Wireless Networks B2B E-Commerce

1
Wireless NetworksB2B E-Commerce

• Rui Li
• Shamit Mehta
• Srinath Nagarajan
• Theo Nicholas
• Preethi Parameswaran

2
Wireless Tomorrow!!!
One-click transactions navigational
aids event-driven transactions online auction
stock trading travel reservations
2002
Mobile eCommerce
2000
Email Instant Messaging Travel Updates Yellow
Pages
Mobile information
Today
Voice
Mobile voice communication
3
Growth of Wireless Technology

• Increase in revenues from 600 M in 1999 to 4 B
  in 2000
• 60 B will be spent on wireless services by 2005
  (Forrester)
• 20 million wireless patrons by 2003 U.S Dept of
  Commerce

Growth in wireless subscriber base - Source
Forrester
4
Major Industry Players

• Wireless Handset Providers Carriers
• Qualcomm AT T
• Nokia MCI WorldCom
• Ericsson Sprint PCS
• Network Infrastructure Portals and Content
• Ericsson Lycos
• Motorola Yahoo
• Lucent
• B2B Online Wireless players Hardware Providers
• Aether systems Hewlett Packard
• Aloha networks Intel
• Infospace.com NEC

5
Dual Focus in Wireless/B2B

• Wireless equipment/service providers selling to
  businesses online
• OUR FOCUS!
• Wireless Technology enabling E-commerce
  transactions
• Wireless is revolutionizing corporate
  communications both internal and external!

6
Top Industry Players (Restricted to our focus)

• Qualcomm
• Nokia
• Ericsson
• Motorola

7
Exclusive Sample Pages
QUALCOMM - We like ideas
NOKIA - Connect with masses and reach individual
lives
MOTOROLA - Consumer catalog the power in your
hands
8
B2B Wireless Customers
Not-For-Profit
For-Profit

• Service
• Manufacturing
• Financial

• Hospitals
• Government
• Military
• Universities

9
Wireless Value Added Services

• Automated network assembly procedure using
  e-commerce
• Unified customer service
• ability to use one billing system to deliver
  multiple communication services
• Easy to track, manage and bill mobile services
• Bundled technologies to get into IP world
• E.g. Motorola - Cisco partnership
• Instant messaging
• Provide store forward functionality
• Interoperability between multiple platforms
• Message anyone,anywhere,anytime,any device,on
  any network
• Comprehensive technical support
• Extended warranty services
• Security features embedded in wireless equipment
  for secure transactions

10
Attracting Retaining Customers

• Incentives to existing customers
• Reduced prices, Broaden coverage
• Simplified buying process
• Enhanced personalization features
• Premier pages for online customers
• Additional product features
• Caller-id, optional minute plans
• Ability to switch providers due to shorter
  service contracts
• Personalized buying experience through new
  retailing strategies
• e.g. suggestion of phone service package to
  suit users needs
• Ability to reset phones interface from
  professional to personal mode
• Better customer service

11
Some Existing Strategies

• Providing bundled services such as mobile data
  and voice integration
• Differentiate product offerings and increase
  customer retention rates through personalization
• e.g. Email notification on wireless equipment
• Tailored product for specific user groups
• e.g. Samsung phone with Palm Computing interface
  will attract business customers
• Convergence of various technologies
• Messaging/multimedia conferencing allow people to
  work faster over time
• Provides corporate volume discounts

12
Competitive Advantage of Wireless Companies

• Control over location based technologies/databases
  
• This will drive subscriber growth as new
  customers flock to wireless networks for personal
  and safety reasons Forrester
• Superior Technology
• Linking existing website to call center
• Computer Telephony Integration enables call
  center to perform at peak efficiencies while
  delivering the best in class service
• Integrate systems to simplify operations and
  create smooth transitions for consumers

13
Issues

• Emerging technology very uncertain where it is
  heading
• WAP, 3G, cdma2000, W-CDMA
• Challenges in moving towards wireless Internet
• Pricing and billing high-speed data services e.g.
  per minute or per kilobyte
• Basic business model whether to develop
  wireless portal or establish partnership with
  Internet companies
• Recognizing market niche within each business
  service with different communication needs

14
Proposed Strategies

• Present voice switching
• Future
• Bundle voice and data services
• Provide high speed internet access and
  transactional web based services
• Present customized content and interactive
  services to customers on users mobile equipment
• Develop new partnerships and pricing models in
  order to deliver highly relevant content to users
• Fixed wireless for homes, offices and other net
  connected control points
• e.g. operating appliances through wireless

15
Proposed Strategies (Continued)

• Future
• Should target businesses such as American
  Express, biztravel.com to co-market and
  distribute WAP phones and develop travel focused
  content like flight updates, driving instructions
  etc.
• Update customers continually about coverage
• Provide customers with easy access to data.
• Form partnerships with interface companies (e.g.
  Nokia with Geoworks) to provide simple and
  flexible interfaces
• Integrate wireless phones with existing landlines
• e.g. mobile phone while at home becomes a land
  phone