Indian Tourist Market

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• Indian Tourist Market

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Global Outbound Indian Tourists2001-2006
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Top Destinations for Indian Tourists (2007)
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Purpose of Visit
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Places of Origin
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Indian Tourists to Thailand
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Indian Tourist Profile (2006)

• Gender
• Male 75
• Female 25
• Frequency of Visit
• First Visit 47.60
• Revisit 52.40
• Travel Arrangement
• Group Tour 40.08
• Non Group Tour 59.92

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Purpose of Visit
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Top Destinations in Thailand

• Bangkok, Pattaya, Phuket,
• Phang-Nga, Krabi, Chiangmai
• Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai

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Places of Origin

• New Delhi
• Mumbai
• Kolkata
• Bangalore
• Chennai

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SEASONS
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Activities

• Shopping
• Sight-seeing
• Theme Park
• Dinner Cruise

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Growing Segments

• Medical
• Wedding-Honeymoon
• Filming (IIFA as a big push)
• MICE

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Positive Factors

• Push Factors
• Fast Growing Indian Economy
• More Flight Connections (TG , Indian Air, Jet
  Airways, Air India Express)
• Pull Factors
• Value for Money Destination
• Variety of Attractions
• Cultural Links
• TATs Pro-Active Marketing

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Obstacles for Further Market Development

• Attitude
• Communication
• Lack of Indian Food Outlets
• Insufficient Airline Seat Capacity (More seats-
  flights, new routes promised by TG)
• Competitiveness (Destinations within India
  Other countries)

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Behaviour

• Family oriented
• Highly price sensitive
• Emphasis specific dietary preferences
• Want a fun activity filled holiday
• Elite Indian will look for luxury comfort

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