Implementing a New Web Governance Model

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Implementing a New Web Governance Model

• Presented to the
• Web Content Managers Workshop
• 09/21/2005

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Agenda

• Making the Case for Web Governance
• The OCC Web Governance Model
• Tips for Implementing a New Governance Structure

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Making the Case for Web Governance

• Establish Web Governance as a best practice
• Show the value of governance to effective web
  program management

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Making the Case for Web Governance

• OCC Web Benchmarking Study/Web Requirements
  Analysis
• Reviewed governance structures at federal
  agencies with best in class web sites that were
  similar in organizational type, size, and
  structure.
• Conducted Web governance studies review
• Reviewed best practice information from web
  associations
• ICGI, World Organization of Web Masters, American
  Association of Web Masters, International Web
  Masters Association
• Conducted requirements analysis on web sites
• Identified governance related problems
• Developed recommendations based on findings

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Making the Case for Web Governance

• Benchmark Findings
• Most common organization is a centralized unit
  under public affairs
• Target Benchmark Staff Size is 5
• Contractors provide support for routine and
  recurring tasks
• Councils provide forum and structure for content
  contributors
• Minimal transition periods are possible however,
  organizations continue to evolve over time
• Top management support is essential

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Why Formal Governance?

• Requirements Analysis Findings
• Informal governance results in
• Lack of site and content ownership
• Lack of a strategic Web vision and plan that is
  coordinated with OCCs mission and priorities
• Lack of efficient and effective content
  management practices
• Inefficiencies in Web platform management
• Inadequate Web site presentation and usability
• Low customer satisfaction

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Why Formal Governance?

• Requirements Recommendations
• Institute a governance structure to enable
• Organizational ownership for the Web sites and
  content
• Audit trails for Web decisions
• Efficient and effective compliance
• Effective day-to-day management of the sites
• Development and enforcement of relevant Web
  standards and policies
• Alignment with OCCs strategic business
  objectives and customer needs
• Measurably improve user performance and
  satisfaction
• Enable organizational change necessary to
  implement WOF

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Making the Case for Web Governance

• Web Activities w/out Governance
• Reactive
• Uncoordinated
• Random
• Inefficient
• Undocumented
• Pent up demand
• Chaos
• Situational
• Web publishing as burden

• Web Activities w/ Governance
• Pro-Active
• Coordinated
• Strategic
• Efficient
• Documented
• Satisfaction
• Order
• Standardized
• Web publishing as a service

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OCC Web Governance Model
0000EA
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Tier One Web Executive Board
Web Executive Board Tier One

• The Web Executive Board (W.E.B.) provides the
  highest level of ownership and oversight,
  ensuring that Web activities are closely aligned
  with the OCCs priorities. This committee also
  provides a mechanism for executive attention to
  specific Web issues as needed.

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Tier Two Web Steering Committee
Web Steering Committee Tier Two

• The Steering Committee provides global web
  strategy planning. This committee also escalates
  issues and information to the Executive Committee
  as needed.

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Tier Three Working Groups
Web Working Groups Tier Three
Functional Working Groups
Platform Working Groups

• Functional Working Groups
• Address cross platform issues regarding content,
  applications, standards and processes are
  identified and addressed.
• Platform Working Groups
• Ensure platform strategy planning, cross agency
  involvement in web development, and priority
  setting for sites.

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• As-is system results in
• Uncoordinated Efforts
• Random requests
• Inefficient processing
• Non-strategic response

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• Formal Governance Facilitates
• OCC Strategic Response/Planning
• Coordinated Action
• Publishing Efficiencies
• Pro-Active Response

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Tips for Implementing Effective Web Governance

• Develop a Governance Straw man based on best
  practice findings
• Acquire Senior Level Buy In/Input to model and
  plan for roll-out
• Ensure collaborative model and cross agency
  participation at right levels
• Implement in phases
• Charter Teams and Committees clearly articulate
  roles, responsibilities and benefits
• Ensure participation is meaningful
• Ensure flexibility and adaptability
• Tie into existing organizational governance
  structures