Antioxidants and Periodontal Disease

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Predicting the Future
April 6, 1992
Antioxidants may one day revolutionize health
care. Foresees screening people through a
simple...test to assess how much damage free
radicals have done to tissue, much as patients
today are screened for high cholesterol.
Biochemist, William Pryor, director of the
Biodynamics Institute at Louisiana State
University
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The Constant Battle
Free Radicals are toxins that cause cell and DNA
damage Antioxidants combat free radicals to
prevent cell damage and maintain health
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Free Radical Sources

• Sunlight
• Stress
• Toxins
• Pollution
• X-rays
• Radioactivity
• Airline travel
• Medications
• Food additives
• Environmental Chemicals
• Synthetic materials
• Household cleaners
• Solvents
• Pesticides
• Herbicides

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Antioxidant Sources
A diet rich in FRUITS and VEGETABLES
And Nutritional Supplements
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What is Your Level?
"The amount of antioxidants that you maintain in
your body is directly proportional to how long
you will live. Dr. Richard Cutler, while
Director of the Anti-Aging Research Department of
the National Institutes of Health, Wash D.C.
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Nutritional Deficit

-
Latent Nutritional Deficit (Accumulates)
Poof
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Nutritional Deficit

Erase the Deficit
-
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Indisputable
3 Decades 30,000 Published Papers Document the
link between Free Radical Activity and Cell
Damage
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The Team
Developed at the Center for Bio-Medical Optics at
the University of Utah
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Site of Action
The Location where Free-Radicals and Antioxidants
do Battle!
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Scanner Science is Measurable
-Feb 2003
-Feb 2003 and Feb 2004
-April 2003 and April 2004
FASEB / American Society of Nutritional Sciences
-Jan 2004

• Review paper pending publication in Current
  Topics in Nutraceutical Research, May 2004

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Patents
Key Patent issued March 20, 2001 8 Patents
Total in the US, Europe and Asia
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Global Exclusive Rights
Has Global Exclusive Rights to the Technology for
the Next 15 Years
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The Biggest Revolution
The U.S. Wellness Industry is Growing at a rate
of 90 million a day And there is no end in
sight
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PROOF
The BIO-PHOTONIC SCANNER 18.8 Billion Spent
in 2003 And No One Knows if They Work or Not!
Source NBJ 2003
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Wellness Revolution Trend
Clinical Diagnosis

• Sub-Clinical Measurement

• Wait until it is too late
• Decades of Damage
• Only Options
• Surgical
• Pharmaceutical

• Identify Situations Now
• Make Course Corrections
• Remedy is Nutritional

What is the Depth of your Nutritional Deficit?
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Company NSE Pharmanex

• 1 Billion in Annual Sales
• DB 5A-1 Rating
• 20 Year Track Record
• 600 Million in Paid for Assets
• Global Seamless Comp. Plan
• 120 Million Cash in Bank
• Operating in 37 Countries
• Publicly Traded NYSE (NUS)

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Investors Business Daily
NSE/Pharmanex might have a secret weapon...It's
called the BioPhotonic Scanner  April
16, 2004
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Catch the Wave
North America
Massive LifePak Sales
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Dentist Opportunity
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Powerful New Weapons in the Fight Against
Periodontal Disease
What the latest research tells us. What it means
for your patients. What it means for you.
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Current Clinical Protocols

• Up until now, our primary clinical weapons
  against periodontal disease have been SRP,
  antibiotics, and surgery.

• Yet we know from clinical research that SRP is
  ineffective up to 40 of the time.

• And when it does work, SRP reduces pocket depths
  by a little over 1mm on average.

• SRP is topical. It does nothing to address the
  systemic nature of periodontitis.

• Antibiotics help, but they are temporary and
  ineffective in dealing with long term recurrences.

• Surgery may be effective as a last resort, but it
  is painful and expensive.

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New Adjunctive Therapy

• Up to 3 times the PD reduction of SRP alone

• Dramatic reduction in Bleeding On Probing

• Substantial Gingival Index improvement

• Results in about 30 days

• Works systemically to support the bodys natural
  immune system. Additional health benefits.

This new treatment protocol is supported by some
of the latest scientific literature so recent,
in fact, that you may not have heard about it.
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In a dramatic reversal of clinical opinion
published in the June 2002 issue of the
prestigious Journal of the American Medical
Association, the medical profession now
recognizes the value of vitamin supplements

• Suboptimal intake of some vitamins . . . is a
  risk factor for chronic diseases. Low levels of
  the antioxidant vitamins may increase risk for
  several chronic diseases. Most people do not
  consume an optimal amount of all vitamins by diet
  alone. It appears prudent for all adults to take
  vitamin supplements.
• We recommend that all adults take a
  multivitamin daily.

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What research is there that has linked
antioxidants, free radicals, and periodontitis?

• Over 200 studies and clinical trials have clearly
  established the close relationship between
  antioxidants, free radicals and periodontal
  disease. No known studies have been found that
  contradict findings.
• Studies conducted around the world over the past
  10 years
• Renowned institutions, university dental and
  medical schools, and private industry

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The largest research effort to date on this
subject

• Using data collected from over 9,862 subjects,
  Dr. Grossis team examined serum levels of
  antioxidant nutrients and their relationship to
  periodontal disease. Results showed that
  selenium has the strongest association with gum
  disease, with low levels increasing the risk by
  13-fold. Low levels of vitamins A and C,
  a-carotene, and b-crytoxanathin also increased
  the risk.
• Article published Summer 1999
• University of Buffalo
• Archived at www.research.buffalo.edu

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The link is confirmed for the first time in 1999.

• Oral biologists from the University of
  Buffalos School of Dental Medicine have shown
  for the first time that a diet low in antioxidant
  vitamins can increase the risk of developing gum
  disease. The findings have implications beyond
  gum disease, since bacteria from gum infections
  have been shown to play a role in heart disease,
  lung disease, and diabetes, in addition to
  destroying gum tissue and bone.
• Article published Summer 1999
• University of Buffalo
• Archived at www.research.buffalo.edu

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Low antioxidant levels are a risk factor for
perio disease

• What is clear is that low levels of most
  antioxidants are a risk factor for periodontal
  disease and infection. Free radicals are
  released as a result of bacteria clearance and
  killing. Periodontal tissue depends on natural
  antioxidants to overcome this oxidative stress
  and maintain homeostasis. When antioxidants are
  depleted, the ability of gum tissue to overcome
  oxidative stress, maintain normal tissue, and
  control the bacterial damage appears to be
  compromised.
• Sara Grossi, DDS
• Senior Research Scientist
• University of Buffalo
• School of Dentistry and Medicine

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People with periodontitis have low antioxidant
levels

• People with chronic periodontitis have low
  levels of the protective antioxidant glutathione,
  reported researchers in the December 2002 issue
  of Molecular Pathology.
• Researchers concluded that glutathione might be
  beneficial when used as a supplement to help
  prevent chronic periodontitis and might be able
  to assist in the healing process.
• JADA, Vol. 134, January 2003

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Free radicals can destroy perio tissues and
facilitate bone resorption

• In aggressive and chronic forms of
  periodontitis, the predominant inflammatory cells
  within the connective tissues appear to be
  functionally activated and exhibit increased
  production of free radicals. These molecules are
  capable of inducing periodontal tissue
  destruction, and are associated with osteoclastic
  bone resorption.
• Professor I L C Chapple
• Unit of Periodontology
• School of Dentistry
• University of Birmingham

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Low antioxidant levels are both local and systemic

• This is the first reported investigation of
  possible differences in GCF antioxidant capacity
  between periodontal health and disease. The
  results from this cross sectional study show that
  local, GCF total antioxidant capacity is
  significantly decreased in patients with
  periodontal disease. Furthermore, this local
  decrease was reflected systemically by lower mean
  antioxidant capacity in plasma from patients with
  periodontitis.
• Professor I L C Chapple
• Unit of Periodontology
• School of Dentistry
• University of Birmingham

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Antioxidants Supplements Produce Dramatic Results

• A 60-day, double-blind clinical study conducted
  at Loma Linda University in 2000 gave antioxidant
  vitamin supplements to subjects with various
  levels of periodontitis.
• After just 30 days, the actual pocket depth (PD)
  reduction was
• Baseline PD PD Reduction
  Percentage
• 4mm .934 23.3
• 5mm 1.705 34.1
• 6mm 2.807 46.8
• 7mm 3.125 44.6
• Bleeding virtually stopped.
• Gingival Index improved markedly.

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Lets Review the Science

• Periodontal disease is a systemic disease that
  manifests in the oral cavity.

• Periodontal disease has now been linked to oral
  cancer, heart disease, stroke, lung infections,
  pre-term and low birth weight babies,
  osteoporosis, and other chronic diseases.

• Free radicals play an important destructive role
  in the development and progress of periodontitis

• Antioxidants neutralize free radicals in body
  tissues

• Patients with periodontitis tend to have lower
  antioxidant capacity both locally and
  systemically

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Lets Review the Science

• Patients with low levels of certain vitamins and
  minerals have up to a 13-fold greater risk of
  periodontitis

• Antioxidant vitamin supplements that work
  systemically to support the immune system may
  help fight the disease and aid in the healing
  process

• Certain natural antioxidant compounds actually
  kill the bacteria that play an important role in
  chronic periodontitis

• Rapid and dramatic improvements in periodontal
  tissues is possible through antioxidant vitamin
  supplementation

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How does antioxidant supplementation compare with
antibiotic therapy?
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Locally Applied Antibiotics

• Arestin is a tetracycline derivative antibiotic
  product with a 90 market share for locally
  applied antibiotic (LAA) treatment of periodontal
  disease.

• It does not work systemically.

• Temporary effect (14-28 days)

• Typical patient cost is 25 to 30 per pocket.

• Multiple treatments per site may be necessary.

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Antioxidants or Antibiotics?

• Mean Pocket Reduction (mm) over 9-month clinical
  trial
• Baseline PD gt5mm gt6mm gt7mm
• SRP alone 1.08 1.05 0.98
• SRP Arestin 1.32 1.46 1.99
• Antibiotic Impact 0.24mm 0.41mm 1.01mm

Actual Pocket Reduction (mm) in first 30 days of
clinical trial Antioxidants w/out
SRP 1.71mm 2.81mm 3.1mm Increase vs. SRP
alone 58.3 167.6 216.3 Data compiled from
February 2003 issue of Compendium, a
peer-reviewed dental industry journal, and Loma
Linda University clinical trial press release
dated April 2001.
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Antioxidants or Antibiotics?

• Side-by-side Comparison
• Antibiotics Antioxidants
• Reported Time Period 9 months 30 days
• SRP 1 time None
• PD reduction (gt5mm) 1.32mm 1.71mm
• Percentage over SRP alone 22.2
  58.3
• PD reduction (gt6mm) 1.46mm 2.81mm
• Percentage over SRP alone 35.2
  167.6
• Mean no. of sites treated / pat. 30.7 (3x)
  ALL
• Total cost of treatment 2,303 SRP
  50-75
• Data compiled from February 2003 issue of
  Compendium, a peer-reviewed dental industry
  journal, Loma Linda University clinical trial
  press release dated April 2001, and other sources.

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So what should you do?

• More than 90 of systemic diseases reveal signs
  and symptoms in the mouth. Most patients see
  their dentist on a regular basis more frequently
  than they do their physician. We are in a unique
  position to help our patients. Our mission as
  general dentists is no longer merely to wipe out
  dental decay but to correct diseases in the mouth
  so that the patients overall health also
  benefits.
• David A. Tecosky, DMD, MAGD

General Dentistry, a peer-reviewed Journal of the
AGD, Dec. 2002
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Recommended new clinical protocol

• For all patients with gingivitis, bleeding gums,
  bone loss, and early to advanced chronic
  periodontitis

As an adjunctive therapy to be used with SRP,
immediately prescribe a pharmaceutical-grade
antioxidant supplement with clinically determined
proper ratios of vitamins, minerals,
bioflavonoids, and a full complement of
antioxidant compounds backed by actual scientific
clinical studies. The clinical studies supporting
this product should verify the products ability
to raise antioxidant capacity levels and to
reduce lipid peroxidation.
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• The only product
• clinically proven to raise antioxidant levels

LifePakTM
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Why LifePakTM?

• LifePakTM is the ONLY multi-vitamin supplement of
  its kind to have 2 double-blind, placebo
  controlled, clinical trials that show clinically
  significant improvements in antioxidant capacity
  and lipid peroxidation.
• LifePakTM is the 1 rated comprehensive
  antioxidant vitamin supplement by the industry
  watchdog group, Supplement Watch.
  (www.supplementwatch.com)
• LifePakTM is the 1 selling antioxidant vitamin
  supplement in the world (global basis)

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The science behind LifePakTM

• The first multi-vitamin mineral supplement to
  show antioxidant and cardiovascular benefits in
  double-blind studies
• 424 scientific studies cited in LifePakTM
  Scientific Product Review for Healthcare
  Professionals
• LifePakTM contains more than 40 antioxidant
  vitamins, minerals, flavonoids, carotenoids, and
  other compounds clinically proven to scavenge
  free radicals

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The science behind LifePakTM
LDL Protection

• b-Carotene

LifePak improved antioxidant status and
protection of LDL against free radical
damage. Smidt CR, Seidehamel RJ, Devaraj S,
Jialal I. The Effects of a Nutritionally Complete
Dietary Supplement (LifePak) on Antioxidant
Status and LDL-Oxidation in Healthy Non-Smokers.
FASEB Journal Vol.13 No.4, p.A546, March 1999.
Vitamin E
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Why LifePakTM?

• LifePakTM costs about 60 per month when
  purchased on the companys automatic delivery
  rewards program (ADR). 20-30 rebate for ADR
  customers.

Special formulations of LifePakTM for Women,
LifePakTM Prime for adults over 40, and Pre-Natal
LifePakTM are also available.
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LifePakTM works.
You can prove it yourself.
LifePak augments the entire antioxidant defense
system. The effect can easily be demonstrated
using the BioPhotonic Scanner.
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Clinical Study Results
Chart shows increase in Body Defense Scores as
measured by the BioPhotonic Scanner for people
taking LifePak daily.
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The BioPhotonic Scanner is a practice builder!

• The scanner is high tech. It is unique.
  Patients will talk about it. It sets you apart
  from all the rest.

• The scanner provides patients with a valuable
  insight into their personal antioxidant network
  status.

• The desire to measure personal progress keeps
  patients coming back to your practice.

• The ability to monitor antioxidant status keeps
  them on the product long-term.

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Why Pharmanex?

• ONLY Pharmanex has the BioPhotonic Scanner that
  can actually measure the levels of certain
  antioxidants in human tissue.
• By obtaining a Body Defense Score (BDS) using the
  scanner, a consumer can readily discover whether
  or not his / her immune system is working
  optimally, and if their supplements are actually
  doing anything.

Pharmanex was the only supplement company to
qualify as an official sponsor of the US Olympic
Team. All Pharmanex products had to pass
rigorous tests by an independent lab before
acceptance.
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Why Pharmanex?

• Pharmanex offers a 100 Money Back GUARANTEE that
  LifePak will increase the antioxidant capacity of
  every individual who takes the product for at
  least 60 days.

• Pharmanex is part of a publicly traded billion
  dollar company that is profitable, carries a 5A1
  Dunn Bradstreet rating.

• Pharmanex offers many other high quality
  nutritional supplements in addition to LifePak.

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Why Pharmanex?

• All Pharmanex formulations are based on solid
  scientific research and clinical trials.
• Pharmanex employs over 79 PhDs who perform
  ongoing research and clinical trials.
• The Scientific Advisory Board at Pharmanex
  includes some of the worlds leading experts in
  the fields of nutrition, biology, medicine, and
  antioxidants.

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What we know

• SRP Antioxidants fight the disease both locally
  and systemically

• Patients may receive other health benefits from
  taking antioxidant supplements

• Antioxidant supplementation is safe, cost
  effective, and supported by a growing body of
  research.

• Patients in clinical trials with quality
  antioxidants have demonstrated remarkable, and
  possibly unprecedented periodontal status
  improvement.

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Why you should prescribe antioxidants

• Because your patients deserve the best treatment
  options clinically available.

• Because the scientific literature supports the
  efficacy of antioxidant therapy protocols as
  effective adjunctive treatment modalities.

• Because SRP alone is ineffective up to 40 of the
  time. When it does work, it provides marginal
  clinical improvement. Topical only.

• Because antioxidant supplementation works with
  SRP to battle periodontitis from within.

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Why you should prescribe antioxidants

• Because LAA therapy does not address the systemic
  nature of periodontal disease.

• Because LAA treatment is expensive, temporary,
  and marginally effective relative to antioxidants.

• And, because your practice can make money by
  doing the right thing for your patients.

• Generate passive, leveraged income

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How much money can there be in prescribing
antioxidants?

• Primary Assumptions
• Patient scans / day 4
• Acceptance Rate 75
• ADR Average Order 62.70 (LP Tegreen)
• Annual Attrition Rate 50
• Annualized NET in mo. 12 111,638
• Staff Bonus _at_ 20 22,328
• Practice NET PROFIT 89,310
• Additional assumptions available upon request.
  Each practice results will vary according to
  individual efforts and promotion abilities.

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Wait. It gets better . . .

• This income stream can continue to grow each year
  as more and more new and existing patients get on
  the LifePak program.

• Furthermore . . . MINIMAL Doctor time is
  required. This program works almost entirely
  through your hygiene dept.

• And best of all . . . That income can continue on
  into your retirement. Imagine that. Being paid
  for years into the future because you did the
  right thing for your patients today.
• Each practice results will vary according to
  individual efforts and promotion abilities.

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Review

• Biophotonic Scanner Proven Science
• Capture fastest growing economic trends

• Third party validated products from solid company

• Direct Dental application set yourself apart

• Leveraged Income stream