Mobile Revolution:

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Mobile Revolution Enabling the Future of
Advanced Communications CDMA Development
Group April, 2007
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CDMA Development Group

• The CDMA Development Group (CDG), founded in
  December 1993, is an international consortium of
  more than 130 companies who have joined together
  to lead the adoption and evolution of 3G CDMA
  wireless systems around the world
• The CDG is comprised of CDMA service providers
  and manufacturers, application developers and
  content providers
• CDGs Mission To lead the rapid evolution and
  deployment of 3G CDMA-based systems, based on
  open standards and encompassing all core
  architectures, to meet the needs of markets
  around the world.
• More info www.cdg.org

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Mobile Revolution Enabling future communications
Mobile systems are becoming the dominant platform
for broad range of communication services
Mobile has surpassed fixed as the leading
platform for communications
The growing demand for mobile data and rich
multimedia services
Convergence of fixed and mobile platforms to
deliver seamless communications
Multipurpose terminal for all communication
services voice, PC, music, TV
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3G is and Mobile Broadband Are Driving the Growth
of Communications

• Within 5 years, 3G has reached 425 million users
• Over 30 million 3G subscribers are added every
  quarter
• 3G will account for 41 of the world market in
  2010
• 2G subscriber base is expected to reach its peak
  in 2008

Global Subscribers By Generation of Technology
3G
Source Strategy Analytics, Worldwide Cellular
User Forecasts, 2005-2010, January 2006
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Mobile Data The Next Big Wave in Mobile
Communications

• There will be nearly 1.2 billion mobile data
  users by 2011
• Data will generate close to 140 billion in
  revenues
• Content will contribute nearly 70 of the data
  revenues

Worldwide Wireless Mobile Data Users
Mobile Data Revenues
Source iGR, 2006
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Mobile Service Evolution From Voice to Advanced
Multimedia
IMT-Advanced
Technology evolution Higher data speeds, lower
latencies, higher efficiencies
100 Mbps
VoIP HDTV, Music Advanced IMS
Service Evolution Richer offering enhanced user
experience
Enhanced Broadband
3.1 Mbps
VoIP Real-time applications Multimedia
Broadband
2.4 Mbps
Internet access Video
3G
153 Kbps
Voice High-speed data Picture
2G
9.6 Kbps
Voice
2000
2008
2004
2002
2006
1998
2010
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Advanced Mobile Technologies Enable Richer
Services for Consumer
Full Music Downloads
Mobile TV
Real-time 3D multiplayer games Rich entertainment
Instant Multimedia Social Networking Video
Messaging M-Commerce
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Advanced Mobile Technologies Enable Higher
Productivity for Enterprise
Mobile TV
Group Communication Push-to-Talk Push-to-Multimedi
a
Group Communication Push-to-Talk Push-to-Multimedi
a
Mobile Office Connectivity Access to
E-mails Improved WWAN Interworking Improved Web
Browsing
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Rich Multimedia Services Key Business Driver
for Operators
S. Korea Rich multimedia services surpass
messaging revenues
Japan Rich content contributes a large share of
the revenues
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Rich Data Services Increase Voice and Data Usage
US Advanced Broadband spurs data spending
Japan Broadband Users spend more on voice and
data
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Next Mobile Device
Voice
Smart, connected Mobile Device
Broadcast Video
Laptops PDAs
Broadband Personal Computing
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Next-Generation Services
Ubiquitous coverage, seamless delivery of
personalized rich multimedia services

• User Trend Shift from Wired to Wireless
• Ever increasing demand for more and higher
  quality video
• Users sharing content within a traditional fixed
  environment (wireless through the home)
• Place-shifting of content now accessible at all
  times and places with wireless
• Individuals becoming content creators
• Handsets now becoming media generation and
  storage devices
• Wireless connection to social networks allows
  users to express themselves anytime, anywhere

User Generated Content on Social Networks
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Conclusions
Rapid migration to 3G and advanced broadband
technologies benefit operators and end users
End User
Operators
New Services
Differentiation
Personalized Services
Growth
Affordable Services
Revenues
Enhanced experience
Lower Cost
Anytime Anywhere For All
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Thank You!

• For more information, please contact
• Celedonio von Wuthenau
• Phone [phone]
• Mobile [phone]
• cvwuthenau_at_cdg.org