Title: Corporation Bank Presentation by : Shri B. Sambamurthy
1Corporation Bank
Presentation by
Shri B. Sambamurthy
Chairman Managing Director
Welcome
Segmentation and Differentiation Blurred to
Focused
2LIFE STYLE
3All Customers are not the same
Corporation Bank
4One size does not fit all
Corporation Bank
5Effective way of meeting Customer Needs
Corporation Bank
6Do we know tomorrow's opportunities ?
Corporation Bank
7Do we know future needs of Customers ?
Corporation Bank
8MRP VS EMI
9WHERE DOES SEGMENATION START?
10LIVING STANDARDS
11CHIEF INISGHT OFFICER
12GENDER SEG AND MICRO FINANCE ACROSS STATES
13What are the objectives ?
- Cross Sell
- Retain
- Improve customer profitability
Corporation Bank
14Why Segmentation Product Profitability to
Customer Profitability
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15Market Share ? or Wallet Share ?
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16Bank Branch Financial Supermarket
From Electricity bills to Selling Gold
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17Differentiation In Commoditised world
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18CONVERGENCE OF TELCO,BKG AND LOGISTICS
19Belief level Segmentation
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20- Customers
- Life time value
- Life Cycle
- Life Style
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21SEGMENTATION Evolution Strategies
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22- Traditional way
- Move towards best Practice
- Strategic Tiering
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23Banking Trend Demographic Variables To Psychograph
ics
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24Segmentation Behavior based vs Value based
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25 What drives Banking Product Purchasing
decision ?
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26Consumer Beliefs Drive Consumer Behavior
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27Strategic Tiering
Tier I strategic Partnership
Tier II Major Provider Relationship
Tier III Diversified Relationship
Tier IV Niche relationship
Tier v Transactional/ competitive relationship
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28 Measure on Multiple Dimension
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29 Segmentation Development Exercise
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30What Next ? Operationalisation
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31Segmentation is a Journey
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32Customer Differentiation Vs Social Mandate
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33Thank You
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