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STRENGHTENING SOCIAL DIALOGUE IN THE TOURISM INDUSTRY

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Challenges facing the Tourism Industry Mr. Josef Bugeja Secretary for the Hospitality and Food Section TOURISM IN EUROPE European countries recorded in excess of ... – PowerPoint PPT presentation

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Title: STRENGHTENING SOCIAL DIALOGUE IN THE TOURISM INDUSTRY


1
STRENGHTENING SOCIAL DIALOGUE IN THE TOURISM
INDUSTRY
  • Challenges facing the Tourism Industry

Mr. Josef Bugeja Secretary for the Hospitality
and Food Section
2
TOURISM IN EUROPE
  • European countries recorded in excess of 440
    million visitor arrivals in 2005. An even greater
    amount of tourism activity occurs in the form of
    domestic tourism and day trips.
  • Tourism, directly and indirectly, accounts for
    around 10 of European GDP and 20 million jobs.
  • Tourism must have a special relationship with the
    environment and society. This is because of its
    unique dependency on quality environment,
    cultural distinctiveness and social interaction.
  • Tourism can be a tool to aid or drive
    regeneration and economic development as well as
    enhancing the quality of life of visitors and
    communities.
  • Making tourism more sustainable will contribute
    significantly to the sustainability of European
    society.

3
TOURISM IN MALTA
  • The tourism industry in Malta is one of the core
    pillars of the local economy and is facing
    serious challenges.
  • Tourism supports 27 of the total employment in
    Malta, amounting to more than 41,000 jobs.
  • Therefore the need to secure business not only
    through competitive prices but also through
    excellent service is paramount.
  • When an employer invests in training and
    excellent working conditions for his employees,
    he will be investing in his own enterprise.
  • For all stake holders to succeed in our goals we
    must re-introduce the service culture.

4
ECONOMIC PROSPERITY
  • To ensure the long term competitiveness,
    viability and prosperity of tourism enterprises
    and destinations.
  • To provide quality employment opportunities,
    offering fair pay and conditions for all
    employees and avoiding all forms of
    discrimination.

5
SOCIAL EQUITY AND COHESION
  • To enhance the quality of life of local
    communities through tourism, and engage them in
    its planning and management
  • To provide a safe, satisfying and fulfilling
    experience for visitors, available to all without
    any discrimination

6
ENVIRONMENTAL CULTURAL PROTECTION
  • To minimize pollution and degradation of the
    global and local environment and the use of
    scarce resources by tourism activities.
  • To maintain and strengthen cultural richness and
    biodiversity and contribute to their appreciation
    and conservation.

7
  • Key challenges for the tourism industry

8
THE RIGHT CONDITIONS FOR SUCCESSFUL TOURISM 1
  • There are a number of key requirements for
    successful tourism enterprises and destinations
    that should be met if sustainable tourism is to
    be achieved. These include
  • Safety and security. The basic rights of the
    tourist must be met including safety of
    transport and tourism facilities, food hygiene,
    water and air quality, freedom from crime and
    exploitation, etc.
  • Quality of facilities and services. This should
    be of a level that meets or exceeds visitor
    expectation. Reliability of information.
    Information for tourists and stakeholders engaged
    in tourism should be accurate and helpful.

9
THE RIGHT CONDITIONS FOR SUCCESSFUL TOURISM 2
  • Effective market access. Enterprises and
    destinations should be readily able to reach and
    communicate with prospective visitors.
  • Supportive business environment. Regulatory
    frameworks and business services should provide
    fair and supportive conditions for enterprise,
    creativity and innovation.
  • The right to take holidays. Collectively agreed
    rights for workers to paid annual leave and
    limitation on working time are an important
    precondition for tourism.

10
Anticipating and keeping abreast of change
  • Environmental changes, notably climate change.
    These will affect demand patterns and future
    conditions and challenges for sustainable
    development in destinations.
  • Technological change. This can have a major
    effect on environmental impact and possible
    solutions available in the future, like faster
    air transport.
  • Market trends and changes. Changes in source
    markets, demographics, visitor profiles, tastes
    and motivations all have a bearing on the
    industry
  • Political, economic and social changes. These can
    affect the context and attitudes to tourism and
    sustainability in source markets and in
    destinations.

11
Challenge 1 Reducing the seasonality of demand
  • Appropriate action to strengthen the appeal of
    the off-season as against the peak includes
  • Adjusting target market selection towards
    non-seasonal markets (e.g. business tourism,
    non-family segments and certain niche markets
    like golf, sport training and long stay for
    senior citizens)
  • Innovative product development, packaging, events
    and promotion in the off-season. This could
    include price differentials and incentives.
  • Action should also be taken to influence the
    demand patterns at source, including if possible
    the re-scheduling and spreading of school
    holidays and encouraging employers to enable
    flexible leave taking.

12
Challenge 2 Tourism transport
  • 97 of all tourists use air transport to reach
    Malta
  • Low cost air lines
  • Cruise liners
  • Market trends show that people are opting for
    frequent but shorter holidays
  • Easy access to reach your destination

13
Challenge 3 Maintaining and enhancing community
prosperity and quality of life, in the face of
change 1
  • Tourism has significant power to change the
    character and prosperity of the places where it
    occurs. The challenge is to manage this change in
    the interests of the well being of the community.
  • As such, this is directly relevant to improving
    income and strengthening the conditions of decent
    jobs as well as improving environmental aims

14
Challenge 3 Maintaining and enhancing community
prosperity and quality of life, in the face of
change 2
  • On the other hand any development associated with
    tourism, can alter the character of the country.
  • It can also result in spreading urbanization (or
    sporadic development) leading to loss of local
    amenity and green space.
  • Changes in property values can threaten quality
    of life for local people.

15
Challenge 4 Minimizing resource use production
of waste
  • Tourism can be a significant and at times
    profligate user of environmental resources.
  • The use of water is a major concern.
  • Minimizing energy consumption (for example in
    air-conditioning and heating) and encouraging the
    use of renewable sources and improved technology.
  • Promoting and facilitating the reduction, reuse
    and recycling of materials.
  • Water quality, including the efficient treatment
    of sewerage, avoiding discharge into marine and
    river environments.
  • Air quality and reducing/managing litter.

16
Challenge 5 Conserving and giving value to
natural and cultural heritage 1
  • Natural and cultural assets of importance to
    tourism include
  • The quality and variety of natural landscapes
  • Cultural landscapes, shaped by man, in which
    Malta is especially rich
  • Individual historic and cultural heritage sites
  • Biodiversity flora and fauna, both terrestrial
    and maritime
  • Living culture and local distinctiveness arts,
    crafts, cuisine, language events and festivals.

17
Challenge 5 Conserving and giving value to
natural and cultural heritage 2
  • Striking balance between development from
    tourism itself and conserving the natural and
    cultural heritage.
  • Damage from over-use by tourists.
  • Appropriate designation of protected areas.
  • Strengthening the relationship between protected
    areas and local tourism interests.
  • Adopting visitor management plans to ensure that
    tourism does not damage natural and cultural
    resources.

18
Challenge 5 Conserving and giving value to
natural and cultural heritage 3
  • Pursuing ways of increasing contributions to
    conservation and management from visitors, the
    tourism sector and other enterprises benefiting
    from tourism.
  • Supporting conservation activity on individual
    sites and private land, including the restoration
    of heritage buildings and the maintenance of
    traditional landscapes and habitats.
  • Strengthening the development and promotion of
    local products and services based on natural and
    cultural heritage, including traditional crafts,
    local produce and other elements of local
    distinctiveness

19
Challenge 6 Making holidays available to all 1
  • Everyone should have access to tourism, including
    young people, students, families people with
    special needs and senior citizens.
  • Two principal challenges to address are
  • Physical disability. This includes the high
    proportion of citizens affected by mobility.
  • Economic disadvantage, which exists in all
    countries.
  • Pursuing specific schemes to facilitate and
    encourage holiday taking by people on low
    incomes, such as the holiday voucher systems run
    in some countries based on tax incentives and
    involving governments and operators.
  • Encouraging employers to cater for groups of
    people with special needs and senior citizens.

20
Challenge 6 Making holidays available to all 2
  • Relevant action includes
  • Encouraging policies and actions to support
    social tourism at all levels.
  • Raising enterprise awareness of the size of the
    market and the economic advantages
  • Ensuring universal adherence to workers leave
    entitlement, safeguarding this aspect of social
    security guaranteed by the International Labour
    Organization
  • Designing and adapting tourism facilities and
    sites to meet requirements for physical
    disability.
  • Improving information relevant to disabled
    people and under-privileged groups.

21
Challenge 8 Improving the Quality of Tourism
Jobs 1
  • In tourism, employees provide an integral part of
    the customer experience, and it is the same
    employees that can provide a competitive
    advantage.
  • There must be something unique in the skills,
    know-how and behavior of those working in the
    industry to enable the country to distinguish
    itself from other competing locations.
  • Employees must be happy to give an excellent
    service

22
Challenge 8 Improving the quality of tourism
jobs 2
  • The tourism industry offers many job
    opportunities to people of all ages and skills.
  • Particularly for young people, a job in tourism
    often represents the first contact with the
    working life.
  • However, the tourism industry at present is
    offering jobs with
  • Un-favorable working conditions like long and
    irregular working hours,
  • Fixed-term contracts,

23
Challenge 8 Improving the quality of tourism
jobs 3
  • Part-time
  • Seasonal and casual work
  • Extra hours rate
  • Below average salary levels
  • Low levels of qualification
  • Lack of career opportunities

24
Challenge 8 Improving the quality of tourism
jobs 4
  • High rates of undeclared work
  • Banking of hours
  • Redundancies
  • Outsourcing of services
  • Health and Safety Issues
  • Transfer of Business/Undertaking which may result
    in decreasing of conditions of employment.
  • Lack of training and life-long learning.

25
Challenge 8 Improving the quality of tourism
jobs 5
  • The quality of jobs in tourism, and how the
    sector is perceived as a career choice, should be
    improved by addressing
  • Salary levels and working conditions.
  • The pattern, length and consistency of working
    hours, while recognizing that these must match
    the pattern of customer demand.
  • The ability of offer fulltime, all year-round
    jobs on indefinite contracts.
  • Career progression and opportunities.

26
Challenge 8 Improving the quality of tourism
jobs 6
  • The challenge is for tourism business, however
    small, to develop well designed human resources
    practices.
  • The social dialogue between employers, employees
    and the trade unions should be strengthened.
    There are many examples of where innovative work
    organization, negotiated by employers and trade
    unions, has led both to higher quality and full
    time jobs and improved profitability.

27
Challenge 8 Improving the quality of tourism
jobs 7
  • Also the challenge of improving job quality in
    the sector, and giving it a competitive edge also
    requires
  • Introducing basic working conditions in every
    work place in every country
  • More coordinated effort to strengthen training
    and establish a careers structure.
  • Strengthening the application of common standards
    in tourism training across Europe, and mutual
    recognition of qualifications and skills (e.g.
    through the Europass scheme or the Qualification
    and Skill Passport).
  • Application of life-long-learning initiatives

28
Challenge 8 Improving the quality of tourism
jobs 8
  • Exchanging good practice in tourism training
    across countries through globalize organizations
    (like Leonardo Da Vinci)
  • Implementing good practices across countries
    through globalize organizations (EFFAT and ILO)
  • Integrating sustainability issues into mainstream
    tourism training and education.
  • Active promotion and public relations work to
    stimulate response to tourism as a career and
    participate in training at all levels.
  • Corporate Social Responsibility
  • Equal Opportunities

29
Challenge 8 Improving the quality of tourism
jobs 9
  • European Works Council
  • Job Security
  • Decent work
  • Family Friendly Measures
  • Vocational and continuous training
  • Health and Safety
  • Social Dialogue

30
  • PLEASURE IN YOUR JOB PUTS PERFECTION IN YOUR
    WORK
  • Aristotle (384 BC 322 BC)

31
  • Thank you for your attention
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