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Aarkstore.com | Food & Beverage | Energy Drinks and Shots: U.S. Market Trends

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Title: Aarkstore.com | Food & Beverage | Energy Drinks and Shots: U.S. Market Trends


1
Aarkstore.com Energy Drinks and Shots U.S.
Market Trends
2
Summary
  • In broad strokes, health and wellness-related
    beverage products are seeing increased consumer
    penetration, while classic beveragesespecially
    colasare seeing consumer attrition.
    Specifically, functional ready-to-drink (RTD)
    beverages, namely energy drinks, sports drinks,
    and tea, have increased consumer penetration over
    the past few years.
  • While the energy drinks and shots market may be a
    small component of the non-alcoholic beverage
    industry, it is perhaps the most dynamic
    marketgrowing 60 from 2008-2012 according to
    Packaged Facts estimates in the all-new research
    report Energy Drinks and Shots U.S. Market
    Trends. In 2012, total U.S. sales for the energy
    drinks and shots market was worth more than 12.5
    billion.
  • Intense competition surrounds the beverage
    industry as marketers seek to increase market
    penetration and consumption frequency through
    positive alignment as a healthy and/or functional
    beverage. Thirst quencher/sports drinks remain
    the most formidable competitor for energy drinks
    as this type of beverage attracts a large
    constituency of energy drink users. Energy drinks
    are subject to competition from other
    energy-boosting beverages such as coffee and tea
    beverages, as well as an increasing number of new
    product innovations that tap into the energy
    trend but are outside of the beverage industry.

3
Table of Contents
  • Chapter 1 Executive Summary Scope of Report
    Methodology Energy drinks still have modest
    consumption rates Table 1-1 RTD Non-Alcoholic
    Beverage Usage, 2006-2012(percent of U.S. adults)
    Innovative beverages Healthy beverages
    Customizable and portable beverages Relaxation
    beverages Innovation opportunity Encourage more
    frequent consumption Target older consumers
    Interactive packaging could remedy labeling
    concerns and more Industry context Energy
    drinks and shots deliver impressive growth Table
    1-2 Total U.S. Sales of Energy Drinks and Shots,
    2008-2012 (in millions and percent change from
    previous-year period) Explosive growth from
    2011-2012 Mass-Market Category Performance
    Figure 1-1 Percent Growth in SymphonyIRI-Tracked
    Sales of Energy Drinks and Shots, 2012 (percent
    change from previous-year period) Product
    performance Three core energy drink brands steer
    category growth

4
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5
For More details
  • http//www.aarkstore.com/reports/Energy-Drinks-and
    -Shots-U-S-Market-Trends-183245.html
  • Vina
  • Aarkstore.com
  • Mob.No.918149852585
  • Email enquiry_at_aarkstore.com
  • URL http//www.aarkstore.com/index.asp
  • XML http//www.aarkstore.com/feeds/packaged_fact
    .xml
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