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Title: Live, Live with Prosperity


1
Live, Live with Prosperity Principled Simplicity
 
M.B. Nirmal
Founder Leader ExNoRa Management Trainer
Seventh Intelligence
2
Mr. Anandapadmanabhan was a born leader and was a
living example for today's youth. He aspired and
worked hard to change the life of today's youth,
to make them more educated, prosperous, so that
they become worthy citizens of tomorrow's India.
  He silently but meticulously taught among
school children, that simplicity is the best
virtue to excel in life. Though the God of death
has being so cruel in taking away the life of our
dear Anandapadmanabhan, he lives forever in our
minds inspiring us to lead a life with
simplicity.   I dedicate this book with tears and
fond remembrance, to the epitome of simplicity,
my friend Anandapadmanabhan.
3
Title Live, Live with Prosperity Principled
simplicity   Author M.B. Nirmal Founder
Leader ExNoRa Management Trainer Seventh
Intelligence   Published by Seventh Intelligence
Publications 20, Giriappa Salai, T. Nagar,
Chennai 600017 Tel 91- 44- 2815 33 77/ 2475 95
77/ 98400 34 900. Email mbnirmal_at_hotmail.com   Or
iginal Tamil book titled, "?????????, ?????????
????????? - ??????? ?????", of the same author
Mr. M.B. Nirmal translated in English by 'REACH'
J.Chandrasekaran
4
Forgetting gratitude is forbidden   I owe my
heartfelt thanks to those who helped in the
original Tamil version Mrs. Lavanya
Senthilkumar, who designed this book, which is
sure to create history, in the e-publishing
format.   'Navalar', Poet, 'Anagai' Mr. N. Sivan
_at_ Sivalingam, who is our ExNoRa Senator. He did
proof reading and editing.   Mr. Shagul, of MOFA
Enterprises, who computerized and digitized the
Tamil edition.   Mr. N.P. Manohar and Mr. P.G.
Ramnath of Classic Printers, who brought out the
printed edition of the Tamil book.
5
I dedicate   I do not believe in the proverb,
"to make or destroy, it is the woman's will". I
respect womanhood. I believe in another proverb
whole heartedly, which says, "Wife is the gift by
the Almighty".   There is a turning point in
every man's life. His appearance, life style,
thinking, dress code - all go for a change during
his marriage, or soon after his marriage. The
changes are of different types.   A good wife
reforms bad thugs. Good simpleton turning to bad
habits after marriage is also common. There are
instances, where one could not withstand the
lavish life style of a spendthrift wife, making
him earn money in unethical means. 
6
I remember an instance, when a bank officer, went
to the jail to distribute sweets to the
prisoners. He was shocked to see his dear friend,
a Government official in higher position, among
them! When asked about how he came here, he said
that he resorted to earn ill-gotten money to buy
silk saris for his wife! I, the author of this
book, was simple ever since I grew up. After
marriage, simplicity took strong roots in my
family. My wife, a Postgraduate practicing
medico, also practiced simplicity. At present,
she is the Deputy Director of Madras Medical
College. Nevertheless, she ever made her position
or fame affect her path of simplicity. She
naturally possesses simplicity as a jewel and her
nature astonishes me!
7
Most of the days she travels by public transport.
She also buys the vegetables and groceries
required on her way back home. She cleans the
home, sweeps the floor without engaging any
servants. She travels by II sleeper class only
while traveling by train. She checks the price of
any commodity before she buys and settles with
the one with the lowest price tag. She never
'makes herself' up! Extravagance is never in her
vocabulary. She also gets along with others with
simplicity and straight forwardness.   I dedicate
this book to my wife who is the simplest and
modest woman in my life. I am sure this book will
bring happiness to countless people who will
enjoy reading this book and absorb the contents
to enrich themselves and their life.   With love
and gratitude. M. B. Nirmal Author
8
Live, Live in Prosperity Principled
simplicity   Simplicity as goal ExNoRa M.B.
Nirmal   Read this book once. Your live will
change forever and rise higher!
9
Money that controls the world   Even though there
are many problems in the world, that varies from
person to person, country to country, the most
common problem every one has is, "MONEY" or the
need for money. Money controls the world.
Industries run, business persons compete with
each other, fights for positions and going for a
job - all are to generate money. Business is done
for money. Some families strain relationship for
dowry issues, ending up in want of money. Man
robs to get money. Before the pyre's fire puts
off, the heirs fight each other for want of a
share in the wealth of the deceased soul, again
for money.
10
Money will plough down to the core of the
earth Men and money What does money yield?   For
the poor, next to oxygen, money matters. Money
gets them food, cloth and shelter. Money wipes
away their sorrow.   For middle class folk, just
to maintain their 'middle class' status, they
need money! If they have more money, they can buy
a bigger house with more amenities. Can buy car
go abroad pay 'capitation' fees for higher
studies even though prohibitive, can discreetly
give dowry for a safe marriage for their
daughters. Let them earn well, but they should
also learn to control their expenses and desires.
Otherwise, they will loose control over the swirl
of greed and desire and will put them in a crisis.
11
For the rich Rich too worry about money. How to
safe guard the hard-earned money? How to earn
further ? On seeing some one richer, they yearn
to beat them, by adding few more crores to their
kitty . These are few worries they carry. This
constant worry of making more and more money
builds stress, which gives them immense pain, and
invites all diseases. These 'rich' diseases carry
those filthy rich people towards the ICU of a
rich hospital. Then they eventually loose the
body worth crores for want of money or the
thought of money.   Is there any connection
between money and happiness? If some is to read
what I said earlier, they will surely conclude
that money is everything. But great souls,
saints, philosophers, patriots, freedom fighters,
social workers, nature lovers - all are in unison
by thinking otherwise!
12
  "There is NO CONNECTION between money and
merry. And absolutely no connection between money
and mental peace," is what they say.   Is this
true? Here are two true illustrations   True
incidents
13
The poor rich man!   I went to a rich man's
house. His house is in Chennai main city which
covers some acres together! There must be at
least 15 rooms within his bungalow. Not less than
five cars were lined in his portico. A large door
at the reception, on opening carries a huge
surprise . A big swimming pool awaits you, with a
springboard on its bank. You can dive into the
water and come out by the rising steps.   Small
trolleys carry food for guests. The food is
driven to the guests' place, in these cars. They
are converted to dining tables, in a moment! A
big tennis court, grand wooden carvings, smooth
silk carpets and many such jaw-dropping artifacts
decorate the bungalow. This book would is not
enough if I have to comment on everything I saw
that day.
14
The owner of the bungalow knows me well. When I
went there, he was sitting in a sorrowful mood. I
was with him for half an hour. By then, two
doctors had already checked him and left. One was
a cardiologist and the other a diabetes
specialist.    I remembered many say that this
man can do anything with the money he possesses!
What happened now? I slowly went near him and
enquired, "I always get surprised by the wealth
you have possessed, but now today, I feel very
sorry for you. What's really your problem?"   He
replied, " I wish I lessen my burden by sharing
my problems with some one else.' Having said
that, he talked with me for about ten minutes.
15
  • I could summarize that as follows
  •  
  • A week before, the income tax sleuths have raided
    his house, dug the unaccounted money, and have
    raised an enquiry on him.
  • He recently came to know that one of his business
    partners had been swindling huge sums of money
    for a long period, unnoticed!
  • On seeing his lavish life style, his factory
    workers have started asking for a raise.
  •  
  • His son-in-law's tantrum had reached a crescendo.
    He had first received a Honda car on persistent
    requests, and now he wants a Benz car, again!
  • He also came to know that both his sons have
    illicit affairs.
  • As he always thinks of his business, he has
    developed no attachment or relationship with his
    wife.

16
All these things put together had made this man
bed ridden and a pressure driven wreck.   I
suggested, Sir, why don't you do some
meditation, go for a cool swimming? These would
relax your mind, body and soul! He retorted
back, I wish I remove all the water and jump
into the dry pool and commit suicide instead!"
  I am known for giving solace to many parched
souls but I could not muster any reply for this
man! I just bid bye and returned back, without
uttering a word more. The surprise element is
that, when this man had a smaller unit, he was
happier as I saw him but as the unit grew in
size, so grew his worries, along!
17
The rich poor man!   The same day evening, I had
another experience altogether. The dhobi
Dhanakoti, who lives near the slum next to my
house, was sleeping peacefully. On hearing my
vehicle's sound, he woke up, came running to open
the gate of my house, to allow the vehicle in. I
just enquired, Hows life man?" He gleefully
replied, All in our family went to Muniandi
Villas for sumptuous Biriyani, saw a MGR movie
and are back home. Our day today went off
happily!"   Dhanakoti, his wife Mookayi, their
children, all wash the clothes of their
customer's outside their hut. They work hard
throughout the day. They enjoy working hard.
Their hard work had made their arms muscular and
strong. Morning 8 to 2 noon they wash the
clothes. Then they dry the clothes, have food,
take some rest and after five in the evening they
start pressing the clothes and give the pressed
ones to the clients' houses and come back with
the collected money. While on work, the tape
recorder in their hut belts out cinema songs
continuously. After 7 pm, they all squat before
the black white television and see all the
programme non-stop. They laugh, clap hands and
get so involved with the comedy scenes they see
and are immersed into the scenes themselves!
Every weekend they visit the Mari Amman temple.
Being dhobis themselves, they always sport
well-washed, white linen. They always live
happily.
18
Measure of happiness   If at all we try to
measure the happiness, through some fictional
'happiness readometer", the mercury in it, would
cross all barriers and burst itself out! If we
use the same meter on the rich man, I referred
earlier, the mercury would never rise to any
level, and would stay put as if it is frozen
forever!  
19
The vision of truth   On seeing two different
families the same day, a great truth dawned upon
me. Comparing these two families, I concluded
that money and happiness have no connection.
Money and Mental peace have no connection.
Moreover, to top this all, I felt strongly,
Money and mental solace have no relationship at
all!" These two instances made me do a thorough
research. The result is what you see, this book.
If one understands this book and its essence, the
reader can get peace of mind, and happiness,
forever. Money do gives comfort. However, it is
only 90 a physical aberration. The mind never
gets solace from money.
20
Earn   Let more of money be there. If you can
earn more money the righteous way, please go
ahead. Earn as much as possible. Any earning
member should follow a strict methodology. That
is why I have this book before you. Not to stop
you earning money. Let's come to that important
methodology one has to follow, after earning
hoards of money.
21
What can give you mental solace?   There are many
answers for the above question. But what stands
out is just one reply, 'simplicity'. The more
simple you live, the more happiness and mental
solace, you achieve. This is hundred percent
true. Even if you earn more money and possess
more wealth, just desist and be simple. Earning
money is not a crime. Nevertheless, forgetting
simplicity is a huge mistake! When money beckons
a man, we see that simplicity tends to leave him.

22
Great men are simple. Simple men turn
great.   The most renowned men in the world are
all simple. List out the beacons who lead a
great, yet simple life. They may be from
different class, kind, clan and nationality.
However, the common thread, which runs through
all such names and personalities, is
'simplicity'. Here is a sample list   The great
Gowthama was not famous as a Prince, but he
became world famous, after he became 'Buddha',
leading a simple life, renouncing the charm of
being a prince.
23
  Same way, Jesus, Mohammed the prophet,
Confucius, Plato, Aristotle, Socrates, Mother
Teresa, Ramakrishna Paramahamsa, Swami
Vivekananda, Arutperum jyothi Ramalinga Adigal,
Guru Nanak, Mahaveer, Leo Tolstoy, Bernard Shaw,
Albert Einstein, Poet Subramania Bharathi, 'Iron
Man' Sardar Vallabhai Patel, Father of the Nation
Mahatma Gandhi, Thiruvalluvar, Tamil poetess
Avvaiyaar, Rabindranath Tagore, Gopala Krishna
Gokhale, Bala Gangadhara Tilak, Ramana, Arabindo,
Raghavendra Swami, Swaminarayan, Dr. Ambedkar,
C.Rajaji, Karma warrior Kamaraj, Kakkanji,
Lalbahadur Sastri, Annadurai, the saint who
ploughs through your mind, 'Live prosperously'
Mahan. Vethathiri Maharishi, and so on. If I
again start listing such great souls of this
soil, this book will be over flowing. Most of
them listed here came from affluent background,
but adorned simplicity. They never lived a
pompous and rich life.
24
Gandhiji was from an affluent family and a
Barrister from London. The world hails him for
not for his Barrister Law degree, but for his
simple life style, for living one among the
masses, like a common person. He traveled the
length and breadth of our country saw the plight
of many poor peasants wearing almost nothing
except their loincloth. He too shed away lavish
clothing and wore just a dhoti and a small towel
on his frail shoulders. Even Winston Churchill
ridiculed Gandhiji as, "Half naked fakir' from
India. However, it was not the well-dressed suit
attired Churchill, who won, but this so-called
half naked man of India, Gandhiji!
25
A small girl told her mother, " Ma, leave me for
serving the Church. Let me become a nun! Her
mother refused saying, You are still a small
girl. Become 18 and then you can decide on your
life path." After years, the girl, now a grown up
woman, went to her mother again and retorted,
"Ma, leave me now. I am 18. Let me become a nun."
The mother with tears rolling down her eyes,
allowed her daughter to join the monastery. What
is shocking is the fact that, after this
incidence, the mother and daughter never met
again!   The young nun, who reached the shores of
Calcutta, saw the poor and downtrodden dying in
the streets with no shelter, but for the sky as
their roof. Many were dying due to hunger, in
footpaths. She sheds tears for them. She goes to
her seniors in the Church, asking them permission
to serve the mankind instead of serving the Lord.
26
She is an Albanian by birth, and white skinned.
Will the locals accept her? She immediately sheds
away her nun robes and gowns, but wears simpler
sari, the Indian attire. Do you know which sari
she chose to wear? The one that is being worn by
the sweepers of Calcutta, which just cost her
Rs.2.00. She is none other than the famous Mother
of deprived, down trodden and the beacon of hope
of destitute, the founder of Missionaries of
Charity, Mother Teresa. Is there any other better
example of a Great person leading a simpler life,
yet becoming famous?   The then Chief Minister of
Tripura, Mr. Nirupan Chakraborthy was a bachelor.
After his tenure, he went to live in a small
rented room, leaving away the posh Government
Bungalow. Do you want to know what he carried
along when he vacated the Government
accommodation? A simple trunk containing three
sets of dresses!
27
The then Chief Minister of Kerala Namboodiripad,
donated all his ancestral property to his party,
before entering politics.   The other Kerala
Chief Minister Achyutha Menon was seen shopping
like a commoner, the next day his tenure ended.
Even minister A. K. Anthony is known for his
simplicity even by his political oppositions. A
member of the parliament, holding various
ministerial posts in the erstwhile Madras state
Shri. Kakkan was travelling by public bus. During
his last years, he could not even afford a
private hospital and stayed in the general ward
of a Government Hospital.
28
Mr. Kamarajar, the 'King maker', who was known
for his ability to select the Prime ministerial
candidate of India, was then the chief minister
of Tamilnadu. He did not own a small piece of
land in this country, where we know that
politicians who hold even the smallest of smaller
posts, having Swiss accounts to save discreetly
their ill-gotten money. Mr. Kamaraj did not even
have a savings account in his name. Perarignar
Anna, also an erstwhile Chief Minister of Tamil
Nadu is known for his great literary works, which
were written by him squatting on plain floor.
Rajaji was also known for his simplistic life
style.   Guljarilal Nanda, who was a minister
for long period in the Central Ministry,
struggled in his late years unable to pay his
room rent. He used to stitch his torn cloth to
wear them again.
29
Is there anyone greater than these Great men I
mentioned? Did the society boycott these men
because they were simple? Even after their death,
they are remembered forever, as an epitome of
simplicity. So, shall we all agree that
simplicity is not to be ridiculed but to be
hailed?   The recent incumbent president, Dr. A.
P. J. Abdul Kalam is a living example for this
generation. Similar to him, is also the current
Prime Minister of India, Dr. Manmohan Singh. Both
of them lead a very simple life.
30
Advertisement Stunt and Show   The politicians
today, and even the Religious Heads advertise
themselves. They keep themselves figuring in tall
digital banners and posters competing with the
skylines. Some of these even fall off and injure
the common public who walk gazing at those
monstrous cutouts! They encourage their so-called
'supporters' and acclaim many 'titles' to
themselves as prefixes and suffices to their
names. They celebrate their birthday with pomp
and extravagance.
31
Raise that comes with simplicity   The Great men
we discussed earlier never did advertise
themselves. There was neither internet nor
websites during their days. No televisions or
cell phones. In fact, there wasnt that many
publications or newspapers like what we read
today. In spite of such short falls, they were
famous. The whole world was familiar with these
names. What gave them fame is their simple life
style, their philosophy, their work and the path
they lead. They not only preached simplicity but
also lead by example.
32
Live, live happily There is a simple way to
lead a happy life. That is to lead a simple life
and to proclaim that simplicity will be the only
motto to lead that life.
33
Principled simplicity is the only way to lead a
happy life What is principled simplicity? What
are the obstacles we face while observing
principled simplicity? What is the real way to
live a cherished and peaceful life?  a If one
understands the objective of principled
simplicity and give shape to it, there cannot be
a person better than you to lead the happier
life. Again, what is this principled
simplicity?  a Before understanding this concept,
it is important to understand that you will face
a lot of obstacles while taking every effort to
practice principled simplicity. In short, it is
this 'society' which stops you practicing
principled simplicity. We never see things in our
own perspective. We always tend to handle any
issue through the society's eye. What does the
society think? "What will happen if 'x' thinks
so, 'y' may blame me, how do I get fame and
attention of the society or what will happen if
the society shuns me for my deed .." and so on
34
 a Therefore, by constantly thinking what the
society thinks, we loose our own thinking, let
our concerns to dilute and thought process to
fade. We tend to bend ourselves to the thinking
of the society and thus become a victim of
borrowed opinion, resulting in tension and
restlessness.  a We blame the society and conduct
ourselves, even though we do not like it. In
fact, we tend to become spendthrifts blaming the
society, only to suffer and bear the brunt.
35
Neighbour Syndrome   Ninety percent of the
population suffers from what is called as
'Neighbour syndrome'. Do you remember the famous
Tamil cinema song, "Aduthaathu Ambujatha
paartheyla? (??????????? ????????? ???????????)
This explicitly explains how the singer envies
her neighbour.   The very concern of what would
be our neighbours opinion makes us do things
incorrectly. And the funniest part is here? Just
to grab the attention of our neighbour, to
attract him or to overcome him in terms of
others' attention, we tend to do things
differently than what is really ours.   The truth
is that no neighbour has time to think of us,
fathom or criticize us, leave alone adulating or
finding fault with. So, first and foremost, we
should come out of the lifeterm we impose on
ourselves called as the 'neighbourhood syndrome'.
Instead of living our fullest life for
ourselves, we start living for the sake of
entering our neighbour's heart or mind. In this
context, neighbour means, the surroundings and
the society too.
36
The social uneasiness   How is our neighbour or
the society responsible for us shedding the
simple life and falling prey for a pompous life?
Here are the reasons   Will the society think
that we have become paupers, having lost all our
wealth and property, if we lead a simple
life? Will they call us a 'miser'? Will they
declare us as mad?
37
Such unwarranted thoughts engulf us, and we
resort to get into a pompous life. Even if some
one thinks like that, should we really worry
about it? Shouldnt we decide how we live or is
it the neighbour or the society, which should
decide our destiny? Those who ridicule us, will
they take care of us in hard times? Will they
come forward to pay off our loans? Will they
partake in our sorrows and pains? Will they share
our burden now or ever? It is not bad to be
poor in wealth, but it is certainly bad to be
poor in intellect.
38
Prisoner of others' thoughts   Both the
neighbours indulge in wealth accumulation and are
under stress, thinking that the other man would
always think of us, the man next door! Both think
that the other man is watching his movements
closely, avoid face-to-face contact, do not talk
with each other and spend their lives without
fear, which is not worth undergoing. We loose
ourselves, our self-esteem, are trapped and fail
to come out openly with a clear thought and mind.
We spend beyond our capacity to make the other
man appreciate and feel envious about us. One
day, we will be burying ourselves in deep depth
of debt. It happens the same way in the other
man's life too. This unaccounted life game
becomes a threat to us others feel hatred
towards us and in fact avoid us. In front of our
face, they hail us but behind our backs, they
shun us. Some evil-minded enemies go to the
extent of giving a complaint against us to the
authorities, anonymously!
39
The movie, which detailed simplicity in an
eloquent way   The director with a sharp brain
who has made many movies to evoke the
intelligence of the society, by mixing both
comedy and realism is none other than the Tamil
Director K.Balachander. He not only made
commercial movies, but also ensured that they
carried social messages.   Extravagance and its
suffering were well documented in the Tamil movie
'Bama Vijayam'. The evils of being spending
beyond ones limits is well explained interlaced
with comedy, by showing how three middle class
women fall prey to the glamour world and pretend
to be rich, eventually suffering themselves due
to their own plight. None can forget the song,
'Varavu ettanaa, selavu patthaNaa' (???? ??????,
????? ??????). A famous adage goes like this in
Tamil, 'swell, suiting to the size of the
finger', which implicitly means spend suiting to
your income'. In the beginning chapters, I had
explained very clearly how money is not important
for happiness, by two live examples.
40
My parents were money-minting machines!   The
true son makes his father proud By becoming a
front-runner, in all claims...   is the meaning
of a couplet of Poet Valluvar who also says in
the same breadth the duty of a father towards his
son, in another one   Father does his true duty
by making himself a role model to his son   An
industrialist father and a leading medico mother
both work tirelessly and accumulate enormous
wealth to their children, but they never spared
time to spend with their children. They always
worried about the future but forgot the present
time. Out of the enormous interest they showed in
making money not even an iota was showered on the
children. The children themselves had to seek
appointment of their father through his personal
secretary!
41
The children yearned for parental love and
affection. Soon, both the sons got addicted to
drugs and this went on undetected by their
parents. The parents became money-minting
machines but had no love. When drug addiction
became too severe, the eldest son lost his life.
The other son was saved miraculously by highest
and most expensive medical care! We come across
many such instances in our daily lives. There are
women weeping for the plight of a child in the
television serial, forgetting about their own
kin!   The adage 'father' is equally important as
that of being named as an 'industrialist'. Both
have different work and different role to play.
One complete man does both jobs correctly. If he
fails in his dual role, life will fail him!   The
true incident mentioned above shows that he
parents failed to understand the minds of the
children, in spite of them being clever enough to
accumulate so much wealth. Love and affection are
also precious little things, which are essential
in life.
42
Principled simplicity - a definition   Another
saying goes like this As a cat burnt itself
with hot tongs trying to imitate the tiger
stripes'. We should lead a life within our
earning capacity and should not fall a prey to
the pomp and show outside. On the contrary, we
should observe how poor folk who earn less live
comfortably than we do.   'I wept for a pair of
shoes and stopped when I saw a lame man walk by'
- is another proverb. This is what is aiming for
simplicity. Decide from today, to lead a simple
life.
43
Aim for natural happiness.   The reason for you
to lead a simple life is not that you do not have
money, but because you have decided to live so.
You are not broken. You are not a miser or
insane. You observe simplicity as you have that
as one of the aims in life. Simplicity is the
path to happiness.
44
'Badge' - a symbol   A simple designer badge can
demonstrate principled simplicity. This is how it
looks   Principled simplicity   This can be
made in engraved letters either in metal or
plastics and can be worn close to your heart on
your shirt pocket. This can be any language
denoting the initials of principled simplicity.
You can wear a simple dhoti, or wear sandal
slippers, but yet by seeing this badge on your
shirt people will look upon you, not tease or
ridicule you. They will understand that the
simple life you have chosen is by choice and not
by force or situation. Principled simplicity is
not a banned word! Those who see you with this
badge will not think bad about you, but will look
upon you as a role model. Your value will raise
amongst them. Your style will spread like the
fragrance of an incense stick to others around.
45
No 'badge' needed   In fact, real masters with
an aim of leading a simple life and who lead as
an example, do not really need any badge. Their
dress, their simple attire and their simple deeds
are suffice to promote the idea and the person.  
PS
46
Badge needed   But let's think the other way. In
case you are a simple man wearing this badge.
Anyone new to this concept, will surely approach
you out of curiosity. You can then start
explaining the concept, the virtues of
simplicity. So the message spreads fast. So
please wear such badge whenever you go out.
Spread simplicity, its virtues, advantages and
all the goodness it brings along with it. Keep
spreading the message. Do this NOW!  
47
Hypnotizing and Subliminal Advertisements   Many
advertisements come in television which attracts
us, changes us, make us mad, which conquer us,
make us addicted. A finding from a Western
research says that some advertisements are
produced in such a way, that they go deep and get
embedded into our minds. The characters, their
dress, their style, conversation, dialogue
delivery, background score, all keep aside your
judgmental mind and start imposing the
advertiser's ideas forcibly into your brain. What
next? You become like a keyed toy, go and buy the
said commodity or expensive thing without ever
wanting it really. This is called 'subliminal'.
Those who see advertisements daily and also
follow them strictly are sure to become paupers
and to the streets! Then their own life becomes
fit to be a screen play for another television
serial!
48
Just do a 'small survey' immediately   Walk
around your home with a paper and pen. Just jot
down all the needy things based on their use to
you. Do not leave anything in your house.
Everything you see. Give 100 marks for those who
are inseparable like gas, gas stove, light, fan
etc. Give lesser marks for things which are
sparingly used. You will be surprised that 90
of the goods in your house being useless or in
other words, which are sparingly used. You may
find surprisingly certain unwanted things filling
your almirah unopened! The unwanted stuff makes
cockroaches dwell there. Most of those unwanted
things would have been purchased using credit
cards and the dues would also accumulate for
nothing. More the interest in the bank, more goes
up your blood pressure!  
49
A simple method to suppress the urge to
buy   Let bygones be bygones. Let the future be
good. Do you feel like buying something you see
at a friends place or see in an advertisement?
Do you feel the rush to buy at any cost? You need
to just do one thing. A self test. Just for two
minutes. Sit in a chair. Relax and lean back then
ask yourself the following five questions and
answer back yourself.
50
Those five questions   Question 1 Is this thing
very essential for me? Do I want it?   If the
answer is no, its OK. On the other hand, if
the answer is yes, you are inviting trouble.
Then go to the next question.   Question 2 Do I
need it?   If the answer is no again, you are
fine. If the answer is yes, it means you are in
danger. Then go to the third question.   Question
3 Can I afford to buy it? Do I have the capacity
to buy it?   It is pertinent to know before you
answer this question, that you have the money to
buy that thing, well in your account. If you are
going to get credit for the same, the credit
should again be reasonable. Can you repay the
credit card company in time? Ask this question
too. If you have the capacity to re-pay the
monthly installments, it is fine. If you get a
big NO as an answer for all the questions, it
is great, you are free. But if you get a big
YES as an answer then YOU MUST go to answer
question number four.
51
Question 4 Can I lead my life without
this?   This is an IMPORTANT question. Most of
the things in our homes are not essentials in our
life. Still we accumulate them. We can easily
say, yes, this is not really an essential item
in my life or life style. You can avoid buying
such things immediately. Nothing will change or
life become abnormal if we stop buying that
thing. If your answer for this question is again
a big no you are again saved, but if your
answer is yes, you have to answer the final
fifth question without fail and then may proceed
with your purchase.   Question5 Can I postpone
buying it?   By asking this vital question, you
may postpone the purchase if needed, may be you
may cut down your desire of buying the product
later, for ever, which does more good than harm
in long run.
52
These 5 wonder questions   You will be surprised
that after answering these vital wonder
questions, you will end up, not buying many
unwanted things. You will be a true man using
your sixth sense, not getting carried away by
advertisements. Your family welfare will be safe.
Simple life style will engulf you and you will
walk with a raised head ever. You will feel light
hearted. Savings will grow. All in your family
together or alone can undertake these self
examination. Better to do as a group.   Sixth
bonus question Still is your desire to buy
more is not doused? Then this sixth question
which needs to penetrate your head and mind
is   Does this affect the environment or will
this purchase cause pollution?
53
Good expense   Do you know the best expenditure
in the world? It is spending to save! Yes, this
four lettered word save saves you a lot. The
more you spend on saving, the more you
gain.   Let others who are pompous and
extravagant, weep around for their
misfortune.   We should remember a point. There
are not less than 10 crore Indians living under
the sky, as their roof. They live, eat, deliver
children and die on footpaths. There are at least
few crores of populace who starve without a
square meal a day! Many die due to starvation.
More than that, many tender hands of children
toil and work hard in harsh conditions to support
their family!
54
  There are so many underprivileged poor souls
like the lame, blind, orphans, destitute,
discarded, aged, suppressed, women who resort to
run brothels for want of food, starvers who beg,
those who do petty thefts as they do not know how
to earn their bread, and so on. Is it right on
our path to spend lavishly when our brethren are
dying due to penury? Is it fair?   It is not the
gold plate or aluminum plate which satisfies our
hunger. It is the food on the plate that fills
our stomach.
55
Guilty conscience   More than making us feel
rich, extravagance makes us feel pompous. The
very feeling that we are pompous will develop a
guilty feeling in our mind and that also leads us
to illness.   Way to lead a simple life   You
want to lead an easy life? Be stronger yourself.
Control the wavering mind. You want your life to
be a smooth sail? Be tough to yourself.   What a
ostentatious nature?   There is a Tamil saying,
An overnight filthy rich, holds an umbrella even
for a midnight moon!. It is a fact that these
sudden rich and snobbish act worsens their
normal life. A sudden rich man asked the guy at
the watch show room, not about the life of the
watch, or its technicalities, but Which is the
most expensive watch in your showroom?. He
bought the costliest one. He did not buy for
himself but insisted the sales man that none
other than him should wear that particular
branded watch, and must not be sold to any one
else! As it is costlier, it shows more time
than what is normal!! is a joke remarked on this
incident. How snobbish and arrogant these filthy
sudden rich ones are!
56
Money intoxication! A rich man had three
children, who studied in the same school, but he
chose to send them to a near by school which was
within two kilometer radius, by individual car
for each child! Separate drivers for each vehicle
and brought them back. Just near by is a slum
area, where most children live in penury and most
of them have no clothes to wear or proper food to
eat. Cant the rich man cut down on his expenses
by sending all the three children to the school
in one car? The money thus saved could have been
used to provide education for all the
downtrodden children in that slum. God will only
bless those who live for others.
57
Fetish for imported goods   There are many who
boast of proclaiming, I do not buy anything
local. All foreign make only!. However
pretentious they are, can they remove the tag
which is on them that they are only locals, i.e.,
Indians!
58
Buy only Swedeshi goods   Many foreign goods,
mostly unwanted goods, are adorning the shelves
of our shops. If you are not ready to give up the
snobbish attitude, so be it. At least listen to
this simple advice. Do not buy foreign goods. Buy
only Indian goods. That would indirectly benefit
our brethren and give job opportunity to our own
country men. Many houses will have their lights
lit and we would save foreign exchange to our
country. Our country will also prosper and
grow.  
59
Just see this imaginary situation   You have two
workers approaching you for help a healthy
cash-rich worker from abroad and the other a poor
labourer from India. You need not help any of
them. Just try to stick on to Made in India
tag. Just buy Indian goods. Thats enough. This
would be the best favour one could do for saving
the lives of the Indian worker. Take an oath,
with immediate effect as I would buy only
Indian goods.
60
The extravagance thats makes you loose your
mind   Let me narrate an interesting story to
illustrate how obsessed we are with money and an
extravagant life. A rich man gifted a dog to his
son. The son and the dog became inseparable and
were play mates. One day unfortunately the boy
sees the dog motionless and still. He wept
profusely and asked his father to get back the
dog its life. The father tried to console his son
but failed. He said he will buy a similar one,
but the son was adamant and went on crying. The
father changed the track and proclaimed, See,
lets do one thing. We will have a grand burial
for your pet dog. The body will be carried in a
chariot bedecked with garlands, driven by horses.
A band will lead the way. After burial, we will
have a grand feast for all who attended the
cremation. The boys face lit up! He was happy
and was about to get ready for the cremation.
Then, the unexpected happened! The dog, which was
actually unconscious, leapt back to life! The boy
had a rude shock! He was expecting a feast and
not the dog back to life. He immediately yelled
to his gardener. Hey, kill that dog!   I need
not elaborate any further on this story. We all
live like this, mindlessly. We are possessed with
extravagance. We avoid being simple and end up
simply loosing all good things in life. At times
we are forced to live so and when such an
attitude dominates our mind, we are forced to
become cruel against others too.
61
  • Why simplicity? Here are some reasons
  •  
  • Lavish life forces us towards debt.
  • Dowry deaths, cruelty, bribery, robbery, all
    happen due to the desire for a lavish life
  • This extravagance and desire to buy unwanted
    things make producers produce such unwarranted
    and unwanted goods in plenty. This in turn spoils
    the nature. The world will become a grave yard in
    the next generation. Natural resources will
    perish, and the earth will become barren.
  • The more we buy useless things, the more they are
    produced. Due to increased production, pollution
    increases which in turn spoils our soil, air,
    earth and sea.

62
  • More scrap and solid waste accumulates, due to
    the unrelated use of useless things and
    discharge. The packing boxes, film covers, the
    thermocole or styrofoam packing's, paper, all add
    to the waste. We end up spending money for solid
    waste management and disposal.
  • The vehicles which carry the waste pollute the
    air, sound as well as the land.
  • The place were the waste is dumped also become a
    waste land, useless for irrigation, agriculture,
    in short useless for habitation. We also are
    loosing more of our lakes and ponds, which are
    used as dumping yards for the waste managers.
  • Diseases spread due to the waste. We spend money
    to cure diseases. The medical expense in the city
    life has become inevitable.
  • Luxury invites danger. Boot-leggers and criminals
    target people who own luxury cars. Thieves target
    those who flash their wealth.
  • Many women who walk like a show piece bedecked
    with jewelry also become victims of murder and
    theft.

63
What does simplicity give us?   Simplicity gives
mental peace and solace. Simplicity gives
fulfillment in life. Simplicity uplifts the
standard of our life. Simple men are always held
in high esteem in the society A well deserved
peaceful life, less expenses, adores us. Savings
always saves us.   Simplicity brings us all
together. If simplicity becomes a common goal for
all, the other unwanted differences in caste,
creed, money, economics, etc., all of them will
take a back seat. Simplicity should be your
breadth. If so, happiness will surrender at your
feet. If not, you will be at the mercy of the
demon called debt money.  
64
Most of the work we were once doing physically
are now taken care of machines. All exercises are
now gone. Grinding and pounding using hands,
sweeping and cleaning the floor using wet cloth
with our hands, use mug and bucket to bath,
washing clothes by hand in a river bed, all have
become bygones. The simpler exercises we do are
now totally not practiced. We do not stand up to
switch off a running television. We use remote
control button! Only thing which you cannot
operate using a remote control is your own
brethren. We have invited body ache and pains by
avoiding the smaller exercises we used to do once
upon a time. What do we do to reduce the pain? We
run to a gym. We pour money there and try out all
kinds of exercises in all types of awkward
looking machines! What a farce! Should we not
feel ashamed of this? Exercise is the only thing
which you should do yourself. You cannot assign
that task to some one else.   In short, we have
reduced body motions by buying machines for every
possible work. We have reduced normal exercises.
We pay and join a gym! Then make the body sweat.
What a shame! We waste money as well as time.
65
  • Principled Simplicity here is the plan
  • Make a badge like what you see here. Or like what
    I showed in the earlier pages.
  • Live and lead a simple life and set yourself as a
    leading example
  • Preach simplicity wherever possible. Call for
    gatherings to discuss simplicity. Talk to school
    children stressing the need to be simple. Become
    a messenger to spread the benefits of simplicity.
  • Give this book to all known friends, relatives
    and well wishers. Gift this on any occasion to
    them.
  • Make such badges and also sell it to them.

66
  • Principled Simplicity here is the plan
  • Please save the money saved by practicing
    principled simplicity in a bank. Use that to give
    quality education for children. Get them good
    books to read.
  • All simple folk observe a walkathon wearing
    simpler dresses.
  • Four friends can come together to start the
    Principled Simplicity Club.
  • Meet twice at least a month to work out
    strategies to live simpler. Take wise decisions
    to cut costs and live happily.
  • We resort not to talk to others and gain money to
    become rich. We become aloof. Instead, we can
    become a member of this principled simplicity
    club and share our experiences and knowledge
    with others to make them also live simple.

67
  • Principled Simplicity here is the plan
  • Make more members join this unique but purposeful
    club.
  • Talk in public forum, schools, colleges in
    appropriate stage and gatherings, the advantages
    of simple living. Create more clubs over there.
  • Start such simplicity clubs in multi-storied
    buildings and on roads. Inform us. We will
    publish and popularize your club.
  • Simplicity makes us save money. We can save this
    money and utilize a portion of that to donate to
    people who need it. Buy food, cloth and books to
    the needy and poor. If possible try to build
    shelters for the under privileged
  • Share others joy as well as their sorrows. If you
    share their joy your joy doubles. If you share
    their sorrow, their sorrow will be halved.
  • We need clean mind and control to lead a simple
    life. Take efforts to gain a peaceful and
    controlled mind.

68
One logical question of yours   You may ask, if
all start observing simplicity, will not the
industry fall down? Will not many factories which
produce goods for the buyers, close down? Many
may lose jobs! Yes this is a meaningful
question. Simplicity does not mean being a miser.
One should always buy what we consider is very
essential and avoid buying non-essential things.
The result is, essential goods production will go
up. Production of unwanted things will go down.
Industries would then resort to make only those
commodity which are very essential to mankind and
avoid doing lavish, unwanted, goods of
extravagance.  
69
What are essential goods?   Food, water, shelter,
clothes or dress, medicine and education are the
essential needs of a man. If principled
simplicity is observed by one and all sincerely,
savings will grow social awareness and work will
improve, health standards will increase. Quality
goods which are essential would be produced more
and would also pave way for exports and earn
foreign exchange for our country. Very few
industry would loose business, but many new ones
will spring up. By and large economy would not
perish or diminish, but will cherish along with
simple living.   The natural resources are not
omnipresent and immortal. We may usurp all of
them one day. By practicing principled
simplicity one will be forced to use the natural
resources only for producing essential goods.
Depletion of nature will reduce. This is the best
use and benefit for simple living.   The money
thus saved by living simple, can be utilized to
serve the poor and needy.
70
  • If savings increase
  •  
  • If savings improve, the banks can utilize the
    money as its resources for lending for many
    useful purposes. Job opportunity for many will
    spring up. Here is a sample list
  •  
  • Barren land can become cultivable land.
  • Rivers can be embedded.
  • Ponds can be deepened and cleaned.
  • Wells can be bored.
  • Trees can be planted

71
  • We can reconserve and grow forests
  • Can cultivate vegetable garden
  • Can start medicinal herbs cultivation
  • Can create parks
  • Can make money out of waste
  • Can do rain water harvesting
  • Can stop erosion of natural resources
  • Can reduce pollution
  • Can build hospitals
  • Can use the money for more social cause and work
  •  
  • So we can make such countless efforts by creating
    more and more jobs within ourselves as shown
    above.

72
Do not forget   We are spending and ending
natural resources, but are hardly spending human
resources properly.   Lets learn and take an
oath to increasingly use human resources and save
natural resources.   Let us follow Principled
Simplicity to achieve this.   So, we now know,
that production increases. We also know that
those produce will be essential and useful. The
investments would change from one industry to the
other. Overall, a healthy world would beckon us.
73
Dear Parents   You teach your child how to read,
write, compete, pray, conduct him or herself. Is
that all needed for one to lead a complete life?
Where will they live if the land, water and air
they need, is under threat? There would be a huge
shortage of natural resources in near future.
Land, air and water would be polluted to
unimaginable levels. (Join ExNoRa forums to save
earth and control pollution)   No money can save
your future generation. Only principled
simplicity can save their lives. You should
follow that and teach your children and others
too. Encourage your child to follow principled
simplicity. Teach them the skills to adopt
simplicity.  
74
Old story and a new definition   A king wanted to
conduct a great yagna, a ceremony. He wished all
his subjects participate in it and ordered each
of them to donate one litre of milk for the
ceremony. He was observing them with pride,
obeying him, pouring litre after litre into the
big vessel kept for that purpose. Later, when the
king opened the vessel, he was shocked to see the
vessel full of water! Each citizen though to
himself, When others pour milk, what would
happen if only I pour a litre of water as my
contribution? It will get mixed and go
unnoticed. To everyone's surprise, all of them
had cheated themselves and the king by pouring
only water and no milk!
75
Old story and a new definition   We can take this
story as an example for a different reason. Do
not think, all should start leading a simple
life. You start first. You be the leader. Do not
wonder why should I bother or worry about
extravagance? Why not others? Rather, start
leading a simpler life yourself. Think, All good
things begin with me. Follow the beautiful
philosophy of principled simplicity.   I would
remind you the words of Martin Luther King
again The problems we see around us are not
caused by evil men. It is because of those good
men who remain silent!. Break that silence. Do
social work. Give voice to the concerned.
76
Lavish Children   We can understand the reason
for why simple living is important, in a
different way.   If one understands, how
extravagance spoils the minds of children, we
will appreciate the need to live simpler. The
reason to bring uniforms in schools is to avoid
disparity. If one child wears a two thousand
rupees worth dress and another child wearing a
fifty rupees worth dress, parity crops up. The
poor child will get affected mentally and
psychologically and may feel depressed where as
the rich ones may become arrogant and flashy.
This in turn would affect the childs morale and
hence his/ her studies. Such differences may turn
the child to a criminal too. Hence, uniforms were
brought into practice at schools.
77
Uniformity in uniforms There is a big school
campus named, Church Park in the heart of
Chennai city. It had three schools running within
its campus, namely the Sacred Heart, St. Ursula's
and St. Andrews. The first school is for the
rich, whose children wore Pale Green uniform, the
second school is for the middle class who wore
light blue uniforms and the third one was run for
the poor, whose children were identified by their
brown uniform. But among the common public and
between the children, the parity in uniforms
showcased their economic status, thus bringing an
upheaval in their minds and attitudes. The
management came to know of this and made a good
decision of changing the uniform for all the
schools into dark green uniform, thus bringing
the parity to an end. That year the school were
able to see a marked change in their end results!
78
This? or That?   People who have insufficient
earnings and who aspire to live beyond their
means should read this  
79
This or That?   -Air conditioner - Fan -
VCD -Tape recorder - Refrigerator -
Earthen Pot - Swanky car - Motor cycle,
cycle - Palatious bungalow - Simple flat   When
we buy those listed above on the left hand side,
one eventually will get the following without
asking for it   Loan burden above ones
head Sleepless nights Hidden life fearing for the
creditors Diseases due to mental pressure Cases
in court
80
When one tries to get all the good things in
life, which are surely beyond his capacity, he is
sure of inviting the problems mentioned above.
Instead, if one lives with a contented life, with
those shown in the right hand side of the
comparison above, we can understand that one
attains   Reasonable bank balance, Sound
sleep Walking head held high Healthy mind, body
and soul.   So it is for you to decide which path
you should tread.
81
The physical sweat is off and mental heat is
on!   A simple man, fell into the trap of
lavishness. He bought all goods in his life in
installments. TV, DVD, Fridge, Air conditioner,
all except peace. He murmured later, I slept
well without air conditioner before. Now, I have
lost my sleep and have built mental pressure. My
physical sweat is out but the internal mental
heat is ON! Those who sold to him waited for his
installments, later only to know that this man
had become insolvent!
82
Marriage and Pomp   Thirumagal Marriage Scheme
Many who resort to simpler life, surprisingly try
to show off their wealthiness, when it comes to
the marriage of their daughter or son. A famous
bank brought a scheme called Thirumagal
Marriage scheme in Tamilnadu. This acclaimed
widespread appreciation among the masses. Once a
girl child is born, a certain amount of fixed
deposit or money to be paid in installments and
that would earn a sizeable amount by the time the
girl becomes grown up and become suitable for
marriage, say at the age of twenty.
83
Thirumagal Marriage solvency scheme!   Many whop
resort to put their weight around a marriage and
take loans and spend very much beyond their
capability end up paying high interest to the
lenders and become worried for their life! The
girl who got married also spends sleepless
nights, thinking of her unfortunate parents who
had ended up in loans and are suffering for
making her get married. Should one throw money
this way just for a days show?. Cannot we
think of conducting the marriage by simpler
means? We should think seriously and stop this
menace. We should act constructively.
84
A good change!   Twenty years ago, marriages were
conducted for five or three days at a stretch,
ending up in feasting for all three times, all
the days, wherein an enormous amount were spent
on food and lavishing parties. Nowadays these
system are gone and many conduct the reception
function on the very same day evening of the
marriage. This is an excellent time and cost
saving idea.  
85
Unwanted pompous expenses Let us come back to
discuss the marriage expenses. Normally in South
India, the reception expenses are Bourne by the
groom's family and the marriage expenses by the
brides family. Most of the money is spent on
clothes, jewellery, Marriage Hall rental,
Decorations and food.
86
Wasted food is money that goes waste!   Keep the
expenses to prepare the food aside for this
discussion. Think of those wasted or thrown out
after the marriage feasts are over. You will be
for a rude shock! There is always a maximum limit
one can consume at a time. But we see in most
cases, the marriage feast consists of varieties
of food fed much beyond ones eating capacity.
Eventually not all food that is served in eaten
and they get thrown out in the dust bin. Many
items would not be liked by you, but before you
could spell it out or refuse, the item in
question would have been served to you!
87
Food that gets wasted within the kitchen   Worser
situation, is when the food that gets cooked and
not being served. That constitutes another 20-
50 food sometimes! One may predict for an
example, say one thousand guests and prepare food
accordingly. But due to unforeseen circumstances,
only five hundred would have attended the feast.
What happens? The remaining fifty percentage of
the food goes unserved, and waste! One should
remember that we cannot produce even one grain by
any magic! We have to at least wait for full six
months to get the crop of this grain!
88
Need of the hour One schedule marriage Why
cannot marriage become a one evening affair? Why
cant all the functions be conducted at one time,
say either in the morning or in the evening? Many
neighbouring states, Christians and many north
Indians conduct marriages only in the evening. If
we have to conduct only in the morning, why not
conduct it in a temple, and have a feast during
night elsewhere? Why to waste rental money hiring
the mandaps or halls for two full days? Why
should so much food go waste? How many poor
citizens in our country go without food the whole
day? How many sleep with a wet cloth on their
belly to ward off hunger? Who is going to become
angry on you if you do not spend on multi-period
feasts? Those who over feed themselves in the
marriages get stomach aches as they are full but
in another corner, a hungry man also gets stomach
ache as his stomach has not felt food for many
days!
89
Here is an alternative   If hospitality and
serving others are your sole aim, then do this
way. Just prepare more food on the marriage day
and send them to orphanages, call poor people
around and feed them sumptuously. Those deprived
children will have at least some good food and
also will whole heartedly bless those who fed
them. The workers and cooks also get employment
due to your generosity. The principled simplicity
club members will surely help you to conduct such
marriage feasts, if you approach us.
90
One feast which made one feel sad   I happened
to attend a rich family marriage recently. The
food was served in buffet style, the vessels with
all delicacies were kept in rows one after the
other both catering south Indian as well as
Northern dishes. Guests were free to serve
themselves, any quantity they want. After the
food was over, all types of betel leaf paan was
served with the same vigour, as they served the
food. The guests too were unrelenting. They made
way for the paan to go in and had a gulp of that
too. Alas, I could overhear two speaking to
themselves Should he show off his money this
way? There i
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