    Council) seal of approval, novel ingredients,
    natural ingredients, retail merchandising, and
    social media programs are all parts of the
    competitive equation as, now more than ever, the
    sale of one pet supplement or nutraceutical treat
    comes at the expense of another. Throughout the
    recession and its aftermath of economic doldrums,
    sales of dog and cat treats remained strong. So
    it is perhaps not surprising that pet supplements
    are increasingly resembling treats. Traditional
    forms still abound, including tablets and pills.
    But palatability concerns and the human/pet
    enjoyment factor of supplements in treat form
    has led to an explosion of functional biscuits
    and soft chews. Also gaining ground are
    alternative delivery formats including gels and
    pastes, as well as gravies and powders designed
    to be added to pet food. As a result, the
    boundary between supplements and foods continues
    to blur as the number of pet owners regularly
    supplementing their pets diet in one way or
    another continues to rise.

3
Table of Contents
  • Chapter 1 Executive Summary Scope Methodology
    Market Definition Two Product Categories Two
    Animal Classifications Report Methodology
    Market Trends U.S. Retail Sales Chart Gradual
    Recovery Post Recession Figure 1-1 Share of
    U.S. Retail Sales of Pet Supplements and
    Nutraceutical Treats Small Animal (Dog, Cat,
    Other) vs. Equine, 2008 vs. 2012 (percent) Share
    of Pet Supplement and Nutraceutical Treat Sales
    by Function Sales by Distribution Channel
    Annual Sales Gains Expected to Rise Gradually
    Figure 1-2 U.S. Retail Sales of Pet Supplements
    and Nutraceutical Treats Total, Small Animal
    (Dog, Cat, Other),Equine, 2008, 2012, 2017 (in
    millions of dollars) Figure 1-3 Pet Supplement
    Opportunity Gap Percentage of Dog or Cat Owners
    Who Use Human Supplements vs. Percentage of Dog
    or Cat Owners Who Buy Pet Supplements, 2012
    Competitive Trends Most Supplement Companies
    Focused in Pet Health Veterinary Channel
    Marketers and Trends Channel Cross-Over and
    Expansion

4
More Related Reports
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    U.S., 4th Edition
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  •   The Credit Card Market in China Opportunities
    for Foreign Firms
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  •   Natural, Organic, and Eco-Friendly Pet Products
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  •   Gluten-Free Foods and Beverages in the U.S.,
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5
For More details
  • http//www.aarkstore.com/reports/Pet-Supplements-a
    nd-Nutraceutical-Treats-in-the-U-S-4th-Edition-129
    99.html
  • Vina
  • Aarkstore.com
  • Mob.No.918149852585
  • Email enquiry_at_aarkstore.com
  • URL http//www.aarkstore.com/index.asp
  • XML http//www.aarkstore.com/feeds/packaged_fact
    .xml
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