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Chapter 4 The Planning and Development Process World of

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Chapter 4 The Planning and Development Process World of Resorts: From Development to Management Third Edition (424TXT or 424CIN) * Competencies for The Planning and ... – PowerPoint PPT presentation

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Title: Chapter 4 The Planning and Development Process World of


1
Chapter 4The Planning and Development Process
World of Resorts From Development to
Management Third Edition (424TXT or 424CIN)
2
Competencies for The Planning and Development
Process
  • Describe the role that developers often play in
    the creation of new resorts and what they expect
    in return for their efforts.
  • Identify the participants in the planning and
    development process and how their efforts are
    organized and coordinated.
  • Describe the five phases of resort planning and
    development and the steps taken in each phase.
  • Delineate the content, uses, and limitations of
    the resort master plan.

3
Physical Plant Team Members
  • Developer
  • Land planner
  • Architect
  • Engineers
  • Interior designer
  • Landscape architect
  • General contractor and subcontractors
  • Suppliers and manufacturers
  • Project managers
  • Technological consultants
  • Recreational facilities consultants

4
Ancillary Team Members
  • Developer
  • Feasibility consultant
  • Market and financial analysts
  • Social engineer
  • Lawyers
  • Management consultants or the resort operator
  • Government advisors

5
Purposes of the Resort Master Plan
  • Is a planning tool to provide guidance for
    decisions
  • Describes the general development concept of the
    overall resort estate
  • Used to coordinate the preparation of more
    detailed plans
  • Lays out areas earmarked for future development

(continued)
6
Purposes of the Resort Master Plan
(continued)
  • Analyzes the impact of new development on resort
    land over time
  • Includes timetables and goals for future growth
  • Establishes strategic planning policies
  • Provides reasonable certainty for investors based
    on forecast and pro forma data with detailed
    analysis

7
The Five Phases of Resort Planning and Development
  • Conceptualization, planning, and initiation
  • Feasibility analysis
  • Commitment
  • Design, layout, and construction
  • Management and operation

8
Concerns in Resort Design and Configuration
  • Design, image, and marketing
  • Lodging structures
  • Recreational facilities
  • Design of the general transportation system
  • Freestanding restaurants, snack bars, retail, and
    rental shops
  • Provision for future expansion
  • Employee housing and related needs
  • Support facilities and systems
  • Resort hotel
  • Deliveries, waste removal, security, and
    maintenance
  • Food and beverage production

9
Main Elements in a Feasibility Study
  • A general overview of the area where the project
    will be developed, including the areas economic
    climate, its political stability, travel trends
    in the area, community support, and weather
    patterns
  • A market analysis that looks at potential types
    and numbers of visitors/guests and where they
    will come from, market needs, seasonal patterns,
    and other data.
  • The physical characteristics of the site with
    particular reference to its advantages and
    disadvantages, possible alternative sites for the
    resort proposal, and the physical characteristics
    of the lodging facility projects.

(continued)
10
Main Elements in a Feasibility Study
(continued)
  • Financial information such as estimates of
    capital requirements, debt-equity leverage, cash
    flow statements, balance sheets, and income
    statement projectionsalso known as the pro forma
    statement.
  • Additional information such as import duties and
    restrictions on importation of materials needed
    for construction or operation.
  • Consensus and dissenting opinions of experts who
    have been consulted on the projects feasibility.

9
11
Elements of the Commitment Phase
  • Land assembly/site acquisition
  • Agreements from public entities for development
    and funding assistance
  • Selection of and agreements with a hotel operator
    for franchise rights, affiliation, and/or
    management assistance, if applicable
  • Obtaining development rights for the site
  • Development of the general land-use plan
  • Selection of a project architect and engineer

(continued)
12
Elements of the Commitment Phase
(continued)
  • Selection of a project developer
  • Refined project development costs, schedules, and
    drawings
  • Agreement among financing, developing, and
    operating entities
  • Obtaining necessary environmental documents and
    other governmental approvals and permits
  • Determination of ownership structure and securing
    finance

11
13
Four Conditions Covered in an EIS
  • Designation, purpose, and need of a project
  • Statement of how the environment will be affected
  • Listing of possible alternatives and mitigating
    circumstances
  • An analysis of each alternative

14
Requirements for an EIS
  • All probable environmental effects of the
    proposed action
  • Avoidable adverse impacts
  • Suggested measures for abating or eliminating
    probable adverse impacts
  • Discussion of the cumulative effects of the
    project in relation to other projects

(continued)
15
Requirements for an EIS
(continued)
  • Alternatives to the proposed action and their
    probable environmental effects
  • Assessment of the trade-offs between short-term
    effects and long-term gains through investment in
    maintenance and enhancement
  • Commitment, irreversible and irretrievable, of
    required natural resources if the proposed action
    is implemented

14
16
Characteristics of an Intense/High-Activity Type
of Resort
  • Activities and facilities located close together
  • Atmosphere of constant action and excitement
  • More hotel units, smaller rooms
  • Compact use of space
  • Greater attention to acoustical treatment
  • Small restaurants with higher turnovers

17
Characteristics of a Less Intense Type of Resort
  • A remote location away from other properties
  • Fewer hotels within the resort complex
  • Activities and facilities that are more dispersed
  • More relaxing types of activities
  • Larger-size rooms
  • More food and beverage facilities on the premises
  • Finer accommodations
  • Less attention to acoustical treatment
  • Self-containment with little need for outside
    services

18
Activities of the Project Manager
  • Initiating and administering contracts
  • Developing working drawings and specifications
  • Directing the bidding process and conducting
    negotiations with each subcontractor
  • Scheduling construction activity
  • Monitoring construction
  • Assisting in bringing in the project on time and
    on budget

19
Elements in the Final Phase of Resort Development
  • Preparation and implementation of an aggressive
    sales and marketing campaign
  • Recruitment, training, and retention of staff
  • Provision of services per negotiated agreements
  • Organization and management of each operating
    department
  • Control and reduction of operating costs and
    expenses
  • Generation of profits, maintenance of facilities,
    and enhancement of the resorts image

20
Elements of a Strategic Plan for Selling Excess
Land Holdings
  • Analysis of existing markets and tourism trends
  • Analysis of the resort in terms of its strengths
    and weaknesses
  • Strategies and programs to build on strengths and
    reduce weaknesses
  • Estimation of financial requirements and revenue
    to be derived from the proposed programs
  • Management of assets, including land, and their
    yields
  • Capital improvements and revenue impact
  • Suggested timetable for achieving objectives
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