Moderator: Barry Smyth, SEMPO Presenters: Robbie Hills,CEO GroupM Search APAC, 247, Australia Oliver

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Moderator Barry Smyth, SEMPOPresenters
Robbie Hills,CEO GroupM Search APAC, 24/7,
AustraliaOliver Mistry, Online Marketing
Manager, FoxtelWillie Pang, Head of Yahoo
Search Marketing, Yahoo Search Marketing
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• Lets find out whos in the session.
• You are a
• Brand Advertiser
• Agency Executive
• Direct Marketer
• Publisher /Media Owner
• Technology Vendor

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• Objectives of this session
• Search as a place to integrate
• The relationship of search to other marketing
  channels
• Wrapping marketing activities around search data
  and intelligence
• Case study examples of integrated search

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• How would rate this session
• 5 Excellent
• 4 Very Good
• 3 Good
• 2 Couldve been better
• 1 I learned nothing

This information will not be shown on screen.
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• Please provide feedback for each speaker on the
  panel by rating 1 5 with 5 being excellent
• Barry Smyth, SEMPO
• Robbie Hills, 24/7, Australia
• Oliver Mistry, Foxtel
• Willie Pang, Yahoo Search Marketing

This information will not be shown on screen.
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• To provide comments on this session please email
• Beth Etling beth_at_ad-tech.com
• Please mention the session title in your email.