Ruckus Launch

1
Unplugging the Digital Domicile
A New Era in Home Networks
2
The News

• First wireless multimedia system
• Reliable voice, video and data over standard
  802.11
• Patent-pending BeamFlex and SmartCast
  technologies
• PCCW becomes first customer
• Offering Ruckus systems with Netvigator
  broadband IP service
• Secures 9 million additional funding
• Sutter Hill Ventures and Investor A.B. lead new
  round

3
Introducing Ruckus Wireless

• Formed June 2004 (as Video54)
• Headquarters Mountain View, CA
• Funding 14M (two rounds)
• Investors Sequoia, Sutter Hill, WK Technology
  Fund Investor A.B.
• Employees 35
• Claim to fame First wireless multimedia
  system
• Management Alteon/Nortel Cisco Iospan VXTel
  Riverbed Fore Systems

Victor Shtrom Founder and Chief Architect
Bill Kish Founder and CTO
Selina Lo President and CEO
4
Whats All the Ruckus About?
21B
Home Networking Equipment Revenues

• Home networking is exploding
• Worldwide market will reach US 21B by 2009
• Wi-Fi usurped wired Ethernets as the network of
  choice
• IPTV and triple play inevitable
• DSL carriers must offer video service to stay
  competitive
• IPTV subs will grow from 3M today to 72M by 2010
• 90 of wireline broadband providers to offer IPTV
  by 2010
• High priority on video over IP to complete Triple
  Play
• Consumers want a single Wi-Fi network
• Eliminate wires
• Ease of moves/adds/changes
• Lower cost of ownership
• New services in the horizon, eg Vo-Fi
• Providers want hooks into home to increase ARPU
• Multimedia distribution in the home remains an
  issue
• Adds 150 to 300 for wiring installation per
  subscriber
• IP over coaxial cable, IP over in-house
  powerline, IP over Cat 5 Ethernet, IP over Wi-Fi
• Buttodays Wi-Fi doesnt cut it

9B
04
09
Source 2005
5
Whats Wrong with Todays Wi-Fi?

• Data only
• Transmit signals in all directions
• Dilutes signal energy
• Creates noise
• Inadequate range
• Spotty coverage
• Performance fluctuations
• Interference
• Other wireless devices and nearby networks
• Signal reflections off walls/ceiling, furniture
  and moving objects (people, pets)
• 10-15 percent transmission error rate is common

Conventional Wi-Fi
6
Whats the Problem at Home?
7
Bad Video the Norm Over Wi-Fi
BANDWIDTH SHARING Wi-Fi bandwidth is shared
between simultaneous applications. A single large
file transfer can stop video transmissions.
RANGE RF signals weaken with distance, 802.11
devices compensate by lowering their transmission
rate
PERFORMANCE OSCILLATION Video traffic requires
continuous, uninterrupted bandwidth. Interference
and multipath fading result in reduced and
unpredictable signal strength, coverage holes and
packet errors
MULTICAST IPTV traffic is typically transmitted
as UDP/Multicast frames and not acknowledged by
receiver. APs cant detect Wi-Fi signal quality
and transmission errors resulting in skipping,
freezing, etc.
8
Problem Solved
Introducing the First and Only Wi-Fi Multimedia
System that

• Constantly learns best signal path for each
  client device in real time
• Steers RF signals around interference
• Identifies and prioritizes traffic for
  transmission over the air
• Delivers consistent throughput, essential for
  multimedia apps
• Gives consumers the benefit of MIMO and more
  without the cost or complexity

9
What Connects to What?
Bedroom
Home Office
No MoreDead Zones
Ruckus Multimedia Wireless Router
Broadband Gateway
Family Room
Ruckus Adapter
Kitchen
IP Set Top Box or Networked TIVO/PVR
10
BeamFlex for Reliable Reach, Performance

• Patent-pending smart antennas
• Applies MIMO-diversity techniques to standard
  Wi-Fi
• Intuitive antennas (continuous learning)
• 2 to 3X range and performance increase
• Active interference rejection
• Compatible with all 802.11 standards
• Compact internal antenna array
• Capable of 63 unique antenna patterns
• Increased range and better performance in any
  direction at any time
• Expert control software constantly ranks optimum
  antenna patterns for each receiving device

Six high-gain directional antenna elements
11
How BeamFlex Works
Bedroom
Home office
Interference from neighboring network
Family Room
Ruckus Adapter
Kitchen
IP Set Top Box
12
BeamFlex Already a Top Seller

• RangeMax integrates Ruckus BeamFlex technology
• Began shipping in March
• Top product in retail MIMO-G category after
  only 90 days shipping(MobileFocus)

13
Introducing SmartCast
The First Picture Perfect Traffic Engineering
Software

• Sophisticated traffic management
• Application-aware content inspection
• Next gen quality of service (QoS)
• Traffic identification
• Automatic tagging and scheduling
• Priority queuing
• Reliable multicast for IPTV
• Remote RF monitoring

14
Who Really Cares?
CONSUMERS
CARRIERS

• Reduced churn
• Differentiated services
• Lower deployment costs
• Increased average revenue per user

• More freedom, flexibility
• More choices
• Single simplified network
• Lower installation costs

15
Go-to-Market Strategy
Integration with set top boxers
Bundling with carrier services
Licensing toequipmentmanufactures
16
Summary

• The home network is a key part of the Triple Play
• IP video services are the missing ingredient
• Users want a single Wi-Fi network for everything
• Ruckus is the first to deliver a wireless
  multimedia system optimized for multimedia
• Carriers reduce churn, decrease deployment costs
  and add incremental revenue
• Consumers now have more freedom, flexibility and
  a simple infrastructure for everything