The Chinese Deodorant Market - September 2012

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The Chinese Deodorant Market - September 2012

• Bharat Book Bureauwww.bharatbook.com

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Summary

• Some questions answered in the Chinese
  Deodorant Market Report include What are the
  differences between Chinese and Western
  consumers understanding of body odour and their
  perceptions of the need for deodorants?Where are
  the product innovation opportunities in view of
  how Chinese consumers segment their needs?In
  comparison to other and older forms of
  eliminating body odour used in China, where and
  how can deodorant stand out as the most coveted
  choice?As a product not used as regularly as
  other toiletries, what distributional challenges
  do deodorants face?This market covers aerosols,
  pumps, roll-ons, sticks, creams/gels, and body
  spray deodorants for men and women. Note that
  pumps (including squeezes) and creams/gels have
  little presence in China and are treated as
  negligible.The term deodorant also includes
  antiperspirants and body sprays, but excludes
  fragrances and talcum powder. The market is based
  on sales through all retail channels including
  direct-to-consumer and selective outlets.

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Table of Contents

• IntroductionDefinitions Research
  methodologies Innovation Report
  structureExecutive SummaryThe marketFigure 1
  China deodorant market value sales and growth
  rate, by product segments, 2007-12The
  forecastFigure 2 Forecast for the China
  deodorant market, by value, 2007-17CompaniesFigu
  re 3 China deodorant market shares, by value,
  2011Issues in the market Consumer awareness
  hinders growth The impact of strong competition
  Significant consumer demand in new products
  Seasonality and limited distribution are major
  obstacles to growth

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