Marketing Plan for Save the Children Nonprofit Organization PADM 7040 Non Profit Management Submitted by Asta Rockwood October 10, 2005 - PowerPoint PPT Presentation

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Marketing Plan for Save the Children Nonprofit Organization PADM 7040 Non Profit Management Submitted by Asta Rockwood October 10, 2005

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Title: Marketing Plan for Save the Children Nonprofit Organization PADM 7040 Non Profit Management Submitted by Asta Rockwood October 10, 2005


1
Marketing Plan for Save the Children Nonprofit
Organization PADM 7040 Non Profit
ManagementSubmitted by Asta RockwoodOctober 10,
2005
2
Summary of Contents
  • Mission, Objectives, Goals
  • Culture of the Organization
  • Organizations leadership
  • Publics that it serves
  • Strengths, Weaknesses
  • Economic Opportunities
  • Core Marketing Strategy
  • Volunteer Recruiting Approach
  • Campaigns, Fundraising

3
  • 1
  • MISSION
  • Working together to create opportunities for
    the worlds children to live life safe, healthy,
    and fulfilling lives
  • Working with families to define and solve the
    problems their children and communities face and
    utilizing a broad array of strategies to ensure
    self sufficiency-is the cornerstone of all Save
    the Children Programs
  • http//savethechildren.org
  • OBJECTIVES
  • Building long term relationships with local
    organizations who are trusted and valued in the
    community
  • Develop Quality Programs
  • Provides Intense Training and Technical
    Assistance
  • GOALS
  • The main goal is to create programs that will
    improve academic performance, health and
    ultimately, childrens lives

4
2Culture of the Organization
  • The work environment at the organization is one
    that is driven by cooperative team building and
    timely implementation. Our employees work hard,
    experience challenges and have many opportunities
    to develop new skills" according to the Save the
    Children official website.
  • Save the Children also created an environment in
    which employees feel valued and empowered to seek
    and achieve career goals that are united with the
    priorities and goals of the organization.
  • Organization also offers diverse climate with
    employees from multiple cultures working side by
    side on management teams, project teams and in
    virtually all departments of the organization

5
3Organizations Leadership
  • Organizations leadership is dedicated to the
    mission of creating real and lasting change in
    the lives of children in need in the U.S. and
    around the world
  • Save the Children, Board of Trustees, 5/19/05
  • ZOE BAIRD, President, Markle Foundation (NY, NY)
  • SUSAN BLUMENTHAL, MD, Former US Assistant
    Surgeon General, Deputy Assistant Secretary for
    Womens Health and Rear Admiral (ret.) Clinical
    Professor, Georgetown and Tufts Schools of
    Medicine (Washington, D.C.)
  • ROXANNE MANKIN CASON, Real Estate
    Development/Management/Investment Entrepreneur
    (San Francisco, CA)
  • ANDREA COLLINS, Co-Founder, Save the Children
    Westchester Leadership Council, (Bronxville, NY)

6
4Publics that it serves
  • In the United States, Save the children works in
    the communities serving thousands of children in
    nearly 150 impoverished rural communities in 13
    states GA, SC, MS, AR, TN, KY, WV, CO, NM, AZ,
    NV, CA. ND

7
5Strengths and Weaknesses
  • Strengths
  • Large increase in donor funding
  • Promotion life saving health practices and
    services
  • Working with local government agencies, teacher
    and parents to create educational programs
  • Weaknesses
  • The number of children and mothers living in
    poverty is increasing
  • The poorest have not yet been reached with even
    the most basic services
  • Organization is trying to serve the problem of
    global scale

8
6Economic Opportunitywww.savethechildren.org.ann
ual report
  • Improvement for children through strengthened
    program performance
  • Technological advances help deliver better
    programs for children
  • Funding trends continued growth, greater
    loyalty, increased flexibility
  • Making financing available with organizations
    such as British Petroleum and the U.S agency for
    International Development

9
7Core Marketing Strategy
  • Save the Children's marketing strategy is based
    on our mission to fight for childrens rights and
    to deliver immediate and lasting improvements to
    childrens lives worldwide Our marketing
    strategy aims to communicate the work of Save the
    Children to a range of audiences, to increase
    voluntary support for our work, to generate
    income and to raise awareness of the issues that
    affect children(www.savethechildren/article3)
  • Save the Children generates its income and
    support from a variety of sources voluntary (eg
    from individuals, companies, trusts, volunteer
    branches groups, legacies and gifts in kind)
    retail (eg from shops and trading catalogue)
    grants (eg from governments and other
    institutions).
  • How Organization Uses its funds
  • According to 2004 annual report
  • Program services 90
  • Fundraising 6
  • Management General 4

10
Volunteer Recruiting Approach
  • Recruiting Volunteers
  • It will decrease expenses and will allow people
    to contribute to the organization. This strategy
    should target college students. Many of the
    students have free time and have desire to obtain
    experience or could use internship that can be
    useful for their future career. Local Paper ads
    and college radio announcements will help to get
    a word out in community colleges and 4-year
    colleges. Social work and public administration
    departments should display ads so all of their
    students have the opportunity to help.

11
8Campaigns, Fundraising
  • Fundraising Campaign in local community
  • The goal of this campaign is to increase yearly
    contributions by 10 percent and increase local
    community awareness of children that need help.
    This campaign will target churches in the
    community during Christmas holiday. All the
    people attending the church will receive fliers
    at the door on Sunday before the service. It is
    great opportunity to increase contributions and
    find sponsors for children.
  • Fundraising by organizing dinner
  • Annual Banquet event for affluent people in the
    local society. Information about this event can
    be displayed in local newspapers, magazines,
    direct mail and Board adds in country clubs. It
    should target wealthier people in the local
    community that are willing to pay 100 or more
    per plate increase contributions to the
    organization.
  • Local Bank Campaign
  • Every new customer is told about the opportunity
    in helping children in the local communities can
    contribute 5 by opening new account.
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