G A T E W A Y Scientific FZE Your Healthcare Partner in Middle East & North Africa Sharjah – United Arab Emirates Company Profile

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G A T E W A Y Scientific FZEYour
Healthcare Partner in Middle East North Africa
Sharjah United Arab Emirates Company
Profile

• Essam Amer
• M.B.B.Ch / Alexandria University
• Alexandria Egypt
• Regional Sales Marketing Director
• Middle East North Africa MENA

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Contents
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Introduction

• Health care is provides under different umbrellas
  in each country in the middle east .
• Before going to each market , this point should
  be highly considered and also playing an
  important role in choosing country distributors .
• Different health care providers have different
  strategies and policies of purchasing and
  specially introduction of new products or
  technologies
• 
  

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UAE health care providers

• Ministry of health hospitals primary health
  care centers
• Abu Dhabi health Authority
• Dubai Health Authority
• Military Hospitals
• Semi governmental hospitals
• Private hospitals , Private policlinics Private
  clinics

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Saudi Arabia health care Providers

• Ministry of health hospitals primary health
  care centers
• National Guard Hospitals
• Highly Specialized Hospitals
• Military Hospitals
• University Hospitals
• Private hospitals , Private policlinics Private
  clinics

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Egypt health care
providers

• Ministry of health hospitals primary health
  care centers
• University hospitals
• Teaching hospitals Institutes
• Military Hospitals
• Police Hospitals
• International government hospitals s
• Private hospitals , Private policlinics Private
  clinics

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Challenges in MENA region

• MENA region has always been a challenge for
  Principle Suppliers because of
• The different market sizes within the region
• Geographical size
• Variations in healthcare systems from country to
  country
• Cultural variances
• Time differences
• Issues relating to the choice of the right local
  distributor for the relevant products in each
  market 

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Challenges in MENA region, contd.

• Knowledge of Local Health Care Systems
• As health care is provided under different
  umbrellas and systems in each country of the MENA
  region, based on long term experience in this
  region having detailed knowledge of How health
  care is provided in each and every country in
  Middle East and North Africa make it easy for us
  to overcome these challenges and practice in
  professional way on behalf of International
  Suppliers local country distributors

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MENA Region (Middle East North Africa)

• Iran
• Iraq
• Syria
• Jordon
• Lebanon
• Saudi Arabia
• Kuwait
• Bahrain
• Qatar
• UAE
• Oman
• Yemen
• Egypt
• Libya
• Tunisia
• Algeria
• Morocco

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Market Segmentation

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International Suppliers
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Vision

• To have an easy single Access for
  International Suppliers to MENA region (Middle
  East and North Africa) and to have single channel
  of communication and single point of contact to
  this potential fast growing region, with the
  highest standard of business conduct.

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Mission

• based on extensive long term experience of
  distribution of medical devices high
  technologies medical equipments within the MENA
  region. We can benefit from very strong medical
  background coupled with more than 15 years of
  experience in sales and marketing with a
  comprehensive understanding of the challenges
  facing International Suppliers and provide them
  with single channel of communication single
  point of management .

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Values

• believe in maintaining high level of integrity
  and transparency.
• established our business on the basis of
• Think Global Act Local
• carry out our business with the highest level of
  ethics and morality, adopting a strict code of
  conduct in keeping with those of the medical
  profession. 
• conducting businesses with a strong emphasis on
  team work between the International Suppliers ,
  Gateway Scientific the Country Distributors .
• Marketing products in the most effective manner
  through aggressive implementation of
  International Suppliers marketing plans designed
  to ensure healthy and sustainable growth of
  sales.
•  

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What Can Be provided for International
Suppliers
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What can be we provided for International
Suppliers , contd.

• Management
• Single gateway to the whole MENA region by
  merging several small and large fragmented
  markets into one, to minimize communications,
  follow ups, logistics, sales and marketing
  activities for International Suppliers team.
• Single point of management and single channel of
  communication.
• Assigning right distributor in each market
• Knowledge of different guidelines and rules of
  medical device registration in different
  countries in MENA region.

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What can be provided for International Suppliers
, contd.

• Management , cont.
• Monitoring and evaluating distributors
  performance in line with KPI (Key Performance
  Index)
• Appointing new distributors for vacant countries
  in line with International Suppliers business
  policies.
• Support existed distributor, if already had been
  appointed, via regular visits , continuous
  training technical support , Etc.
• Facilitate organizing Annual distributors
  meeting.

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What can be provided for International Suppliers
, contd.

• Marketing and Sales
• Accurate market information to estimate market
  size and to define market trends
• Environmental SWOT analysis.
• Accurate forecasting .
• Launching international Suppliers products in
  different markets according to precise business
  marketing plans
• Maximizing international Suppliers market
  exposure via participation in local and regional
  events or encouraging local distributors to do
  so.

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What can be provided for International
Suppliers , cont.

• Marketing and Sales, cont.
• Regular feedback report for international
  Suppliers about their products and sales
  activities
• Performing regular field visits for key
  customers within the region.
• Managing and follow up of important projects
• Generating groups KOLs loyalty for international
  Suppliers products.
• Ensure annual sales growth in line with
  international Suppliers budget.

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What can be provide for International Suppliers
, cont.

• Training Support
• Training sales Team of assigned distributor in
  each country , save time , effort and money for
  International Suppliers .
• Tailoring training materials to meet with
  experience and background of sales team of
  different distributor in each country
• Double visits with sales team to ensure
  implementation of International Suppliers
  marketing plan and handling of different
  promotional materials in the right efficient way
• Regular double visits with the sales team in
  different country to follow up performance and
  problem solving

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What can be provided for International
Suppliers, cont.

• Technical Support
• By getting more and more experience , with
  handling of many technical problems , ensure
  handling solving of technical problems in the
  right efficient way , saving time and money for
  end users and provide best quality service on
  behalf of International Suppliers , giving trust
  and confidence for end users as well distributors
  in each market .

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What can be provided for International
Suppliers Conclusion.

• Being available in the area , in the heart of
  MENA region , giving good impression and trust to
  country distributors as well end users about
  International Suppliers and caring of its
  customers and business partners in MENA region
  and ensuring efficient launching of International
  Suppliers products in the right efficient manner
• benefit from all the above mentioned
  services covering all MENA region from the heart
  of this region , United Arab Emirates and ensure
  being closer to their distributors and customers
  to fulfill their needs and concerns.
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How do we choose our Country Distributors?

• Criteria for choosing distributor partners
• Market knowledge
• Market accountability
• Reputation
• Financial status
• Field of specialties

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What we provide to Country Distributors

• Marketing support
• Sales support
• Training Support
• Scientific support
• Technical support

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What we provide to our End Users

• We take all the necessary steps in order
  to provide our patients with Access to the state
  of the art Medical technologies and Medical
  devices of the highest standard whilst still
  delivering Value for Money.
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Thank You

Good is not enough If Better is expected And
Best is our Goal
Essam Amer Gateway Scientific FZE Regus Modern
Business Center Mega Mall Tower , 4th Floor
office 4070 Sharjah United Arab Emirates
Mobile NO. 00971 50 862 6256 E-mail
amer_at_gatewayscientific.com
G A T E W A Y Scientific FZE