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Market Briefing Market Switzerland By office TAT Frankfurt TATAP 2012

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Market Briefing Market Switzerland By office TAT Frankfurt TATAP 2012 Market Briefing for TATAP 2013 * Market situation Inbound to Thailand Market Briefing for TATAP ... – PowerPoint PPT presentation

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Title: Market Briefing Market Switzerland By office TAT Frankfurt TATAP 2012


1
Market BriefingMarket SwitzerlandBy office TAT
FrankfurtTATAP 2012
2
Market situation
  • Inbound to Thailand

3
Market situation to competitors
  • Inbound to Thailand
  • Visitors profile to Thailand
  • Switzerland is for Thailand a top ten market out
    of Europe.
  • In 2011 180622 persons travelled to Thailand.
  • The average stay of a Swiss is one of the longest
    worldwide .
  • Switzerland does have a repeater quote of 80 and
    therefore many customers are loyal to the
    destination.
  • Due to our marketing campaigns the Swiss have an
    excellent perception of Thailand as a travel
    destination.
  • As a representation agency we reach a very high
    presence in the Swiss market for Thailand as a
    travel destination and we are able to keep the
    image of Thailand on a top level.

4
Market situation to competitors
  • Inbound to Thailand
  • Competitors of Thailand by segment
  • Competitors of Thailand
  • First timers Indonesia (Bali), India, Sri Lanka,
    Maldives
  • Families Sri Lanka, Maldives, Indonesia (Bali)
  • High-end Maldives, Seychelles, Mauritius, South
    Africa, United States
  • Special interest Maldives (Wellness), Vietnam
    (Group tours), Myanmar, Laos and Cambodia
    (Culture trips),

5
Market situation to competitors
  • Outbound
  • Most important long-haul outbound markets are
  • Nr. 1 The United States (420000)
  • Nr. 2 Thailand !!!
  • Nr. 3 Canada (125000)
  • Trends for destinations (long-haul including
    Thailand)
  • Special interest South Africa (Golf), Maldives
    (Wellness/Beach),
  • Myanmar (Culture)
  • Honeymooners Maldives, Mauritius, Seychelles,
    Thailand
  • Families United States, Canada, Sri Lanka,
    Thailand
  • High-end Seychelles, Mauritius, Maldives

6
Market Trend 2012 - 2013
  • Market Trend
  • External
  • Swiss economy very strong at the moment.
  • Switzerland political very stable and a safe
    country.
  • Private consumption is good. Long-haul holidays
    in trend!
  • Swiss Franc Huge purchasing power
  • Tour operators go more online as well
  • Repeater trend continues strongly
  • Thailands image in the market excellent! High
    visibility!
  • Swiss travel to Thailand all year (low season
    only May/June)
  • Average age 42 / Growth with retired people /
    Booking shifting more
  • and more into online Market /

7
Market Trend 2012 - 2013
  • Market Trend
  • Existing Product New Product
  • The Swiss guests stay on average more than 14
    nights in Thailand and
  • combines traditionally a few days culture /
    round trip / shopping with
  • beach holidays.
  • Beach holidays Honeymoon
  • Round trips High-end
  • Diving / Snorkeling Bike / Trekking
  • Active holidays City trip Bangkok
    Design/Lifestyle
  • Wellness / Wellbeing Holidays in silence /
    tranquillity
  • Value for money Eco holidays

8
Market Behavior
  • Steps how to work with Swiss partners
  • Get in touch with the TOs early enough. Most of
    the brochures of the
  • Swiss tour operators are published in July and
    valid for one year.
  • Therefore get in contact with the tour operators
    in January at the latest.
  • Study the needs of Swiss travelers carefully and
    try to match your
  • product to the Swiss customers. Silent rooms,
    higher floors, dedicated
  • rooms for Swiss guests are a good marketing
    strategy to get the Swiss
  • tour operator!
  • Create your offer not only for rooms or
    transport, Swiss people love
  • value adds and like to spend their money also for
    wellness, food
  • beverages offers, local excursions, activities in
    the hotel, etc. Be creative You can double
    your yield with the Swiss guests!

9
Market Behavior
  • Steps how to work with Swiss partners
  • Rates should always be the same for all tour
    operators as they speak
  • with each other. Careful! No exclusivities!
  • Allotments are needed as well for peak season.
  • Swiss people are impatient and precise 24h
    reply/confirmation is
  • appreciated.
  • Point out German/French staff, guides and provide
    programs in
  • German and French if possible.

10
Market Behavior
  • Steps how to work with Swiss partners
  • Include promotions, free days etc. for low season
    or as a teaser early in
  • advance. There is a category of guests that is
    booking far in advance
  • and who is looking for things like this. And this
    helps you as well to get
  • a good yield and a good occupancy.
  • Be present in the Swiss market You will
    definitely not be
  • disappointed.
  •  
  • Swiss appreciate long term relationships as well
    as very good quality.

11
Best Case
  • Presence in Switzerland
  • Try to be present in the brochures of the leading
    5-6 tour operators or
  • in the Thailand Travel Magazine. Even if the
    Swiss book directly on the
  • web they consult the catalogues of the Swiss tour
    operators or the
  • Thailand Travel Magazine.
  • Various promotion offers available
  • For instance there are special deal websites
    which are extremely
  • popular for the Swiss. As a TAT Switzerland we
    collaborate very
  • closely with this interesting marketing tool.

12
The collaboration for achieved goal in 2013
  • First timers
  • The TAT Switzerland the aim in 2012/2013 is to
    attract more first
  • timers. We therefore conduct a lot of marketing
    activities to attract
  • families, dinkies and highly appreciate
    sponsoring for competitions,
  • road shows, etc. as well as support for our
    various media trips. Please
  • contact our office.
  • High-end travellers
  • We conduct many activities for high-end guests.
    If you would like to join
  • some of our activities please contact our office.

13
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