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ideazfirst consulting Innovative Ideas. Better Business

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ideazfirst consulting Innovative Ideas. Better Business. Brand & Marketing Consultants ideazfirst advertising Compelling. Distinctive. Unconventional. – PowerPoint PPT presentation

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Title: ideazfirst consulting Innovative Ideas. Better Business


1
ideazfirst consulting
Innovative Ideas. Better Business.
Brand Marketing Consultants
2
ideazfirst consulting
ideazfirst advertising
Media Planning Print advertisements
Brand management Market Research marketing
planning execution
ideazfirst EVENTS
Brand specific corporate sales promotional
events Social / Cultural Events
3
ideazfirst public-relations
ideazfirst Website Usability Audit
Analyse website and suggest improvements based on
AC/AD
Press releases Press conferences
ideazfirst Customer Relationship Management
One-to one Marketing initiatives based on
Customer likes and dislikes
4
ideazfirst advertising
  • Compelling. Distinctive. Unconventional.
    Advertising ideas that works.
  • We manage development and implementation of
    distinctive and compelling advertising, develop
    and implement advertising strategy, facilitate
    the execution of smart and differentiating
    communications nationally.
  • We work hand in hand with your branding
    marketing team to design corporate logos, brand
    symbols, taglines, which reflect the brand
    values.
  • We help the local brands give that international
    even global stature by creating strategic
    international advertising in English. We make ads
    feel Indian and that travel between cultures.

5
ideazfirst consulting
  • industry insight
  • We assess the current and future health of
    business categories YOU are engaged in.
  • The potential of your growth in such business
    categories
  • Identification of the current status of your
    brands in their existing markets and their
    opportunities for growth
  • Opportunities for growth of your brands in new
    markets
  • Find strategic business partners for a win-win
    marketing alliance and bring business synergies.

6
consulting areas
  • marketing planning execution
  • To identify the strategic marketing initiatives
    we conduct a marketing audit (MA). This audit
    helps in devising long term strategic objectives.
    The various modules of MA are value audit,
    economic environment audit, competitor audit, end
    user audit and so on

7
marketing planning execution (Contd)
  • partners in progress
  • Understanding the
  • financial,
  • technical,
  • infrastructural,
  • manpower
  • capabilities of the clients company, and
    identification of the gaps that will need to be
    filled to achieve the corporate vision.

8
marketing planning execution (Contd)
  • start to finish accountability
  • Devising sales and marketing strategy for
    achievement of quarterly and annual targets
  • Enhancement of long-term brand values, market
    capitalization
  • Appreciation of need for turnover growth, profit
    growth, EPS growth, and share price growth.

9
marketing planning execution (Contd)
  • process deployment
  • Identification of new products/ categories/
    markets/ businesses for future exploitation. New
    product launch would involve press releases and
    media conferences.
  • Designing and executing Customer Relationship
    Management (CRM) programs, i.e. clubs, benefit
    schemes, newsletters etc.

10
customer relationship management
  • Managing filtering client databases sending
    direct mailers to the target audience.
  • Creation management of a discussion board or
    electronic group.
  • Presentation CDs for the corporate clients.
  • Conceptualizing and developing custom CRM
    software solutions websites for maintenance of
    customer information.

11
event management
  • We specialize in brand specific corporate
    sales promotional events, social and cultural
    events. Following are some of the categories of
    events we manage -
  • Business and press conferences
  • Road shows Product launches
  • Incentive Programmes and Themed Events
  • Participation in melas fairs
  • Music concerts, Fashion shows Live shows
  • Any other brand centric BTL activity

12
event management (contd.)
  • Below are the event management services broadly
    categorized in chronological order -
  • Venue finding
  • Venue assessment and negotiation
  • Theme development and application
  • Collateral design and production
  • Delegate contact management
  • Registration and On-site management
  • Branded merchandise provision
  • Budgetary control
  • Post-event analysis and reporting.

13
past events
  • 85 Lansdowne We managed the launch of Jamini
    Alhuwalia costume jewellery exhibition at 85
    Lansdowne by inviting Ms. Sharbari Datta,
    renowned Kolkata based designer in association
    with Communications 2.0.
  • Ginger - Football Frenzy Launch We managed the
    launch of Ginger - FIFA World Cup 2006 special
    menu by inviting Mr. Chuni Goswami, Former
    Captain of Indian Football Team and ex-sheriff of
    Kolkata Mr. P.K. Banerjee, Indian Footballer
    of the Millennium in association with
    Communications 2.0.
  • Office Linc stationery and office supplies
    store launch in association with Communications
    2.0. A one act play with a theme relevant to the
    store products was scripted and played for the
    press and other guests.

14
Past events (contd..)
  • Inauguration of Kolkata Data Centre of UCO Bank
    at their Head office 2 at Saltlake. This event
    also marked the launch of their CBS operation
    which was implemented by HP.
  • Hewlett Packard press conferences announcing the
    implementation of Finacle (Core Banking
    Solutions) from Infosys at UCO Bank and UBI Bank,
    in association with Genesis BM. Both the events
    were held at Bengal Chamber of Commerce.
  • Hewlett Packard press conference announcing the
    strategic tie-ups with Jadavpur University in
    association with Genesis BM.

15
Past events (contd..)
  • Screening of Bin Ladens spy in America at
    Crossword, Kolkata on behalf of National
    Geographic Channel. This was in remembrance of
    completion of five years of the 9/11 blasts.
  • We managed Fashion Show to showcase the Autumn
    Collection launch for United Colors of Benetton
    in association with Genesis BM at the Oberoi
    Grand. This also marked the first visit to
    Kolkata by Mr. Luciano Benetton, the Chairman of
    Benetton Group and announcing their expansion
    plans in Eastern part of India.
  • Dealers meet for Abdos Chemicals to launch the
    TAO detergent sachet and sales target fixing at
    Peerless Inn - Kolkata.

16
Past events (contd..)
  • Managed the birthday bash with gifts and discount
    offers for Wonderland, Park Street toy store.
  • Christmas Carnival at Swabhumi, Kolkata in
    association with 107.8 Power FM and Swabhumi.
  • Pokemon Party targeting children of 10-15 age
    group at Landmark, Emami Market, Kolkata.
  • Rajasthani Gaming Festival with traditional games
    like Gulli-Danda, Teer-Dhanush, Ludo etc at
    Aangan vegetarian restaurant at Swabhumi in
    association with 93.5 Red FM

17
Promotional activities
  • In-shop promotions for HLL Lux Body Wash where we
    promoted the product by recruiting female beauty
    advisors, at 40 retail outlets (U2 MT) in
    Kolkata for a period of three months.
  • Van promotion for Guru Nanak Institute of Hotel
    Management, where a branded Maruti Omni visited
    all the HS schools and colleges, and distributed
    brochures containing the course details.
  • Godrej Sara Lee Ambipur car perfume sales
    promotion activity at Bharat Petroleum outlets
    where our promoters approached cars and sold the
    starter kits and refill packs with a special
    offer from Pepsi for one month.
  • Sampling sales promotion of TAO Detergent
    powder by participating in Rath Mela at Medinipur
    Srirampur, West Bengal for Abdos Chemicals a
    FMCG company.

18
ideazfirst public-relations
  • Positive publicity through press releases and
    other media related activities covering business
    trade publications, regional publications,
    television, radio and online media.
  • We work closely with freelance PR consultants as
    well as PR agencies depending on the clients
    requirements and the budgets.

19
ideazfirst Website Usability Audit
  • We work on the basic premise of AC / AD i.e.
    Authentic Content Attractive Design for any
    website to set itself apart from millions of
    websites on the Internet. The best websites in
    the world are best because they have authentic
    and well-researched content with attractive
    layout and design.

20
our valued clients (B2B)
  • Ginni Systems Limited - An Oracle Partner
    specializing in ERP CRM solutions
  • Abdos Chemicals - A FMCG company manufacturing in
    detergent powders and cakes
  • Bausch Lomb Eyecare (I) Pvt Ltd The largest
    contact lens contact lens solutions
    manufacturer.
  • Minisoft Technologies (P) Ltd An IBM, Cisco
    APC partner specializing in networking power
    protection systems.
  • Swastika Industries Commercial burner
    manufacturing company in association with Indian
    Oil Corporation (IOC).
  • Hewlett Packard The largest computer hardware
    and services provider in the world.

21
our valued clients (B2C)
  • Hindustan Lever Limited The largest FMCG
    company in India
  • Godrej Sara Lee Manufacturer of the best
    selling brand of car perfumes Ambipur.
  • Club Mahindra Holidays Mahindra Group company
    offering holiday resorts with a lifetime
    membership options.
  • Business Development Services (P) Ltd A
    personal finance management solutions company
    with strategic alliance with B.M. Birla Heart
    Research Centre.
  • Sumangalam Industries An FMCG company
    manufacturing moth repellants, air freshners
    napthalene balls.

22
our valued clients (B2C)
  • Benetton India (P) Ltd One of the largest
    fashion-wear chain stores.
  • Aquatica Water Park Theme water park in Kolkata
    promoted by Vishal Garments.
  • Linc Pen Plastics Ltd Largest manufacturers
    of pens and stationery products.
  • Landmark, Emami Market A large departmental
    store with books, toys, music stationery items.
  • Club Bites A chain of restaurants with
    strategic alliance with Hindustan Petroleum (HP).
  • Springboard Study Home An IIT/JEE classroom
    coaching centre

23
Our Team
  • Our team has more than thirty man years of
    consolidated work experience in events management
    and marketing consulting.
  • Rajesh Kishanpuria Chief Strategist MBA
    Marketing.
  • Ruchi Kishanpuria Chief Operations Officer
    MBA Finance.
  • Ronak Agarwal Account Manager.
  • Pawan Gurnani Account Manager.
  • Pawan Mitra Creative Director.
  • Sankhabrata Kar Creative Visualizer.
  • Jeet Events Promotions Co-ordinator.

24
thank you
  • Please contact us at -
  • Ideaz_at_ideazfirst.com
  • 9, Old China Bazaar Street, R.No. 36, Kolkata
    700 001. (033) 2242-1867
  • 60B, Dhan Devi Khanna Road, Kolkata 700 054
    (033) 2364-9601
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