Finding the Holy Grail: Is Server Based Gaming The Next Big Thing - PowerPoint PPT Presentation

Loading...

PPT – Finding the Holy Grail: Is Server Based Gaming The Next Big Thing PowerPoint presentation | free to download - id: 3c863-NDQxY



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Finding the Holy Grail: Is Server Based Gaming The Next Big Thing

Description:

Madrid, July 10, 2008. Our Platinum Members. Discussion Topics. Industry ... is the dream from being ... at the point of play. Redeem points for any ... – PowerPoint PPT presentation

Number of Views:57
Avg rating:3.0/5.0
Slides: 20
Provided by: gamingst
Learn more at: http://www.gamingstandards.com
Category:
Tags: based | by | dream | finding | gaming | grail | holy | next | play | server | thing

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Finding the Holy Grail: Is Server Based Gaming The Next Big Thing


1
 Finding the Holy Grail Is Server Based Gaming
The Next Big Thing?
  • Gaming Executive Summit
  • Madrid, July 10, 2008

2
Our Platinum Members
3
Discussion Topics
  • Industry Facts and Inevitabilities
  • SB Gaming
  • Demystifying industry confusion
  • SB Gaming
  • How far away is the dream from being realized?
  • Will SB Gaming actually deliver a better
    experience for customers and better returns for
    operators?
  • How do you add value when having limited
    interaction with the customer?

4
Gaming is Changing
  • Revenue
  • lt 50 from gaming
  • Majority of revenue is spas, shows, hotel,
    restaurants, other services.
  • Globalization
  • More choices, more suppliers due to open
    standards
  • Yield management per 30sft
  • Digital Gaming Device - the portal through which
    you will sell your products not only generate
    gaming revenue!

5
Technological Inevitabilities
  • Industry will quickly adopt technologies from
    outside gaming
  • Innovations will come as much from the outside as
    from the inside
  • Content will be more portable
  • Customers will be more comfortable with new
    experiences
  • Data demand will increase
  • Security will increase and become more complex
  • Useful life of products will be more challenging
    to predict

6
Demystify Industry Confusion
  • Server Based Gaming
  • System Based Gaming
  • Game outcome is determined by the system. If the
    system goes down so does your floor.
  • See NV Technical Standards 1.010(27)
  • System Supported Gaming
  • Game outcome is determined by the game itself.
    The system provides support to the game through
    downloading of software and remote configuration
    and other applications. If the system goes down
    the floor can still operate.
  • See NV Technical Standards 1.010(28)
  • Server Based Products
  • A marketing term used by IGT to describe System
    Supported Gaming
  • Thin Client
  • Thick Client
  • Smart Client
  • Dumb Terminal

Netwoked Gaming
7
SB GamingTodays focus
  • Networked Gaming
  • System Supported Gaming
  • Game outcome is determined by the game itself.
    The system provides support to the game through
  • downloading of software and remote configuration
    and other applications. If the system goes down
    the floor
  • can still operate. See NV Technical Standards
    1.010(28)
  • Digital Gaming Devices (DGD)
  • Gaming devices that use digital infrastructure to
    deliver and manage content, communications and
    security
  • Networked Floor Capabilities
  • The ability to dynamically and bi-directionally
    interrogate, configure games and move content or
    data to and from a Digital Gaming Device

8
SB Gaming/Networked Gaming is all about
Downloadable Games and Denom Configuration
  • X

9
The Power of Open Networks
10
How Far Away Is The Dream From Being Realized? An
Operator Dream
Control
Exit Strategy
Independence
Flexibility
Plug Play
QOS
Creativity
Built In-House
Grow Business
11
How Far Away Is The Dream From Being Realized?
  • Foundational technologies agreed upon
  • Vendors are implementing GSA Standards
  • Most operators are making or planning network
    infrastructure investments
  • MGM CityCenter requested vendors to support GSA
    Standards
  • Business technology evolution vs Consumer
    technology revolution
  • Networked gaming is a journey NOT a point in time

12
(No Transcript)
13
Better Experience For Customers?Better Returns
For Operators?
  • A networked floor facilitates enhanced CRM
  • Allow you to reach out to your player follow
    your customer
  • Offer him the products and services he wants when
    he wants them
  • Make the slot machine the portal to the entire
    property
  • Adjust accrual rate of base points of promotional
    credits per base-game wager
  • Will socialize your gaming floor
  • Players can collaborate, compete and/or cooperate
  • Obtain 360 degrees view determine customers
    net worth
  • Offers operators floor asset management tools

14
Networked Gaming Customer Benefits
  • Improved service
  • 100 uptime
  • Marketing at the point of play
  • Redeem points for any product/service
  • Customized experienced through Player profile
  • Communal gaming - group play features
  • Customize bonus offerings based on games or
    events

15
Networked Gaming - Operator Benefits
  • Maximize revenue based on player demographic
  • Optimize floor for peak demand
  • Create floor themes for specific events
  • Maximizing game life cycle instantly replace
    older games with latest hot games
  • Real-time one-to-one marketing
  • 100 uptime
  • Grow in different directions
  • ROI
  • Business Intelligence and CRM
  • Application dependant

16
Conclusion
  • Networks are here - deferred spending
  • Need to staff appropriately
  • Applications that drive the most basic needs will
    initially drive networked gaming
  • Player does not want to wait
  • Player wants to be known reward for his loyalty
  • Player expects rewards
  • Set the stage to serve the demographics of the
    future
  • Networked gaming
  • Experiment at lower cost
  • Learn faster
  • Adapt faster
  • Interoperability is key

17
The Impact of GSA Standards
  • They are the enabler of Networked Gaming
  • They drive innovation in the gaming industry
  • They are being implemented by all major
    manufacturers both on the games and in the
    systems  
  •     

18
The Impact of GSA Standards
CMS Systems
Library and Approval System
POS Systems
EDW
Hotel Systems
Game Storage Transaction Manager Outcome Manager
Ticket Systems
BIS Systems
18
19
(No Transcript)
About PowerShow.com