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Market Briefing for French Market

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Market Briefing for French Market Market Briefing for TATAP 2013 * French Market situation Market Performance to Thailand in 2011 & 2012 484,602 pax +10.19% 16.37 Day ... – PowerPoint PPT presentation

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Title: Market Briefing for French Market


1
Market BriefingforFrench Market
2
French Market situation
  • Market Performance to Thailand in 2011 2012
  • 484,602 pax 10.19
  • 16.37 Day 1.57
  • 3,610 Baht per day 1.47
  • 28,640 Million Baht 23.67
  • 41,652 pax on Package Tour
  • 442,950 pax on Non Package Tour
  • During January to May 2012, recorded at 276,617
    pax increased at 17.84 with 3.12 of market
    share instead 2.84 in the same period of 2011.

3
Market situation to competitors by Package Tour
  • Mid Haul Tunisia, Canaries and Balearic Islands
    under Spain, Schottland increased, but Morocco,
    Spain, Egypte, Italy, Turkey, Grece with a big
    drop.
  • Top 5 UAE, Sardinia, Germany, Madeira, Canaries
  • Long Haul Dominican Republic, Mexico, Green
    Cape, USA and Cuba increased, but French Oversea
    Department, Mauritius, Senegal and Maldives with
    an important slow down
  • Top 5 Jamica, Tansania, Thailand, Green Cape
    and Myanmar
  • Sources of Data CETO Association of French
    Tour Operators from 01/11/11 to 30/04/12

4
Market situation to competitors by Air Ticket
  • Mid Haul in Top 5 Morocco, Tunisia, Algerie,
    Turkey and Portugal
  • Long Haul in Top 5 USA, Thailand, Senegal,
    Canada and French Oversea Departments.
  • Sources of Data CETO Association of French
    Tour Operators from 01/11/11 to 30/04/12

5
Market Trend 2012 - 2013
  • Market Trend
  • 12.5 million reserved via Internet, using 24 day
    to find the destination, visited over 10 web
    sites before reserving, spending 1.24 hour before
    buying.
  • Over 4,000 travel agencies offline with at least
    7,000 staffs
  • Average package tour price per person per trip
    for Long Haul was 1,397.
  • Increasing of 6 for travellers earning more than
    3,000 Euros per family.
  • Profile of travellers are 20 in Up Market, 42
    in employee and intermediat professional
    workers and 27 in retirement.

6
Market Trend 2012 - 2013
  • Outbound Trend
  • The departure from two Paris Airports recorded at
    5.7 of departure in 2011 which for Asia and
    Pacific increased at 7.9 with market share of
    6.4 from the total of International routing at
    38.8 excluding European Continent
  • Sources of Data Airports of Paris (ADP)
  • Overall from Association of French Tour
    Operators dropped 0.4 which affected for Mid
    Haul at 1.5 decreasing, but for France and Long
    Haul increased at 1.5 and 0.3 respectively.
  • Sources of Data CETO Association of French
    Tour Operators from 01/11/11 to 30/04/12
  • .

7
Market Trend 2012 - 2013
  • Outbound Trend (To be continued)
  • 2 of 3 from French Population will take vacation
    for this summer, but 7 of 10 will travel in
    France.
  • Sources of Data www.tourismes.tv
  • 17.7 million of French taking vacation, but 4.7
    million traveling in France and 5.9 million
    leaving for others countries and 4.5 million
    doing both.
  • Sources of Data Raffour Interactif

8
Market Trend 2012 - 2013
  • New Segment Trend
  • Family
  • Couple
  • Young Traveller
  • Up Market Celebrities, Yachting, Golfer,
  • Honeymooner
  • Babyboomer or Retired persons

9
Market Behavior Do and Dont
  • Expect a good quality of service, Thai
    hospitality, Thai authentic and exotic including
    Thainess.
  • Trend of late booking with an attractive offering
    as good value for money to luxury affordable
    including emotional and memory trip.
  • Need to update also your products to DOS and DOM
    after the settlement with Product
    Manager/Director.
  • Not easy to make the appointment on Wednesday and
    Friday and during school vacations, specially in
    July and August. And the communication in French
    could help on the request and proposals.

10
Market Analysis
  • Internal Factors
  • External Factors
  • Opportunities
  • About 29 airlines , there will be also Condor and
    TG would use A380 in February
  • Many days of holiday (25 working day) with school
    holiday circulation
  • Vacation is very important
  • One of head of European countries.
  • Supported Partners Associations
  • Threat
  • Economy crisis
  • Competitors
  • Strength
  • Thai Hospitality
  • Beautiful and variety of products
  • Good quality of service
  • Luxury affordable
  • Weakness
  • Uncertain political situation
  • Constantly news of natural disasters

11
Product Analysis for Thailand
  • Exiting Product
  • New Product
  • Culture Beaches
  • Multi-destinations
  • Honeymoon
  • Spa Wellness
  • Adventure
  • Niche products golf and diving
  • Family package
  • Luxury Hotel Stay
  • Green and Eco Tourism
  • Hotels and Lodges in Design

12
Best Selling Destination
  • Long Haul
  • 1) Dom. Republic
  • 2) French Oversea Departments Territorials
  • 3) Mauritius
  • 4) Mexico
  • 5) Senegal
  • 6) Green Cape
  • 7) Maldives
  • USA
  • Cuba
  • Tanzania

Short Haul 1) Morocco 2) Tunisia 3) Spain 4)
Egypt 5) Italy 6) Turkey 7) Greece 8) UAE 9)
Germany 10) Schottland 11) Algeria 12) Portugal
13
Best Case
  • Celebrity Market for touching to Up Market
  • - Miss France, Top Model France, Famous TV
    Programme, French Hollywood Film, Top Travel
    Documentary with Famous Presenter, Press Club of
    France
  • Networking and Partners
  • - Road Show, Trade Show, Partnership with Tour
    Operator and Travel Agency either Online and
    Offline

14
The collaboration for achieved goal in 2013
  • Expanding the image of Thailand to obtain a good
    level of classification in NEW and traditional
    medias either Online and Offline to able to touch
    First Visitors and Young Traveller with high
    spending on trip.
  • Pushing in the collaboration with Airlines, TA
    and TO Partners for the Joint Promotion Projets
    of MakCom and Sales by guiding to touch the
    segments of Family, Honeymooner and Up Market
    including the feature of Green Tourism as calling
    image.

15
Tips or Tactics for Private Sector
  • Thainess
  • Quality as value for money
  • Firm positioning of Direct or Indirect
  • Loyalty to tourist trade and consumer
  • Rapidity and flexibility
  • After Sales Services
  • Equality of services to French SMEs
  • Term of payments

16
Trade Show Road Show in Market
  • Road Show Presentation
  • By TAT Paris
  • By French Tour Operators
  • Trade Show
  • Monte Carlo Travel Mart on 2 Dec. 12
  • International Luxury Travel Mart (ILTM) 3-6 Dec.
    12
  • Salon Mondial du Tourisme (SMT) in 21-24 Mar.13
  • DITEX in 11-12 Apr. 13
  • International French Travel Mart (IFTM) in 24-27
    Sept. 13

17
List of main agent / tour operator
  • Please visit our TAT Paris French Web Site
    www.tourismethaifr.com
  • Then clicking on  Professionnels  which will
    bring you to Espace Professionnel 
  • Finally going to  Tour Operateurs  for clicking
     Telechargez la liste des Tour Operateurs  to
    obtain the list of French Tour Operator and Some
    Main Travel Agency.

18
Merci Beaucoup
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