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The Virtual Aggregator: A Business Model for Winston Net

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Winston Net has the unique opportunity to be the virtual ... Museums. Venues. Educational Institutions. Users. Collaborators. Artists. Patrons. Value Chain ... – PowerPoint PPT presentation

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Title: The Virtual Aggregator: A Business Model for Winston Net


1
The Virtual AggregatorA Business Model
forWinston Net The Winston Salem Art Community
  • Conceived by
  • Team Culture Club
  • Chris Yuko, Danny Wright, Debbie Dineen, Jill
    Krumsick, Neela Rajendra

2
AGENDA
  • Value Proposition
  • Target Market
  • Value Chain Network
  • Revenues/Costs
  • Strategy
  • Recommendations

3
Value Proposition
  • Winston Net has the unique opportunity to be the
    virtual aggregator for the arts community in
    Winston Salem.  
  • This new role will manifest itself in several
    forms
  • A portal for artists and musicians to connect,
    collaborate and create
  • Social networking opportunities
  • A Cultural Arts Calendar
  • Online business tutorials for artists
  • Online Gallery and Studio
  • Initiatives that work with various cultural
    organizations
  • Collaborate with one another
  • Connect with community members

4
Target Market
  • Collaborators
  • Organizations
  • Businesses
  • Museums
  • Venues
  • Educational Institutions
  • Users
  • Collaborators
  • Artists
  • Patrons

5
Value Chain
6
Value Network
7
Revenues and Costs
  • Revenues
  • Advertising
  • Online Gallery and music store
  • Artist Tutorials
  • Accessibility, information, and public image
  • Networking, Collaboration, Connectivity
  • Costs
  • Website
  • Maintenance
  • Advertising and Public Relations

8
Competitive Strategy
  • Porters Five Forces
  • 1. Threat of Entry (Barriers to Entry)
  • Concept ideas not insulated!
  • Success as double-edged sword
  • Unique nature of SECCA and CDI (and other
    organizations)
  • 2. Threat of Rivalry
  • Cultural community as cooperative
  • More than satisfactory results
  • 3. Threat of Substitutes
  • Continuous evolvement of wireless community
    Around the corner?
  • A threat?
  • 4. The Threat of Suppliers
  • Participation!
  • The loss of one supplier in this instance
  • 5. The Threat of Buyers
  • Very significant who are the buyers?
  • Relevance and reliability

9
Recommendations
  • Artists
  • Business services (online tutorials)
  • Facilitation of the creation of art
  • Arts organizations
  • Social networking
  • Online gallery/studio
  • Greater Winston Salem Community
  • Cultural Arts Calendar
  • Cultural events
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