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The Generations: Baby Boomers, Generation X, Generation Y/Millennials


Aaron Deupree Kirsty Gillies Heike Koester Feriha Ramadan Subgroups Subgroup (not subculture) according to Jandt (2007): psychologists label this as a membership ... – PowerPoint PPT presentation

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Title: The Generations: Baby Boomers, Generation X, Generation Y/Millennials

The Generations Baby Boomers, Generation X,
Generation Y/Millennials
  • Aaron Deupree Kirsty Gillies
  • Heike Koester
  • Feriha Ramadan

  • Subgroup (not subculture) according to Jandt
    (2007) psychologists label this as a membership
    group based on vocation, hobby, or special
    skills, that, like cultures, provide patterns of
    behavior and values these can be generational,
    occupational, expatriate, etc. These may pose
    communication problems with other subgroups just
    as the dominant culture they exist within and
    depend on may clash with other cultures.

Examples of Subgroups
  • Examples include Generation Xers, college
    freshmen, prostitutes, vegetarians, doctors,
    teachers, Disney Corp. employees, punks, bikers
    and lesbian culture. Sometimes they are also know
    as deviant culture, which has no negative
    connotation, but simply reflects divergence from
    the greater culture they exist within. Membership
    can be longlasting or temporary but it is not
    exclusive. Like the larger cultures they exist
    within, members behave and think according to
    norms the subgroup endorses or espouses.

Argot (jargon, cant, slang)
  • They can also be identified by argot, which is
    the vocabulary of a subgroup, and is an important
    aspect of a subgroups identity and establishes
    the boundary of the subgroup. Indeed, terms
    applied pejoratively to a subgroup can help
    establish that culture. In some cases, the
    subgroups adopt such terms and give them new
    meanings and establish pride based on the
    identity whereas the word might have been a
    source of shame before.

  • For your date range, in your group, in the next
    2-3 minutes, think of as many events, products,
    or other important items you can think of for
    that era, and record it on the paper.
  • Can you identify any tendencies of that
    generation from your own experiences or
    interaction with them?

The Generations
Demographers have not reached a consensus on dates
  • Date ranges are guidelines and are not clearly
  • Virtually every article read had different date
    ranges. At times, terms were used for radically
    different date ranges.

The Baby Boomer Experience
  • Sputnik walk on the moon
  • New technology transistor radios, television,
    space race
  • Sexual freedom, Roe vs. Wade, drug
  • Movements civil rights, women, environment
  • Assassinations JFK, Robert Kennedy, Malcolm X,
    Martin Luther King
  • Music Rock and Roll, Beatlemania, Motown
  • US (Woodstock, Vietnam War), India
    (independence), Canada (Trudeau)
  • Source Wikipedia

Baby Boomer Characteristic Tendencies
  • Experimental
  • Individualism
  • Free spirited
  • Social cause oriented
  • Source Wikipedia

Experiences of Generation X
  • The Chinese government killed protesters in
    Tiananmen Square.
  • The U.S. stock market crashed.
  • The Chernobyl nuclear accident occurred.
  • The Exxon Valdez caused an oil spill.
  • The Challenger space shuttle exploded.
  • The first computer disk was sold.
  • Diana Oblinger

  • Generation X
  • The generation X (1961-1984)
  • Generation X is consistently characterized by
    being the first American generation to grow up as
    latchkey kids having a set of parents working
    outside of the home.
  • Generation X grew up with
  • cold war
  • a high divorce rate
  • MTV
  • the first wave of computers and modern
  • socially acceptable and media-driven casual sex.

Generation X in the workplace
  • Gen X requires flexible schedules, democratic
    leadership, variety in work duties, the ability
    to grow skill sets and recognition.. It has come
    of age in the information age, an era of constant
    activity, change and ever developing global
    marketplace. After growing up with absent
    parents, they understand the importance of being
    available to their families. X-ers are also
    innovative thinkers who crave variety of projects
    in their positions and they like different

Experiences of Generation Y
  • Y2Curious America's Generation Y has grown
    up around various phenomena including the
    Internet with online chatting, Wikipedia, YouTube
    and its numerous informational resources, digital
    video and music, Tickle Me Elmos, continued abuse
    of underage drinking and iPods.
  • Sophia Yan
  • Yan, S. (2006, December 8). Understanding
    generation Y. The Oberlin Review.

Tendencies of Generation Y
  • They are generally more financially savvy
    saving for retirement, and retirement benefits
    are very important
  • Employee and employer loyalty have disappeared.
  • Are less likely to be obsessed with work
  • They are more interested in preserving their
    quality of life, even if it means staying at the
    same position in the labor hierarchy.
  • Dress more casually
  • Members of Generation Y are characterized as
    being more racially and culturally tolerant than
    past generations.
  • Gay rights and non-traditional gender roles have
    also become more widely accepted.
  • Yan, S. (2006, December 8). Understanding
    generation Y. The Oberlin Review.

European Millennials in the Workplace
  • Characteristics
  • Mobile
  • Multilingual professionals
  • Work and play in Europe without borders
  • What do they want out of their work?
  •         Money is not the most important thing.
  •         Maintaining balance
  •         Cultivate personal relationships
  •         Leisure
  •         They want to make a difference and feel
    they can. 
  •         Theyre not afraid to leave a job if its
    not what they want. 
  • Young Europeans for the most part are most
    concerned with
  •         Environment
  •         Global warning
  •         Pollution
  • Ratnesar, R. Generation Europe. (2001, April 12).

Generations and Education
Changes to Post-Secondary Education
  • Higher enrollment
  • More students attend college part-time than in
    previous years
  • More women are attending
  • More students are over the age of twenty-five
  • Several generations in one class at a time
    professors are still mostly Baby Boomers (50),
    some older Gen-Xers (40)

The new Student Population
  • Delayed enrollment (did not enter postsecondary
    education in the student graduated from high
  • Part-time attendance
  • Work full-time, thirty-five hours or more, while
    going to school
  • Are financially independent (Financial aid
  • Have dependents
  • Are single parents
  • Are mature students, who have no high school

Tendencies of Millennials
  • gravitate toward group activity
  • identify with their parents' values and feel
    close to their parents
  • spend more time doing homework and housework and
    less time watching TV
  • believe "it's cool to be smart"
  • are fascinated by new technologies
  • are racially and ethnically diverse
  • often (one in five) have at least one immigrant

Attitudes of Millennials
  • Computers aren't technology
  • Typing is preferred to handwriting.
  • Staying connected is essential.
  • There is zero tolerance for delays.
  • Consumer and creator are blurring.
  • Reality is no longer real. (Perspectives)
  • Doing is more important than knowing.
  • Learning more closely resembles games than
  • Multitasking is a way of life.

Millennial Generation Learning Preference
  • Teamwork
  • Experiential activities
  • Structure
  • Use of technology (students believe they are more
    tech savvy than their teachers or professors)
  • Strengths multitasking, goal orientation,
    positive attitudes and a collaborative style.

Implications for Educators and School Cultures
  • Schools, colleges and universities are providing
    a various options to meet students' expectations
    for service, immediacy, interactivity.
  • There is no one correct formula.
  • Students often range in ages/generations,
    learning styles, and preferences in
  • Administrators and educators must adapt their
    facility, curriculum, classes, etc. to meet the
    needs of such a varied range of students, taking
    into consideration the tendencies of certain
    generations, their preferences and learning

  • Belhassen, S. (2009). Generation X In defiance
    of the box. Understanding generation X and
    workplace application.
  • Blandford, S. Shaw, M. (2001). Managing
    international schools. London Routledge Falmer.
  • Jandt, F. (2007). An introduction to
    intercultural communication Identities in a
    global community. Thousand Oaks, USA Sage
  • Lang. S. (2001). CU sociologists book claims
    Generation Xers adopt chameleon personalities
    to cope with anxiety, fears. Retrieved March 6,
    2005, from Cornell Chronicle http//
  • McGlyn, A.  (2005, December). Teaching
    millenials, Our newest cultural cohort.  
    Retrieved June 29, 2009 from  

Bibliography Continued
  • No author. (2006, April 26) Older workers
    underappreciated in workplace, says survey. . Retrrieved April 13, 2009
    from http//
  • Oblinger, D. (2003). Boomers, Gen-Xers and
    Millennials Understanding new students.
    Educause . Retrieved June 30, 2009 from
  • Pikul. C. (2005). Back to school at 52. Retrieved
    May 6, 2009, from
  • Thompson, E.  (2009, June 3). Dumbest generation?
    Professor blames technology.  USA Today.
  • Yan, S. (2006, December 8). Understanding
    generation Y. The Oberlin Review. Retrieved on
    June 30, 2009 from http//

Cultural Borders and Mental Barriers The
Relationship Between Living Abroad and Creativity
  • William W. Maddux and Adam D. Galinsky
  • Abstract Despite abundant anecdotal
    evidence that creativity is associated with
    living in foreign countries, there is currently
    little empirical evidence for this
    relationship.Five studies employinga
    multimethodapproach systematically explored the
    link between living abroad and creativity. Using
    both individual and dyadic creativity tasks,
    Studies 1 and 2 provided initial demonstrations
    that time spent living abroad (but not time spent
    traveling abroad) showed a positive relationship
    with creativity. Study 3 demonstrated that
    priming foreign living experiences temporarily
    enhanced creative tendencies for participants who
    had previously lived abroad. In Study 4, the
    degree to which individuals had adapted to
    different cultures while living abroad mediated
    the link between foreign living experience and
    creativity. Study 5 found that priming the
    experience of adapting to a foreign culture
    temporarily enhanced creativity for participants
    who had previously lived abroad. The relationship
    between living abroad and creativity was
    consistent across a number of creativity measures
    (including those measuring insight, association,
    and generation), as well as with masters of
    business administration and undergraduate
    samples, both in the United States and Europe,
    demonstrating the robustness of this phenomenon.
  • Maddux, G. and Galinsky, A. (2009). Cultural
    borders and mental barriers The relationship
    between living abroad and Creativity. Journal of
    Personality and Social Psychology 96/5.

Candle Box Experiment
Creative Results