North Carolinas Talent, Education and Innovation Pipeline John LaWare Leadership Forum Boston May 3,

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North Carolinas Talent, Education and Innovation
Pipeline John LaWare Leadership
ForumBostonMay 3, 2006

• Robert C. Kanoy
• Senior Associate Vice President for
• Academic and Student Affairs

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College Access Challenges

• Demographics
• Affordability
• Economic Shifts

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Demographics
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Projected Change in High School Graduates by State
2002-2018
Source Western Interstate Commission for Higher
Education
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United States
Public and Nonpublic High
School Graduates2003-04 through 2017-18
(projected)
Source Western Interstate Commission for Higher
Education
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North CarolinaPublic and Nonpublic High School
Graduates2003-04 through 2017-18 (projected)
Source Western Interstate Commission for Higher
Education
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College Going Rate By Race (US High school
Graduates)

• White 64
• African American 56
• Hispanic 53
• Source National Center for Education Statistics

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Affordability Issues College Cost and Financial
Aid National Trends
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Federal Pell Grant Aid and State Grant Aid as
percentage of tuition at Public Four Year
Colleges (in Dollars) 1986-2004
Average Pell Grant per recipient as a percentage
of tuition
Average state grant per recipient as a percentage
of tuition
Source College Board
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Economic Changes
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Sourcehttp//www.cerc.com/detpages/aboutus79.html
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Economic and Industrial Shifts

• Historically a manufacturing/agricultural state
• Loss of textiles
• Loss of furniture
• Loss of tobacco
• Future Industries for Growth
• Biotechnology
• Pharmaceuticals
• Pervasive computing
• Nanotechnology
• Service industries

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Skill Level Changes
Unskilled 60
Professional 20
Skilled 20
1950
Bureau of Labor Statistics
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Skill Level Changes
Unskilled 35
Skilled 45
Professional 20
1991
Bureau of Labor Statistics
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Skill Level Changes
Unskilled 15
Skilled 65
Professional 20
2000
Bureau of Labor Statistics
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North Carolinas Response
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Our Primary Goal Access
To increase the college-going rate in North
Carolina with particular attention toward
first-generation college students.
GOAL
Two obstacles facing first-generation college
students (1) Can I really go to college in
NC? (2) Can I afford to go to college?
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Higher Education in North Carolina

• 1.3 million K-12 public school students
• 110 Colleges
• 58 Community Colleges
• 36 Independent Colleges
• 16 UNC campuses
• 67 college going rate (up 9 in 5 years)
• 90-95 of high school grads that go to college
  stay in NC
• 41 of freshmen at UNC campuses are
  first-generation

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Higher Education as Economic Engine

• Golden Leaf Biotechnology and Biomanufacturing
  Initiative (65M)
• NC State University
• North Carolina Central University
• NC Community Colleges (9)

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Higher Education as Economic Engine

• The Kannapolis Project
• Dole Foods
• Food Science Research Center and training
  programs
• Duke
• UNC - Chapel Hill, UNC Charlotte, NC State, UNC
  Greensboro, NC AT State University
• NC Community Colleges (multiple)
• Vegetable Canning Factory

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Building Blocks for PreK-16 Cooperation (Helpfu
l but not essential)

• Smart Start
• Standardized transcript
• Common weighting and grading system
• Minimum Course Requirements4 units math 4
  units English 3 units science 2 units second
  language 2 units social studies
• Comprehensive Articulation Agreement
• Commitment to increase access to postsecondary
  education

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www.CFNC.org
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CFNC is the name of a service provided by three
NC entities
State-funded K-16 partnership (DPI, NCCCS, UNC,
NCICU) administered by the UNC Office of the
President
NCs loan originator - 501(c)3
State Guarantor - scholarships, 529 program
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CFNC Access Services
Resource Center
GEAR UP North Carolina
Technology and Internet Services
www.CFNC.org
Low-income (FRL) school students 37 million Two
grants from Dept of Education (2000-2011) 35 NC
counties 14,000 students
1.866.866.CFNC
Career Center Student Planner College Fair Online
Applications and HS Transcripts Paying for
College Saving for College
Toll-free Telephone Hotline for Career, College,
Financial Aid Planning Email from
CFNC.org Publications Training Hispanic Services
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CFNC.org One Stop Shopping in NC
To plan, apply, and pay for college.
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Spanish Initiatives

• Bilingual services on the toll-free line
• Translation of CFNC.org into Spanish
• Spanish publications for college access
• Training of CFNC programs for ESL teachers
• Outreach efforts to Hispanic organizations

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Results
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CFNC Website
Website Usage 2001 Through March 2006
www.CFNC.org
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North Carolina College Going Rates
Source UNC General Administration Statistical
Analysis 2006
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Why CFNC.org Works

• Collaboration
• Flexible and Robust Technology
• Training
• Marketing
• Constantly Evolving
• Student Centered

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Training and Support

• 3,000 School Counselors Trained
• 500 Admissions Officers Trained
• Superintendents and Principals
• School Districts (teachers)
• School Boards
• Governors Education Cabinet

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CFNC Marketing
Marketing Strategies

• TV
• Radio
• Print
• Billboards
• Collateral Materials
• Public Service Announcements

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CFNC Marketing Video Clip
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Public Awareness

• 80 of High School and Middle School parents in
  North Carolina are aware of CFNC.org
• Of those who know the site, 84 anticipate using
  the services

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One Place To Plan Apply and Pay for College