7 years 60 albums 3 million sales 16 Kandi DJs 3 UK radio

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7 years 60 albums 3 million sales 16 Kandi
DJs 3 UK radio shows 1000 International yearly
events One incredible Kandi lifestyle!
WELCOME TO HED KANDI
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• Hed Kandi Your Introduction
• One of the worlds most successful and
  recognisable music and entertainment lifestyle
  brands
• Hed Kandi incorporates a record label, a radio
  show, international club nights and a graphic
  style that stimulates all the senses and helps
  you promote your brand to our key audience.
• Record Label - A successful music business that
  sells over one million CDs per year
• Radio 3 UK radio shows
• International club nights Over 1000 club nights
  worldwide exploring new and exciting territories
• Djs A host of Hed Kandi resident DJs
• Style - Signature images of beautiful girls which
  encompass everything that is Hed Kandi (cool,
  sophisticated, glamorous, stylish, sexy and
  luxurious)
• Audience - Appealing to a global 16-35 year old
  fun-loving affluent and fashion conscious
  audience

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Meet our audienceknow your Kandi crowd

• Opinion formers / early adopters / mass music
  consumers
• Core market 21-30 ABC1s
• High disposable income
• Equal male female bias (above average female
  audience)
• Stylish and discerning
• Consume brand at home and in the club
• Loyal most consumers are repeat buyers, many
  own more than one Hed Kandi CD and
  they have an emotional attachment to brand. Hed
  Kandi superfans exist!
• Strong international constituency via exposure
  to events and exported albums

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• Hed Kandi A Brand Overview.
• EAR CANDY EYE CANDY HED KANDI
• Essentially, Ear Candy (great music to listen
  to) allied to Eye Candy (great stuff to look at)
• Mix both vital ingredients together and the
  result is Hed Kandi!
• Established in 1999 as a music and events
  lifestyle concept
• Cool and contemporary house and disco, plus
  funky chill out music policy that some consider
  to be a genre in itself
• Unique brand identity using distinctive
  illustrative designs
• Lavishly decorated events to fit with brand
  image -UK and international including Ibiza
• Weekly radio shows on Galaxy network and
  Ministry of Sound Radio
• Website www.hedkandi.com
• Boutique brand values with strong sense of
  community
• Key appeal to emerging middle youth market

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Hed Kandi DNA

• COOL
• GLOSSY
• FUN
• SOPHISTICATED
• SEXY
• GLAMOROUS

• STYLISH
• LUXURIOUS
• TREND SETTING
• PASSIONATE
• CUSTOMER SATISFYING

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Hed Kandi Records

• 60 RELEASES OVER 7 YEARS (CD AND DIGITAL
  VERSIONS)
• 1 MILLION ALBUMS SOLD PER YEAR
• DISTRIBUTED TO KEY INTERNATIONAL OUTLETS

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• Hed Kandi Records
• Hed Kandi Records Annual Releases
• 8 x 2CD un-mixed compilations
• Nu Cool a collection of the finest bar
  grooves
• Twisted Disco a twisted journey into the
  darker side of house
• Disco Heaven a glittering selection of the
  sexiest funky house and US garage
• Beach House deeply soulful, sun drenched
  summer listening
• Serve Chilled true chillout tracks
• Disco Kandi a glittering selection of
  deliciously stylish house
• Back to Love true club classics
• Winter Chill tracks from the darker side of
  chill
• 2 x 3CD mixed compilations (TV advertised)
• Hed Kandi The Mix Summer 2006
• Hed Kandi The Mix 2007(Winter)
• A deliciously stylish 3CD mix featuring the
  finest moments from Kandis dancefloor
• Distribution at specialist record retailers
• Further labels in portfolio - Stereo Sushi and a
  Hed Kandi 12/singles label for appropriate hit
  repertoire and low-level club tracks

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Hed Kandi Radio A weekly dedicated Hed Kandi
broadcast from Kandi DJ, David Dunne, featuring
an eclectic mix of soulful house, US garage,
disco and funk, followed by chilled grooves to
compliment the perfect party

• Hed Kandi Radio Show on Galaxy FM (Friday Nights
  9pm 11pm)
• 102 FM Manchester, 102.2 FM Birmingham, 105 FM
  Yorkshire, 105-106 FM north east England
• Sky digital channel 921, DAB digital radio and
  digital cable television
• Worldwide at www.galaxyfm.co.uk
• Over c.150,000 listeners per show
• 80 are 16-34 year olds

• Nu Cool on Galaxy FM (Sunday Mornings7am 9am)
• 102 FM Manchester, 102.2 FM Birmingham, 105 FM
  Yorkshire, 105-106 FM north east England
• Sky digital channel 921, DAB digital radio and
  digital cable television
• Worldwide at www.galaxyfm.co.uk
• A weekly fix of intimate bar grooves is yours
  once again!

• Hed Kandi on Ministry of Sound Radio (Tuesdays
  2pm 4pm)
• www.ministryofsound.com/radio
• All archived programmes at www.ministryofsound.co
  m/radio/hedkandi

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The website - www.hedkandi.com

• An important progression in the Hed Kandi
  lifestyle is the development of our interactive
  website.
• This includes the latest details on recordings
  tours and events, mobile, radio and all future
  projects and developments
• 270,000 unique visitors per month
• 1.5 Million monthly impressions
• 200,000 Email database

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Hed Kandi Events Hed Kandi always attracts
capacity crowds to its glamorous events, which
have a reputation for extravagant production and
décor, a sophisticated crowd and the distinctive
Hed Kandi sound provided by DJs, live artist PAs,
musicians and percussionists Nationwide presence
attracts resident crowds of 500 to 3,000 each in
over 15 cities across the UK In 2005, we
entertained over 1 million people in the UK, and
a further 30,000 in Ibiza
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• The Hed Kandi Talent / DJs
• Hed Kandi is unique in that it does not book big
  name DJs, but over the years has built up an
  exclusive roster of DJs who faithfully represent
  the Hed Kandi sound. Hed Kandis DJs are in
  constant demand for events both in the UK and
  abroad and their role is to act as brand
  ambassadors when performing
• Hed Kandi DJs include
• Andy Norman
• Phil Faversham
• David Dunne
• Paul Wilkins
• John Jones
• Rob Wilder
• Tom De Neef
• Luke Neville

• Andy Warburton
• Andy Daniels
• Savvas Fellas
• Miss Kelly Marie
• Wes Clarke
• Charlie Edwards
• Jim Breese
• Damian Wilson

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Hed Kandi Events Production Extravagant and
lavish production play a focal point of Hed Kandi
events. Parties are themed around individual
album releases with custom made production pieces
being built for each theme change! Our specialist
production company will cater to each venue,
assisting in creating your Hed Kandi event.
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• Hed Kandi UK Club Nights
• The Hed Kandi love has spread all over the UK
  playing host to the best clubs across the UK in
  key regions to our core target audiences
• Events include
• Monthly extravaganza at Pacha London - capacity
  1,200
• Over 30 regional residencies including (capacity
  varies from 500 - 3,000)
• Birmingham Blackpool Bournemouth
• Brighton Cambridge Coalville
• Glasgow Leeds Liverpool
• Harrogate Ipswich Maidstone
• Margate Newcastle Nottingham
• Perth Portsmouth Sheffield
• Southampton Southend-on-Sea Stoke
• Swindon Watford Windsor

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• Hed Kandi International Club Nights
• Hed Kandi regularly plays to capacity crowds
  around the world. Hed Kandi exports its
  extravagant production values to any destination
• The Hed Kandi events and tours brand travels
  particularly well and we have held parties in
  most of the best party destinations on Earth!
  From New York to San Francisco, Montreal and
  Vancouver, Moscow and Kiev, Warsaw, Dubai,
  Auckland, Bangkok, Cape Town, Punta del Este and
  many beyond!
• Current Events include
• Amsterdam Frankfurt Puerto Banus/Marbella
• Antwerp Munich The Hague
• Singapore (MoS) Rotterdam Croatia
• Paris Manila Bogata
• Sydney Boracay Island
• International Future
• 2006 will see a gear change in the Hed Kandi
  international strategy moving into new
  territories and exploring the future of
  International partying.

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Hed Kandi Ibiza 2006 Entering its sixth year in
Ibiza, Hed Kandi has always regarded the island
as its second home. The cosmopolitan and stylish
atmosphere of Ibiza Town provides the perfect
backdrop for Hed Kandis glamorous party vibe.
Hed Kandi has unparalleled access to both the
cognoscenti and the islands mass audience having
developed close working relationships with key
bar, club and hotel owners over the years.
14-weekend club residency at El
Divino Pre-parties at four different Ibiza
bars/beach venues Afternoon pool parties at the
exclusive Es Vive Hotel World-famous Hed Kandi
Summer Sampler Over 1 million ABC1 UK visitors
under the age of 30 are expected during the 12
week 2005 season, plus the opportunity to connect
with the Italian, Spanish, German and other
European and American travelers is unsurpassed.
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Hed Kandi Illustration The infamous Hed Kandi
illustrations go hand in hand with the stylish
and glamorous lifestyle that is synchronous with
the brand.
Jason Brooks was the original Hed Kandi
illustrator. Vault 49 were engaged in September
2005.
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• The Hed Kandi Core Values..
• A boutique luxury brand, reveres style and
  represents quality
• Loves good music
• Believes in perfection and doesnt compromise
• Works that extra bit harder to be the best
• Believes in a truly international community
• Is unisex, appealing to male and female/straight
  and gay
• Friendly, relaxed and sexy, not critical,
  pouting or surly
• Is an inclusive club for those people who know.
  It doesnt seek to alienate anybody yet expects
  its participants to make an effort
• Is expensive but always offers value-for-money
  and respects its consumers
• Is upper mid-market
• Consumers do not believe they are commercial,
  they are fiercely protective of keeping the
  integrity of their brand
• Is a philosophy that can be applied to other
  areas beyond current core activities. My Kandi
  is

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• Hed Kandi 2006/2007 Opportunities
• Current Activity
• The Fashion and Accessory Line
• Swim wear (bikinis, swimsuits),
• Cover-ups (sarongs, kaftans, tunics)
• Jersey (T-shirts, vests, dresses, skirts)
• Jewellery
• Accessories (beach towels, bags, sunglasses)
• Development Areas
• The Styling Range
• Hed Kandi has previously worked on the
  development of hair styling products with Wella
• The Merchandise and Consumer Range

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• Hed Kandi Partnerships
• Hed Kandi works with many brands who subscribe to
  our core values and beliefs. Our audience is
  unique in its style, quality and loyalty.
• Brand partnership clients have included
• Bacardi Breezer Event partnership at Pacha
  London
• Grand Marnier Co-branded CD with cocktail
  booklet / UK event tour with bespoke
  production
• Biotherm Brand ambassador / In-store promotions
  (Selfridges) / Glamour Magazine Awards media
  partnership / UK event tour
• Chanel In-store promotion, CD
  Sales
• Gauloises On-pack promotion
  (Netherlands)
• Sol Ibiza 2005 partner / promotional CDs and
  events presence

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Hed Kandi promoting you.

• Through our media network and unique brand
  identity we will work with you to promote your
  brand / event, giving you the edge with our
  target audience
• On-line Promotion through our website
  www.hedkandi.com
• E-shots via our database
• Weekly radio promotion
• Record releases and production
• Viral internet resources (mobile / TV)
• Associated club nights and special events
• Weekly PR campaigns across national and
  international titles
• An unsurpassed marketing campaign
• Hed Kandi event production bringing the best in
  club decoration to any venue worldwide
• A stable of Hed Kandi DJs playing the best in the
  latest Hed Kandi sounds

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• Hed Kandi Summary.
• Hed Kandi is a true lifestyle brand
• Comprises a record label, lavish events
  production company and radio show
• High profile audience in middle youth market
• Huge Ibiza presence
• Over 1000 International events per year in
  various territories
• An unsurpassed set of core values
• Hed Kandi is a beautiful, high quality, stylish
  and sexy inclusive club
• By subscribing to Hed Kandi you will have
  unsurpassed access to our target market across
  various territories and through all mediums of
  media

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