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Sunil Mittal


Sunil Mittal A Case Study Introduction Sunil Bharti Mittal, born October 23, 1957 is an Indian businessman. Son of a politician, Sunil Mittal is from the town of ... – PowerPoint PPT presentation

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Title: Sunil Mittal

Sunil Mittal A Case Study
  • Sunil Bharti Mittal, born October 23, 1957 is an
    Indian businessman.
  • Son of a politician, Sunil Mittal is from the
    town of Ludhiana in Punjab.
  • A former student of Harvard Business School
    graduated from Punjab University.
  • Son of a parliamentarian.
  • Founder, Chairman and Managing Director of Bharti

Entrepreneurial Ventures
  • A first generation entrepreneur.
  • Started his first business in 1976 at the age of
    18 with a capital investment of Rs 20,000
    (US1500) borrowed from his father.
  • First business was to make crankshafts for local
    bicycle manufacturers.
  • Closed in 1979 and moved to Bombay importing a
    variety of products -- steel, brass, zinc, zip
    fasteners and plastics.

Entrepreneurial Ventures
  • Started a full-fledged business selling portable
    generators imported from Japan in 1982.
  • First to bring portable generators to India.
  • Government banned the import of generators as two
    Indian companies were awarded licenses to
    manufacture generators locally and Sunil had to
    close is business.

Entrepreneurial Ventures
  • 1982 - First Step in Telecom
  • Introduced the push button phones to India, ,
    replacing rotary phones.
  • Bharti Telecom Limited (BTL) was incorporated.
  • Entered into a technical tie up with Siemens AG
    of Germany.
  • 1990s - Started making fax machines, cordless
    phones and other telecom gear.

Entrepreneurial Ventures
  • 1992 - Turning Point.
  • Awarding of licenses for mobile phone services
    for the first time by Indian Govt.
  • Secured rights to serve New Delhi.
  • 1995, Bharti Cellular Limited (BCL) was formed to
    offer cellular services under the brand name
  • Instrumental in bringing down the high STD/ISD,
    cellular rates in the country by rolling the
    countries first private national as well as
    international long-distance service.

Entrepreneurial Ventures
  • 2001- Entered into a joint venture with Singapore
    Telecom International for a 650-million
    submarine cable project.
  • Countries first ever undersea cable link
    connecting Chennai in India and Singapore.
  • Bharti Enterprises went public in 2002.
  • Airtel - Indias largest integrated and the first
    private telecom services provider with a
    footprint in all the 23 telecom circles.

Entrepreneurial Ventures
  • Entry into Finance Sector.
  • July 2007  - Joint venture between Bharti
    Enterprises and AXA Group of France. (world
    leader in financial protection and wealth

Entrepreneurial Ventures
  • Retailing - November 2006, Sunil Mittal struck a
    joint venture deal with Wal-Mart, the US retail
    giant, to start a number of retail stores across
  • Launched neighborhood format stores called "Easy
    Day". The stores are a one stop shop to cater to
    every familys day-to-day needs.

Entrepreneurial Ventures
  • Launched the Bharti Airtel's Digital TV.
  • Partner with Narayanamurthy's Infosys
    Technologies to DTH service.
  • Bharti Realty Private Limited - the in-house Real
    Estate Arm for Bharti Group - facilitates by
    extending support to the Group Companies for
    Identifying, Developing and Maintaining Quality
    Real Estate in line with their Business Models.

Philanthropic activities
  • Joined hands with the All India Football
    Federation and pumped in over a hundred crore
    rupees to help the country attain global
    standards in the sport.
  • First step, the telecom company will start a
    world-class football academy, to be named
    'Bharti-AIFF Academy.
  • Wants a "football revolution" in the country and
    is ready to invest "any amount of money.

Philanthropic activities
  • Bharti Foundation
  • Set up in the year 2000 with the vision, To help
    underprivileged children and young people of our
    country realize their potential.
  • Initiated a School Improvement Program (SIP),
    where it works with government schools.
  • In the process of setting up pre-primary and
    primary level schools under its Satya Bharti
    Schools program.

Philanthropic activities
  • Joined hands with Indian Institute of Technology
    (IIT) Delhi to establish the Bharti School of
    Telecommunication Technology and Management
  • Has committed Rs 20 crore towards BSTTM.
  • Students enrolling in the institute, are
    completely funded by the the Bharti Foundations.

Key learnings
  • Ability to take decisions amidst uncertainties is
    at the root of new leadership paradigm. Sunil
    Mittal is first to enter many sectors of the
    business, which involves the risk of
    uncertainties. Here it is his vision of the
    entrepreneur that makes him successful.
  • In this era of me-too products that flood the
    market place, the key to survival and success of
    an innovation is speed to market. Sunil Mittals
    company Bharti has followed it by coming into the
    retail sector, insurance sector, and finance
    sector and now in the entertainment sector.

Key learnings
  • Out-of-the-box thinking is one of the essentials
    of new leadership.
  • Managing the current as well as future breed of
    volatile customers, reading their mind and
    predicting the future consumption trend.