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Youth Sports Concessions That Are Healthy And Profitable


Healthy Snack Ideas for Basketball Concessions Apples Bananas Applesauce Fruit bowls Snack cheeses Bagels Mini-cereal boxes Popcorn Granola bars Cheez-its Rice ... – PowerPoint PPT presentation

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Title: Youth Sports Concessions That Are Healthy And Profitable

Youth Sports Concessions That Are Healthy And
  • Turning A Healthy Profit While Turning Out
    Healthier Kids
  • Lyle McCoon, Jr.
  • Athletics Director
  • Nicholasville/Jessamine County
  • Parks Recreation

Obesity Among Our Children
  • In addition to the 16 percent of children and
    teens ages 6 to 19 who were overweight in
    1999-2002, another 15 percent were considered at
    risk of becoming overweight (a BMI-for-age
    between the 85th and 95th percentiles).

The Situation At Home
The Situation At Home, cont.
The Situation At Home, cont.
  • Our daughter is getting into this tendency of
    drinking large diet cokes. I'm not sure where she
    picked this up from but it's getting hard to get
    her to drink anything else. For all of you who
    don't realize it (mom) I'm just kiddingit's a
  • We start them younger and younger

The Situation At School
  • Among schools that allow students to purchase
    snack foods or beverages from vending machines or
    at the school store, canteen, or snack bar . . .
  • - 20 have fruits or vegetables available for
  • - 67 have 100 fruit juice available for
  • - 95 have bottled water
  • available for purchase.
  • - 2 do not allow students
  • to purchase candy high fat
  • snacks or soft drinks,
  • sports drinks, or fruit drinks
  • that are not 100 juice
  • during school lunch periods.

The Situation At School, cont.
  • A nationwide survey of vending machines in middle
    schools and high schools found that 75 of the
    drinks and 85 of the snacks sold are of poor
    nutritional value
  • Of the drinks sold in the 13,650 vending-machine
    slots surveyed, 70 were sugary drinks such as
    soda, juice drinks with less than 50 juice, iced
    tea, and sports drinks. Of the sodas, only 14
    were diet, and only 12 of the drinks available
    were water. Just 5 of drink options were milk
    but of those, most (57) were high-fat whole or
    2 milk.
  • Of the snack foods sold in the machines, candy
    (42), chips (25) and sweet baked goods (13)
    accounted for 80 of the options. Of 9,723 snack
    slots in all the vending machines surveyed, only
    26 slots contained fruits or vegetables.

The Situation At Our Concession Stands!?!
Your Concession Stand?
Your Concession Stand?
We Do A Great Job Fighting Obesity . . .
. . . While Contributing To It
Someone Needs To Take A Stand For Health!
  • Will It Be Parks Recreation?

What Are Our Priorities?
  • We focus a great deal of time, care, and concern
    to getting good coaches (and rightly so), but
    ignore getting good food for our concession stands

Is Profit Our Main Concern?
  • - Should it be?
  • - But, to be
  • realistic,
  • it definitely is a concern of
    great importance

What One Parks Department Decided To Do About It
  • Nicholasville/Jessamine County Parks
    Recreations Grand Concession Experiment Of
  • 2005-06

Our Particular History
  • Up until 2003-04, we had contracted out our
    concession stand to private individuals on a
    profit percentage basis
  • This led to accounting abuses, unreported
    profits, and a loss of control over the
    concession stand
  • For the 2004-05 season, we tried to contract out
    a healthy snack concession stand
  • No one would agree to do it without
  • at least being able to sell soda
  • I cant make any money with that
  • menu without selling soda.

Healthy Snack Ideas for Basketball Concessions
All of the following items are either sold
individually or are sold individually wrapped
(thus useful for a concession stand). Also, each
item is sold in individual sizes. Some of the
items require refrigeration, while others would
require a microwave or a toaster.
  • Apples Bananas
  • Applesauce Fruit bowls
  • Snack cheeses
  • Bagels Mini-cereal boxes
  • Popcorn Granola bars
  • Cheez-its Rice cakes
  • Sunflower seeds (w/o shells)
  • Juice boxes Capri-sun
  • Smoothies
  • Hot dogs Lunchables
  • Slim Jims Beef Jerky
  • Jello Cups Pudding Cups
  • Raisins Fruit snacks
  • Yogurt String cheese
  • Cereal Bars Fruit Bars
  • Kudos Peanuts
  • Cracker sandwiches Goldfish crackers
  • Bottled Water Gatorade
  • Packaged lunch meat (like Carl Budding)
  • Chef Boyardee mini-meals
  • Fruit Roll-ups Pop tarts

Our Particular History, cont.
  • Since no one would agree to do it, we simply did
    not offer concessions
  • Our participants and families were not really
    happy about this, nor were our Parks board
    members (due to the loss of revenue)
  • We decided this past season to offer a healthy
    snack concession stand using our own paid staff
    (for accountability)
  • We hoped to break even
  • or, at best, to make a bit
  • of a profit

A Little Bit About Our Program
  • We had just under
  • 300 basketball
  • participants
  • We had 35 teams
  • Our season lasted 11 weekends
  • Only 7 of those weekends were full weekends (both
    Saturday and Sunday) involving most of the teams
  • 4 of those weekends involved only half (or fewer)
    of the teams

Our Particular Assets
  • - We had a rather captive crowd
  • The facility that we use has no gas stations,
    convenience stores, or grocery stores within
    comfortable walking distance
  • - I had a supportive boss
  • - Last season (2004-
  • 05) we did not offer
  • any concessions at all

Our Particular Liabilities
  • We do not have our own facility,
  • but must use a local elementary
  • school
  • We had a very small closet out
  • of which to operate
  • We had a small stand up refrigeration unit that
    had to fit in that closet
  • We had no toaster, microwave, or oven
  • The only plug-in device we used at the concession
    stand was a popcorn machine
  • The only youth sport we run is basketball

Our Particular Thinking
  • Our Underlying Philosophy Since we offer
    basketball as a way of promoting activity and
    good health and as a way of combating obesity, we
    should not then turn and contribute to the
    problem by offering unhealthy concession choices
  • Our Underlying Premise We
  • have a captive audience with
  • money to burn they will eat
  • just about whatever we offer them

Our Actual Menu
  • Bottled Water (1.00)
  • Gatorade - Large (1.50) Small (1.00)
  • Juice (only 100 juice varieties) (1.00)
  • Capri Sun (This was discontinued in favor of 100
    Juicy Juice) (0.50)
  • Juicy Juice (0.50)
  • Apples (0.50)
  • Bananas (0.50)
  • Raisins (0.50)
  • Fruit Snacks (with Vitamin C) (0.50)
  • Fruit Roll-ups (0.50)
  • Fruit Bars (0.75)
  • Granola Bars (most of which were low-fat) (0.50)
  • Cracker Sandwiches (0.50)
  • Goldfish (0.75)
  • Cheez-Its (0.75)
  • Cheese Crackers (0.50)
  • String Cheese (low-fat) (0.50)
  • Trail Mix (0.75)
  • Pretzels (0.50)
  • Peanuts (0.75)
  • Beef Jerky (0.50)
  • Popcorn (made with the lowest fat oil we could
    find and very lightly salted) (0.75)

Stories From The Front
  • - A number of people
  • complained (of course) about
  • the lack of soda and/or chocolate
  • A number of people actually thanked us and
    complimented us for the choices
  • Some that came looking for chocolate bought
    granola bars or trail mix to get a bit of their

Stories From The Front, cont.
  • What we found, with drinks for example, is that
    people bought Gatorade (our biggest single
    seller, along with popcorn) first
  • When that ran out, they bought juice
  • When that ran out,
  • they bought water
  • You can limit the
  • choices to make
  • them as healthy as you want

Stories From The Front, cont.
  • Many who would definitely have eaten nachos, a
    Snickers, and a Coke, instead settled for a
    cracker sandwich, a fruit bar, and a bottled
  • Some little kids learned that string cheese,
    bananas, and apple juice are just as yummy as
    chips, suckers, and soda
  • I felt a whole lot better after a 13
  • hour day having not eaten nachos
  • and hot dogs all day while washing
  • it down with Mt. Dew

End Of The Season Figures
Bottom Line
  • We made approximately 1,000 in 9 weeks selling
    healthy choices without selling nachos, hot
    dogs, candy bars, chips, or soda!
  • Our labor costs were the
  • single biggest expense
  • we had, almost 2,000
  • With volunteer labor, we would have made 3,000

A Little Math
  • That 3,000 came from approximately 300
  • participants (and their spectators) over
    approximately 10 weeks
  • That works out to 10 profit per participant from
    a healthy snack menu
  • It also works out to
  • about 1 profit per
  • participant per week

What That Could Mean To You
  • In a typical little league
  • scenario, your league has
  • around 500 participants
  • Your season lasts 16 weeks
  • Based on 1 per participant
  • per week, your leagues profit
  • would be 8,000
  • But the best part is that your profit came
    entirely from healthy choices at your concession

Ways We Could Have Increased Our Profit
  • Raised our prices
  • Bought in bigger bulk
  • (from commercial food
  • distributors)
  • Cut our workers income (currently 8.00 an hour)
  • Used volunteer labor
  • Expanded our menu to include items that can be
    microwaved or toasted

Join The Fight
  • Ronald Reagan, in his 2nd
  • Inaugural Address said, If
  • not us, who? And if not now, when?
  • Theodore Roosevelt said, Do what you can, with
    what you have, where you are.
  • The challenge for parks recreation is to be a
    leader in this endeavor

The Leaders And The Best
  • If we, as a field, do not lead the way, who else
  • We ought to be the
  • vanguard we ought
  • to be on the cutting
  • edge on this issue of
  • childhood obesity not just talking about the
    problem or dragging our feet, but being part of
    the solution

Hope For The Future
  • We hope to start
  • to affect long term
  • change
  • We hope to lead
  • some little kid to
  • ask mommy for
  • something healthy
  • that they tried and
  • liked at the concession
  • stand at parks rec

My Challenge For You
  • Try to implement a healthy snack concession stand
  • At a minimum, offer more healthy choices and
    fewer unhealthy ones
  • Try a completely healthy menu at least at one
    event or one concession stand
  • If you are worried about profit and possible lost
    revenue . . .
  • Start small
  • Look for grants and partners like the health

My Challenge For You, cont.
  • In the words of Nike . . .
  • Just Do It!
  • Let parks and recreation be
  • a good example to other
  • organizations that work with youth
  • Dont wait until the childhood obesity numbers
    get even higher before we act
  • Dont wait, like the schools, for the government
    to come in and mandate change
  • Let us be the leaders and show, through our
    actions, that we truly do have the best interest
    of the kids in mind